Marketing your dental practice to younger audiences can open new avenues to expand your brand. With social media’s rising popularity, especially among the younger ages of 18 to 25, broadening your online reach can help people in this demographic find the dental care they need, which may turn into leads for your business. To emphasize … Read more
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of users, most of whom are highly active, it appears to be a marketing goldmine. In reality, it can be a valuable part of your dental marketing plan, but it may … Read more
THE WHY: The Owner’s Story Stringham Dentistry is a well-established dental practice that has been serving Edmonton, AB residents and its surrounding communities for over 40 years. This second-generation practice was originally opened by Dr. Stringham Senior who was also involved in the construction of the original building. He subsequently transitioned ownership of the practice … Read more
Should parents stay or should they go? Does your office have a policy about parents being in the treatment room with the child? Decades ago, it was recommended that parents stay out of the dental operatory as it was believed that a parent’s anxiety would be transferred to the child.1 Times have changed and so … Read more
Patient experience is the most important part of any healthcare business. An excellent experience doesn’t just mean that you are likely to retain a patient – it can also help you to attract more patients through word of mouth. As well as this, all healthcare professionals strive to give the best treatment, and a patient’s … Read more
Two, Four, Six, Eight! Maximize and Appreciate! This article is the second in a three-part series that reviews some of the major considerations in preparing for practice ownership transition and comprehensive retirement planning. In the previous article, we discussed the two most common ways in which a dental practice is sold and four ways to … Read more
The new Liberal-NDP agreement suggests implementing a national dental care program for low-income Canadians. Such a program could result in the most considerable augmentation of the nation’s public healthcare system in decades. The new “supply-and-confidence” agreement between the Liberals and NDP incorporates a commitment to implementing a sustainable dentistry program. Instead of acting solely on … Read more
Practice overhead is one of the most critical metrics to track. What is your net profit? Where should it be? How you get this number is what truly matters. General practices should be at a net profit of 40% (higher is possible), yet reports show dentists are lucky to see 30% net profit these days. … Read more
THE WHY: Owner’s Story Dr. Elena Kalmantis is the proud owner and principal dentist of Loft 32 Dentistry. Her practice is strategically situated in the quaint nature-inspired town of LaSalle, a beautiful bedroom community next to the City of Windsor, Ontario. Upon graduating from Western University in 2012, she practiced as an associate for 9 … Read more
When I speak about preservation planning, I often hear, “Paul, tell me what can go wrong. What could possibly be my critical event? I am financially secure, in good health and insured for negligent acts. Preservation planning is not on my radar.” That’s a tough question to answer; we do not have a crystal ball … Read more
Nowadays, we are providing more than dental appointments, we are providing patient experiences. The patient experience is more than a buzzword. It has been proven that positive patient experiences increase health outcomes and decrease patient complaints.1 What is the patient experience? Although there is no established definition, the patient experience is more than providing care; … Read more
Two, Four, Six, Eight! Maximize and Appreciate! As the adage goes, “failing to plan can mean planning to fail.” As health care entrepreneurs, we are responsible for the creation of our own retirement pensions through a career of hard work, smart planning, and effective strategies. Planning for the day when we elect to hang up … Read more
Dentistry has evolved dramatically for decades due to computers, telecommunications, and various digital equipment interconnection. The days of one-write systems, film-based X-rays, and even fileservers and backup drives will soon be relics of the past. The term Digital Transformation encapsulates the ongoing migration from analog to digital systems. It is best defined as using digital … Read more
You may already be familiar with web stories; they are a more recent phenomenon making significant strides as a successful marketing tool and are now growing in popularity. Since they provide information in small, easy-to-digest doses, they can be effectively used by dental offices to market their services to new and existing patients in the … Read more
Several years ago, I read an article published in a popular magazine by a patient who was denouncing the endodontist who had just treated them. After a quick computer search of my patients’ files, I was relieved when it was apparent that this was not my patient. However, I reread the article several times hoping … Read more
THE WHY: Owner’s story Dr. Jordan Sanders is the proud owner of Knox Mountain Dentistry, which opened its doors in Kelowna, BC, in 2021. The space was designed and built according to his overall tastes and philosophies. Seven beautiful operatories are well laid out within the 2700 sq. ft facility. With the support of his … Read more
The current rate of inflation in Canada is 6.9%. Food prices in Canada jumped by 10.3% compared to September 2022. A 2023 Salary Projection Survey published by LifeWorks, a company focused on health and well-being, predicts salaries to rise by only 3.93%. In addition, economists predict that we are heading for a recession. With the … Read more
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You may not know this, but the Federation of Canadian Dental Students Associations (“FCDSA”) will be holding its bi-annual conference in Montreal on January 13 and 14. Yes, we are that close to January! This event will provide current dental students an opportunity to hear from speakers about preparing for those anxious moments as they … Read more
Devil! Devil! Come And Play. Emancipated. But Drag the Chain. Let Blackened Blood Fill Your Vein. Escape From Thought. Go Insane. On with the Horns! Masquerade! Now Rise Like Ash of Burned Cane. – Rise Like Ash of Burned Cane – Floating High. Beyond Terrain. Over Clouds to the Astral Plane. Where Rivers o’ Rum … Read more
We wear many hats in our daily practice – doctor, artist, engineer and therapist to name a few. Under all those hats we are always thinking: how can I make this better? How can I make this faster? How can I make this more comfortable? To answer all of these questions and steer our patients … Read more