Practice Management: Should I Raise or Lower My Fees?
Running a business is like driving a go-cart. You have a gas pedal and a brake pedal. If you start to have a line forming outside your front door, you will have patients waiting longer than three weeks to get an appointment. This is known as excess demand. There are two methods to deal with this patient excess. One is to hit the gas pedal and produce more dentistry in less time. The other is to hit the brake pedal and raise your fees.