Do not panic. Reach, traffic, engagement, converation rates, and other indicators of social presence health can evolve due to many factors. See the silver linings. There are opportunities to market to specific changes in the market or economy. All social presences benefit from the occasional “check-up” or “touch-up.” Diversify content. Diversify platforms. Always be looking … Read more
Michael Carabash, dental lawyer with DMC, tells us what you need to know about liquidated damages if you are an associate dentist. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Let’s review where your practice stands compared to others across Canada. Nearly half of dentists reported having between 1000-2000 active patients at their practice with the average revenue per patient being $1,189. Does that match your office or are you in the percent with less patients and lower revenue? Nearly 40% of dentists have an … Read more
The “How’s,” “What’s,” and “Why’s” of Successful Dialogue Successful social media efforts are a sum of many parts and are themselves a vital part of an overall strategic marketing and communications program. As such, tracking key performance indicators related to “reach” alone is not sufficient. The number of visitors to your channels who consume content … Read more
It is an incredible time to be a dentist. Advancements in dentistry technology present an exhilarating array of opportunities. As a new dentist, you are poised at the forefront of an industry undergoing profound transformation, driven by cutting-edge technologies and artificial intelligence (AI) integration. However, this technological boon also comes with an array of challenges, … Read more
For many Canadian dentists, the ultimate goal goes beyond the practice – it’s about building wealth for a secure future. One of the most effective ways to achieve this is through real estate investing, a lucrative sector known for its wealth-generating potential. Here, we delve into five promising real estate investment strategies that can help … Read more
Effective communication is paramount in the intricate and complex domain of clinical practice management. It is essential for fostering trust among patients, promoting staff cohesion, and creating a positive practice atmosphere. While verbal communication is undoubtedly important, the significance of nonverbal cues, particularly body language, cannot be overstated. It is the unspoken language that can … Read more
Really getting the business side of your practice operating effectively does take time. You need time to plan, strategize, and execute the decisions that will drive your business forward. Unfortunately, most dentists I speak with constantly tell me time is the one commodity they never can find enough of. I get that! As a practice … Read more
A dentist sells their dental practice for (hopefully big) money. A significant chapter of their life has ended, and another one has just begun. But now what? In this article, we look at what dentists may want to do if they did an ASSET sale – meaning their dentistry professional corporation (“corporation”) sold the dental-specific … Read more
When government budgets are announced, they generally try to answer two questions: 1) How do we raise taxes? 2) Who will pay for these taxes? The “Who” part is easy: It’s the rich and wealthy or those perceived as rich and wealthy (e.g. dentists.) The answer to the “How” is less certain. In 2016, they … Read more
In many dental offices, particularly smaller practices, the role of human resources might be overlooked due to a focus on clinical duties and a lack of familiarity with the strategic benefits of HR management. However, with increasing regulatory demands and the complexities of staff recruitment and retention, the need for dedicated HR expertise is becoming … Read more
THE WHY: Background Story Dr. Greg Dugas, the visionary behind “iSmile Orthodontists,” completed his specialty training in 2009 at the University of Toronto after five years of enjoying clinical practice as a general dentist. Fate would have it that just prior to graduation, a local equipment sales representative made him aware of an opportunity to purchase … Read more
For every practitioner, there comes a time when they realize it is time to let go of the reins. For me, it was after 48 years of “riding the horse” of a successful, private, fee-for-service general practice. I had an associate I thought would buy the practice. My lease was coming due when I thought … Read more
Dr. James Vassallo shares what he didn’t like about being a dentist versus what his favourite part of the profession was. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Content is often discussed as being the most critical part of any marketing strategy, but if your online presence is scaring away potential patients or if you just aren’t bringing in enough new business, then there might be another piece of the puzzle that’s missing – analytics. Data analytics is what enables you to create … Read more
Michael Carabash, dental lawyer at DMC, answers a question he gets asked a lot, which is “are non-solicit clauses valid and enforceable for associate agreements?” Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Teledentistry services were valued as a $1.2 billion (USD) industry in 2021. They are expected to grow annually by 16% from 2022 to 2030.
Dr. Stephen Abrams and Dr. Ian McConnachie discuss the history and current format of the Canadian Dental Care Plan, and share what they would like to see from the program in the future as it evolves. Newcom Media Inc · Episode 15 – What Needs to Change for the CDCP to Work Read the audio transcript … Read more
Many dentists practice as an associate before purchasing their own practice while some go straight into owning. Depending on your path to practice ownership, there are a few different challenges to keep in mind as you prepare. For those who do not work as an associate before buying their practice, the largest challenge is finding … Read more
Research featured in Nature Aging recently noted how Artificial Intelligence was used to sift through a clinical database of more than five million patients to predict their risk of developing Alzheimer’s based on “co-occurring conditions.” It was found that they were able to predict the disease with 72% accuracy and up to seven years prior to their diagnoses. They did so by pinpointing … Read more