Discover the power of the right words……. The vocabulary you use plays a powerful role in whether your patients choose to accept the treatment they need. In Transitions Group’s experience with coaching hundreds of dental practices across North America, we have found these key phrases to be very valuable: We now know … Latest research … Read more
A new report shows that more user-pay has little influence on comparison shopping for medical care. Even with “skin in the game” via high-deductible health plans, Americans did not normally seek out cheaper medical services.Instead, they simply avoided shopping for medical care altogether, and in many cases, failed to get preventive care. Canadian insurers and … Read more
One silent issue in the dental industry is affordability. Surgical care is so expensive that it has restricted dental visits over the past few years and, in turn, driven down dental incomes by more than 20% since the start of the Great Recession (2008). Over the Holidays, there were more reports about this affordability problem … Read more
The number of new cases of diabetes in the US declined to 1.4 million in 2014 from 1.7 million in 2008, according to a report from the CDC. The report stated that an improvement in healthy eating habits, a decline in the amount of soda drank since the late 1990s and a decrease in the … Read more
The visual aspects of your dental website potentially holds a greater influence on a new visitor to your site. It is not just about grabbing the attention or arousing the curiosity of a visitor. It is more about impacting their thought processes favorably and getting them to take desirable action. Directing Attention The average online … Read more
A new review of dental studies found that traditional risk factors for caries in adults are wanting in terms of accuracy. The best conventional predictors are recent experience with this disease and salivary concentrations of Streptococcus mutans; but even these, when used singularly are not robust. Because major payers of dental services are starting to … Read more
Help patients say “yes” to the treatment they need…. How would it be if all our patients accepted our treatment recommendations without having to be pressured, without stress or rejection? Why do dental patients reject appropriate treatment? 85% of case acceptance is related to our social skills and ability to relate to people, 15% is … Read more
YouTube has emerged as a clear winner by far among various social networks, particularly when it comes to driving targeted traffic to your website and helping consumers make buying decisions. If you have any new dental product, technology or procedure to introduce to your audiences, YouTube videos may be the most effective way to … Read more
A new study reports that nearly half of falls by older folks are caused by an infection. Falls are one of the leading cause of death for those over 75 years of age, due to complications arising from a fracture. So what kind of infections are involved? 44% were urinary tract infections, 39% were bloodstream … Read more
Could it happen in your practice? A common topic for our speakers is what dentists misunderstand about embezzlement. Here is our list: MYTH #1 — Embezzlers only steal cash, and it is difficult for thieves to monetize other forms of payment. FACT — It is simple for a thief to turn a check, credit card … Read more
Two reports crossed my desk recently, which raised some possible serious concerns about how we go about delivering dental care. First, a report suggests that anaesthetics are linked to permanent tooth failure in younger patients. The study authors concluded that it is possible for local anesthetics to inhibit pulp cell growth for still-developing permanent teeth. … Read more
Surpassing the “been there, done that” dental visit … Numerous studies have shown that the way patients rate their level of satisfaction with services provided is largely based on the depth of emotional connection they have received. Patients rate connection and care as “very important” on the scale of what they expect. Visiting the dentist … Read more
More studies are showing that a small segment of the community needs medical care on an ongoing basis. This pattern is called persistent care and it seems to be associated to those with more than one chronic condition. It may well apply to the chronic diseases in the mouth too. Our surveys report that 1 in … Read more
A research conducted by the Content Marketing Institute (CMI) in 2013 revealed that webinars are the third most effective online marketing tool. Webinars can deliver real-time content and engage the interest of the audience in an interactive manner. They are live and interactive, which makes them superior to videos in some ways. Making Online Events … Read more
Turning inquiries into appointments.. Dental administration team members are truly the “Directors of the First Impression” for new patients, and they have approximately 17 seconds to “make it or break it.” Many new patient phone calls start with the patient asking: “Do you take my insurance?” While your first instinct is to provide an immediate … Read more
The number one reason patients do not accept treatment plans is lack of perceived value; how the dental treatment plan or recommendations will relate to them or their individual health goals. The lack of value is often expressed by patients with the most repetitive question asked in a dental day: “Does my insurance cover it?” … Read more
Dental plaque (the biofilm) is remarkably stable in its composition of microbes despite mechanical abrasion (tooth cleaning and flossing) and dental cleanings by the hygiene team. But once it becomes unstable (a process called dysbiosis), dental disease (dental decay or gum disease) can commence. And dysbiosis is also remarkably resistant to brushing and flossing and … Read more