Rank well in search with YMYL!
Your Money Your Life (YMYL) topics = Content that is inherently harmful or may be indirectly harmful to one finances (money) or health and safety (life).
Practice Management
Keys to creating a meaningful & fulfilling workplace culture | Weekly Wisdom
No amount of money is worth working in a negative environment. Peter Barry, Practice Success Coach, shares how you can create a fulfilling workplace for your staff that will build loyalty and cohesion. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Navigating the world of YMYL to drive favourable rankings in search (and your bottom line!)
Previously, we discussed the ever-evolving Google Quality Control guidelines, specifically EEAT, which stands for “Experience, Expertise, Authoritativeness, and Trust.” Now, we want to get you and your practice acquainted with another tenet of Google’s QC that can significantly benefit your business and its search rankings: YMYL. What is YMYL? Your rankings are only as “good” and … Read more
How to handle conflicts at your dental practice
More than half of the Canadian dentists who responded to our survey reported having to resolve conflict between team members at their practice. A dental office is full of people working in close quarters, with potentially very different personalities and opinions. It’s not a question of if conflict will arise at your clinic, but when … Read more
Start with the end goal in mind
Taking the time to “plan your next step” in so many facets of life is always a challenge…and dentistry is no exception. As dentists, it often feels like your day is an endless procession of moving from one patient to the next faster than the eye can see. To keep up, you just have to … Read more
An updated guide to complaints at the Royal College of Dental Surgeons of Ontario
Dentists routinely receive complaints from the Royal College of Dental Surgeons of Ontario (RCDSO). When these notices arrive, it is likely that dentists are unfamiliar with the process and are understandably concerned. The RCDSO typically states that a complaint was filed against the dentist regarding their conduct or actions and a copy of the complaint … Read more
Office space: Evolve OMS
The why: Background story In July 2024, the Waterdown Ontario community welcomed “Evolve OMS,” a beautiful cutting-edge oral and maxillofacial surgery clinic. The proud owner, Dr. Anthony Staibano, is an Oral & Maxillofacial Surgeon with 2nd generation family roots in dentistry. Growing up, he often spent evenings in his father’s practice, observing, learning, and seeking out … Read more
Is sucking spit a great career choice?
Staff shortages seems to be a universal problem for dentists. Initially we blamed the pandemic. However, time has passed, and we need to look to ourselves for a solution because maybe we are at fault. Far too often I have heard from chairside assistants that they feel undervalued, and it seems their job purely involves … Read more
How to keep effective, orderly operatory notes | Weekly Wisdom
Are you keeping efficient records of everything that happens in your operatory? Dr. Howard S. Glazer discusses how to use the SOAP or ROPE methods when creating your records. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Enhancing your dental brand through innovation and sustainability
In today’s competitive dental landscape, standing out requires more than just excellent clinical skills. A strong brand that resonates with patients is essential for long-term success. Dentists and practice owners must adopt innovative strategies to build a compelling brand that keeps pace with evolving consumer expectations. There are numerous ways dental offices can enhance their … Read more
Cultivating deep connections in dentistry: Are you transactional or transformative?
In the fast-paced, metrics-driven world of a dental practice, it’s easy to slip into routines that prioritize efficiency over connection. Appointment times are limited, schedules are packed, and every interaction feels like it is reduced to a checkbox: patients need to be treated, dental hygiene protocols followed, and the day must be completed to the … Read more
The first step when planning to sell your practice | Weekly Wisdom
You need to think long term if you are going to be selling your practice. Michael Carabash, dental lawyer with DMC, gives his perspective of the 3 things dentists need to consider when planning to sell their dental practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every … Read more
A case study for effectively leveraging research
Research does not lend itself well to marketing content that gets results. Announcements on the “latest” tend to be technical, jargon-laden, even misleading.
How are you promoting your dental team online?
Dental technologies represent a big industry. Grand View Research projects this $11.2 billion market will grow 6.3% annually, worldwide between 2024 and 20301. The global research and consulting firm credits keen expansion to a growing need for services, driven by an aging population, as well as evolving medical tourism and the launch of myriad government … Read more
Getting serious about sustainability in dentistry
Key points Abstract As healthcare professionals in a developed country, we can no longer ignore the environmental consequences of our professional activities. The pandemic only served to increase the amount of waste we produce in delivering our services in a safe manner. This paper encompasses a literature review from 2014-2023 that identifies interventions that can … Read more
Google update is upheaving the SEO landscape … Is your content keeping pace?
Google search is a moving target. The search engine giant makes thousands of improvements to its algorithm each year. These updates matter because they provide a framework for quality content that “shows up” in results. If your content does not align with these updates, you will not “be seen.” The difficulty here is that with … Read more
How much should dental practices spend on marketing?
Our survey shows that most dentists have a pre-determined amount they put toward their marketing budget for the year. But what do the experts recommend? The Business Development Bank of Canada (BDC) recommends basing your marketing budget on a percentage of your revenue and finds that most B2C small businesses spend between 5 and 10 … Read more
The value of a loyal patient base | Weekly Wisdom
Retired dentist, Dr. James Vassallo, shares how he marketed his practice in the beginning and the end of his time running the practice, demonstrating how important it is to build a loyal patient base. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
A $71,000 ransomware nightmare: How one dental practice recovered and lessons for every dentist
No business is immune to cybercrime, and dental practices are prime targets for ransomware, hacking, and data theft. The sensitivity of patient data, combined with often inadequate cybersecurity measures and untrained staff, makes dentistry an attractive target for cybercriminals. For one dentist, the reality of this danger hit hard when a single click on a … Read more
The do’s and don’ts of a dental start-up
1. Demographics & market research DO: Conduct thorough market research to assess the saturation of dental offices in your desired area. You want to be close to a 1:1200 dentist to population ratio. You can do this research yourself or hire a professional company to assist. Dentagraphics is what I found to be the most helpful. … Read more