As a Dental CEO, do you ever wonder “what will my epitaph say?”

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One of the greatest assessments we use to measure “a life well lived” comes from the question “what would people want to say on your epitaph?” Would they say you were kind to others? That you were respectful and generous with your time? That you displayed empathy to others? Would they say you truly lived … Read more

Office space: Ausca Dental

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The why: Background story Dr. Denysse Zoon and Dr. Braden Zoon are enjoying an adventurous and exciting journey at their newly opened practice: Ausca Dental. The married couple originally met in 2016 during dental school in Australia. The location of the university exposed them to complex cases from patients living in the remote outback. This enabled … Read more

Don’t give up, give back

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The dental grind. We’ve all experienced it. The routine of racing against the clock, procedures not going well, anxious patients, not having time for lunch, staying late to write notes, aching backs, managing the practice, and then repeating it all the next day. We love dentistry, and we hate dentistry. Time to give up? No, … Read more

Cultivating a championship dental team that thrives | Weekly Wisdom

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When building your dream team, you must hire for attitude, not just experience. Peter Barry, Practice Success Coach, shares how you can ensure you are attracting those A-players to your team. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!

Enhancing efficiency and employee wellness for a thriving workplace

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A friendly environment is ideal for patients and dentists alike, but it needn’t take much effort to cultivate such an atmosphere. Rather, simple measures that enhance efficiency and employee wellness affect how your office runs and patient outcomes. There are various ways to approach this. Some are based on practical streamlining, while others attend to … Read more

The case for personalized content

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Do not bombard your patients with content that may be irrelevant to them. Get a competitive edge by “segmenting” your community. See the unique people within the collective patient base. Make the most of your marketing efforts. Foster a healthy culture.

Marketing to the Full “Lifecycle” of Your Patient Engagement

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From first impression to lasting follow-through In the past, we have discussed the importance of making a great first impression – and how to accomplish this. But what about follow-through? To be truly relational and to promote the healthiest interactions with patients means that you do not simply provide the care and then let any … Read more

The backbone of the dental practice

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Our study reveals that business tasks, such as staff management and paperwork, are among the least favored aspects of being a dentist. This stands in contrast to the reasons most dentists enter the field – namely, a passion for science and a desire to help people, as discussed in last month’s column. However, many dentists … Read more

Recruitment! Attracting A Players to Grow Your Dream Practice | Weekly Wisdom

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When recruiting team members for your practice, it’s important to remember that candidates are interviewing you as much as you are interviewing them. Peter Barry, Practice Success Coach, shares a few tips for making potential employees feel valued to attract the best candidates! Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight … Read more

Teledentistry: Bridging the kilometres between you and your patients

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Teledentistry remains as relevant as ever. As of 2021, the global market for these services was valued at around $1.2 billion (USD). Additionally, the momentum shows no signs of slowing down. Grand View Research projects that this market will grow worldwide at a compound annual growth rate of more than 16% between now and 20301. … Read more

The CEO Challenge: Balancing Emotional Intelligence and Critical Thinking

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As a Dental CEO, decision-making is one of your primary responsibilities. No matter how collaborative a work environment you create (and you should create a collaborative work environment!), as the CEO, you are the ultimate decision-maker. Personally, I believe that great decisions are most likely to come from a CEO who understands the balance between … Read more

The Future of Dentistry and AI Integration

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Ask any expert and you’ll learn that the field of dental marketing is experiencing a substantial transformation due to advancements in artificial intelligence (AI). The integration of AI is proving to be a game-changer for dental practices, offering benefits that alleviate some of the heavy lifting from day-to-day tasks. Some AI applications include enhancing patient … Read more

How You Respond to Negative and Positive Reviews Matters

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Online reviews can instill trust or alienate potential patients. They are the reality of today’s business. It does not matter if the company is built on the drive-thru model or on the delivery of exceptional dental care. What the healthcare consumer says about your practice online matters.  Made in CA reports that:  The power of consumer-to-consumer … Read more

Office Space: M City Dental

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THE WHY: Background Story M City Dental has emerged as a newly opened dental healthcare gem in Mississauga, Ontario. Dr. Mahmoud Manzoor’s practice stands as a testament to a dream realized through years of dedication and commitment. From an early age, Dr. Manzoor felt his destiny lay in a journey toward dentistry. A teenage visit to … Read more

First Time Buyers – Are You Ready?

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Buying a practice is a major decision, but when you pull the trigger on buying an existing practice, you get the opportunity to become an entrepreneur without starting an office completely from scratch. In today’s economy, I find myself encouraging first-time practice owners to purchase a practice rather than starting one up particularly if they … Read more

Enhancing Dental Office Safety: Integrating Technology and Best Practices

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There are more risks to practising dentistry than most people recognize. Dentistry necessitates the use of sharp instruments and drugs, while practitioners undergo close patient contact and high levels of stress. The risks present themselves in many forms, making protective equipment and protocols essential. Fortunately, there are ways to mitigate the risks associated with practising … Read more

Why You Can (and Should) Market Investments in Both AI and Sustainability

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In its quarterly Outlook Pulse Survey released April 2024, global financial services firm EY reports that the 1,200 CEOs surveyed worldwide prioritize AI transformation as an immediate productivity-boosting action and investment. In fact, 47% of those respondents anticipate investing in AI and other technologies over the next 12 months. Comparatively, 16% of those execs surveyed … Read more