THE WHY: The Owner’s Story Go Orthodontics is a long-standing orthodontic practice that has served the downtown Montreal community and surrounding areas for nearly 40 years. This well-established family-owned practice is the pride of Dr. Rosalinda Go and Dr. Nicholas Go Thorpe, who also happen to be a mother-son principal dentist team. While growing up, … Read more
I used to have nightmares that my teeth were falling out of my mouth. Then I would wake up, rush to the mirror, and count my teeth. I would say to myself, “Yup, all still there. I guess that perio patient is still on my mind.” I haven’t had that nightmare in a while. Maybe … Read more
In the business world, strategy is more than just a fancy word tossed around in boardrooms; it’s an essential ingredient for success. Though some may see it as an arcane concept reserved for high-level executives, strategy is crucial for every industry, including healthcare. So, dear dental clinic owners, it’s time to sink your teeth into … Read more
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We saw some significant Google algorithm changes in 2022, but those were not the only noteworthy updates. The search giant also made notable changes in the Search Quality Raters Guidelines. So let’s peek at how it may impact your dental SEO (search engine optimization) strategy. What is the Search Quality Raters Guideline? As you know, … Read more
THE WHY: The Owner’s Story Atlas Orthodontics & Periodontics is a dual specialty clinic in Richmond Hill, Ontario. It is the brainchild of Dr. Jason Zimmerman and Dr. Fernanda Barona. As business partners, they are also a proud husband and wife team who initially met in 2014 during dental specialty orientation week at UBC. As … Read more
Imagine a patient’s health history, x-rays, digital scans, and other inputs are submitted to an artificial intelligence (“AI”) for diagnosis. In seconds, the AI analyzes and then presents a personalized treatment plan to the patient (complete with interactive diagrams, stats, and model renderings). The patient gives informed consent. The AI then uses dental specific hardware … Read more
Dentistry is about more than shiny white smiles and fillings. Successful dental offices are a unique blend of high-quality care, patient-oriented logistics, and targeted dental marketing. Digital marketing is particularly important today, as 96% of Canadians are on Facebook and a further 55% use YouTube. However, deciding which channels to market on can be tricky. … Read more
Consider using the following educational article at your practice to help inform patients about getting veneers. The cosmetic dental industry has evolved to offer solutions to almost every problem related to oral hygiene, tooth troubles, and smile aesthetics. And yet, most people may be unaware of the most advanced solution in smile correction today. Dental … Read more
What is dental marketing? There are many ways to answer that question. In fact, it could be a topic of a book or even an entire series. Yet, it can be summarized in a very simple statement. Dental marketing is the art of getting people to find you and then getting them to choose you. … Read more
THE WHY: The Owner’s Story Dr. Johnson Ozgur is extremely proud of his stunning new office, Toronto Smile Design Yorkville Dental. After graduating from dental school in 2008, he enjoyed ten years of clinical practise as a principal dentist running his clinic in Turkey. In 2011, he began his Digital Smile Design (DSD) journey by … Read more
Look around and you’ll see a lively debate about “the best way to deal with sleep apnea.” I’ve been thinking a lot lately about the harm that can befall a patient navigating a strange, fractured, and increasingly siloed healthcare environment. I’ve noticed that the term “sleep apnea” means different things to different people. Let’s tour … Read more
This pandemic assault on us all has turned our world as we’ve known it into a new reality. The anxiety levels can be felt, seen, and measured. The current economic climate further amplifies this undercurrent of constant assault: climbing interest rates, increased inflation, the cost of housing, and wars. In this time of enormous change, … Read more
3D printing has made its mark on nearly every industry in recent years. From automotive to education, almost every sector can find ways to put this technology to use – including dentistry. Today, dentists can 3D print aligners, retainers, and even dental implants at a fraction of the cost of traditional manufacturing methods. That’s something … Read more
Technological developments have transformed how healthcare is performed for as long as healthcare has existed. As digital technologies become more widespread and more sophisticated, they will continue to reshape the world of healthcare. Digitalization is improving productivity and efficiency across all industries – and healthcare can see some of the biggest benefits of digital technology. … Read more
NAP is a marketing acronym, which means name, address, and phone number. The short answer is that NAP consistency is the accuracy and uniformity of your dental practice’s basic information. The long answer revolves around local SEO (search engine optimization), which is what it takes to put your dental practice on the map. The foundation … Read more
THE WHY: The Owner’s Story Oris Dental Clinics is in Richmond Hill, Ontario. It is the first location and the dreamchild of a planned expanding network of practices. The four doctors (Masoud Varshosaz, Behnam Bohluli, Ali Shakib, and Maziar Shahzad Dowlatshahi) are not only proud business partners but also highly experienced practicing clinicians with an … Read more
News flash! There is no such thing as the “perfect” dental practice. Despite our best efforts, “stuff” happens, and these “pop-up” situations can temporarily keep us from having a practice that is fun, fulfilling, and financially successful. Good news? The S.O.A.P. format we learned in dental school to diagnose “patient dental problems” can be used … Read more
A Delhi family of modest meansleft familiarities and flew overseasto a country known for maple treessyrup, snow, and civility.Where hard work promised prosperityand the kids could have opportunities. But none than Fate could foreseehow cruel Canadian kids would beto the young daughter, who was constantlybullied because of her ethnicity;because she was behind academically;because of her … Read more
As a dentist, you’re probably aware of the impact the Income Tax Act has on your life, considering tax is likely your biggest expense. With the average Canadian dentist paying personal tax rates of 43%–50%, taxes drag on dentists’ ability to grow their wealth over time. Understanding how to reduce this drag is crucial in … Read more
Two, Four, Six, Eight! Maximize and Appreciate! In our previous two articles of a three-part series, we shared the two most common ways in which a dental practice is sold, the four ways to maximize your practice’s value, and six critical themes that create a framework to maximize your wealth and minimize your risk. In … Read more