Who is prepared to admit that, sometimes, they love to “nerd out”? You have to admit, technology can do some pretty cool stuff today. How do you not get enticed by all the shiny new toys out there? We do it at home…and a lot of dentists love to do it in their practice But … Read more
January 21, 2026, was Bell Let’s Talk Day: a day in Canada dedicated to shining a light on mental health and the very real challenges so many people face. Around that time (or perhaps thanks to the mysterious workings of social media algorithms), I started seeing an unusual number of posts about something that quietly … Read more
Educational, patient‑focused content is one of the most powerful tools in dental marketing, helping patients understand their care while strengthening overall health literacy. Keep it simple, specific, positive, and visual—and avoid promotional language—so patients get the clear, actionable guidance they need to feel confident in their next steps.
Burnout is a silent health and productivity killer. One day you’re managing fine, the next you’re staring at your schedule, wondering how you’ll make it through another packed afternoon of procedures. Your loyalty to precision work, patients, and that stack of lab cases begins to waver. The World Health Organization calls it an occupational phenomenon … Read more
Fear is your friend If you haven’t already, I strongly recommend listening to the January 5, 2026, edition of The Current on CBC, which features an interview with Joe MacInnis. At 88 years old, Dr. MacInnis has lived a life most of us could not imagine. Widely regarded as one of Canada’s pre-eminent underwater researchers, his … Read more
Patient surveys are key to improving oral health experiences, driving satisfaction and loyalty with measurable ROI. Effective surveys should be simple, concise, aligned with patient preferences, and integrated into broader marketing strategies to highlight strengths and address areas for improvement.
Staying connected with patients is essential for providing high quality oral healthcare. Dental practices thrive when communication is clear, relationships are strong, and patients feel informed about their treatment plans. Engagement supports better outcomes by helping individuals understand their oral health needs and feel confident about reaching out when concerns arise. Communication that builds trust … Read more
It’s been fascinating watching the dental conversations circulating on social media lately. Depending on which thread you stumble into, you might think dentistry is either booming, burning, or just quietly trying to remember where it put its loupes. On one side of the discussion, after what felt like a brief hiatus from their aggressive growth … Read more
Walk into any dental office and it’s easy to see what’s meant to impress: the spotless operatory, the sterile packaging, the tidy tray setup. Every inch built around control and safety. But step outside that space—into the waiting area, the front desk, the staff kitchen—and the focus softens. The care feels less clinical, less urgent. … Read more
Dental practices can stand out by identifying and communicating their unique differentiators—factors that set them apart in pricing (or value), features, quality, and design. By aligning these strengths with their mission and values, practices can better convey what makes their care special. This clarity helps attract patients who appreciate the distinct value and experience the … Read more
Everyone is busy. Even your most loyal patients may not take the time to actively refer their friends or family to you. A clear and grateful “ask” can go far to secure more referrals. Follow up. Thank patients for their referrals, either with a simple thank you card or a VIP promotion.
When you started your practice, you may have quickly put up a website and opened social media accounts to have a presence—any presence. You may have covered significant ground on that site, highlighting every service you offer. But you may be missing the real “beating heart,” which differentiates you from the other dentists in your … Read more
It’s probably not a question you’ve asked yourself before. After all, you’re a dentist. Your focus is the mouth. So how could menopause possibly influence the work you do—or the way your practice runs? The reality is menopause and oral health have been widely overlooked. We still know far too little about menopause as a … Read more
The best performers incorporate the most components of previous setbacks into their efforts.The worst performers start completely from scratch and do not incorporate any components of failed attempts into later tries.Successful groups solicit and incorporate feedback from outside of their organization.Success are based on specific insights and lessons learned from past mistakes.
Consider how many times you have checked your email today. In all likelihood, you have at least viewed several emails by now, if not crafted and sent several of your own messages. Email remains a powerful communication tool in our personal and professional lives, driving an average ROI of $36 for every $1 spent. In … Read more
You might be overlooking a key piece of the puzzle. In last month’s blog, I wrote about the growing need for team members to embrace ongoing skill upgrades. As I stated, there are estimates predicting that up to 65% of skills could turn over every 18 months. That’s a massive shift. We mentioned the risk … Read more
17% of survey respondents say short-form video content delivers the strongest ROI. 93% of surveyed organizations say video is cirtical to their marketing strategy. Total video plays by businesses of all sizes have grown year-on-year, with a 13% increase for small- and mid-sized enterprises.
We live in a success-obsessed society. No one wants to be perceived as a “loser” or to let themselves or anyone else down. In fact, failure is not only something to avoid at all costs but something to fear. However, failures are also underappreciated. Since no individual or group is “perfect,” failure is inevitable. So, … Read more
You know your office could be doing better. It’s not that things are that bad. But intuitively, you have that nagging feeling that there is room for improvement. So, you decide to do your homework, conduct your research. Maybe you attend a continuing education lecture on improving your business operations. Or perhaps you find some … Read more
