Online reviews are taking an even more prominent role in how new patients will find your dental practice in 2017. Survey results show that reviews must be positive AND recent to build trust, so it’s essential that your practice has a plan to keep them coming in at a steady pace. The SEO experts at … Read more
Sometimes a new patient may decide to make an exploratory visit to your dental office for an initial consultation. This is more likely to happen when you have a robust online presence through your website and social media, and enjoy high local search engine rankings for major keywords. These efforts could bring over a patient … Read more
Oral Health Group appreciates all of its readers and viewers, whether you’re keeping up on daily dental news, watching our new Best Practices series, going through our new blog posts, or reading the online edition of Oral Health. We decided it’s time to start compiling the best of the best each month so you can see where … Read more
Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this highly digital era, that is only growing with time, your website is another key factor in the success of your practice or clinic. Now more than ever, potential patients are … Read more
What’s the most important part of sharing a photo from your dental practice? Lighting? Composition? No — it’s WHO shared it and the effect it has on your branding or marketing efforts. Knowing the difference between the two will drastically change how your team approaches social media. Here’s a common scenario: a dental practice new … Read more
Many people have experienced sinusitis at some point in their life and are familiar with the headaches, inflamed and tender skin and even fever associated with the infection. However, most are not aware that sinusitis, specifically maxillary sinusitis can be caused by a trip to the dentist. About Sinusitis Sinusitis is a common disease affecting … Read more
Conversion rate is probably the most important statistic that tells you whether your dental website is achieving its intended goals. Conversion rate refer to the percentage of new visitors to your website who finally make an appointment to visit your dental practice. To begin with, your dental website should have an intuitive web design and … Read more
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What do Disney, Zara, and Tastemade have in common? They have Facebook pages with over 20 million fans and they share more than one post per weekday. Posting often isn’t annoying when it’s done right. A common concern we hear from dental practices looking into our service is “You want us to post to Facebook … Read more
Today, I would like to share my thoughts on the ongoing debate between dental floss and interdental brushes, and what we should be recommending to our patients to enhance their oral health. I will begin by sharing a few recent studies that I have found that are relative to this subject: Recently, a report by the Associated … Read more
Email overload is a common stressor in the modern workplace. If you feel that email is impacting your productivity, the following tips may help: Check email only a few times a day. Turn off e-mail alerts so you don’t have the temptation to read and respond to messages right away. Instead, check your e-mail at designated … Read more
In today’s marketing climate, it is essential to utilize search engines to grow your dental practice by capturing the interest of potential new patients online. There is a large population of users who are actively searching for your services, as well as those who might take an interest if they are made aware of your … Read more
What’s the No. 1 roadblock preventing dental teams from building an active, vibrant social media presence? They simply don’t know what to post! Learn the basics of how to create social media content that builds relationships and grows your dental practice. Here’s a typical scenario: A dentist decides it’s time to get their practice on … Read more
For as long as people have had teeth, there’s been a keen interest in keeping them healthy or at least, that’s what everyone would like to believe. In reality, oral hygiene has only been on our radar since the 20th century. But we’ve come a long way since then and now, in 2016 there are … Read more
It’s been quite the year for dental news! Between mixed feelings on some basic dental hygiene practices (sorry, but there’s no way we could leave it off the list) to the warnings of diseases in the dental office there’s been a wide variety of news to read. We hope you were able to keep up … Read more
Your practice needs online reviews to build organic, word-of-mouth marketing, but asking patients to write one can be difficult. Implement these simple tips with your team and you’ll be able to confidently and comfortably invite patients to become advocates for your practice by leaving a review. A recent study reported that over 90 percent of … Read more
Search engine optimization (SEO) continues to be the most powerful marketing tool to increase the market reach of your dental practice, but it can do even better when it is combined with a sound public relations (PR) strategy. Search engine algorithms are now adjusted to pick up social signals and online conversations to evaluate how … Read more
Recent developments in dental materials have significantly improved pediatric dental care. Dr. Josh Wren will discuss the latest trends in pedodontics in his upcoming CE Webinar, Pediatric Dentistry: An Update, on July 26, 2016. We sat down with Dr. Josh Wren for an interview and sneak preview of his webinar topics. 1. When did you … Read more
Are you a dentist suffering from financial stress? Want learn how to handle it better? As a dentist, everyone around you will know that you earn pretty well. What they might not know is that dentists, despite the notion that they have one of the best paying jobs, are also susceptible to financial stress. Here … Read more