Blogs

Dental Practice Marketing: Paid Advertising 101

When it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is ‘What am I paying for?’ and ‘Does this drive more traffic to my site and ultimately my practice than other marketing strategies?’ We’re here to break it down the most … Read more

Increase Patient Satisfaction Rates with Dental IT Tools

Several patient-friendly dental IT (information technology) tools are available today to help improve the levels of patient satisfaction. At the same time, these tools can make a dental practice more operationally efficient. Dentists who adopt new technologies and innovative IT tools can empower patients and serve them more effectively. A number of dental offices have … Read more

Tracking for Success

Scoring is all part of our everyday life.  We use scores and rankings to make our decisions, for example about where we shop,  who we vote for, and what we aim for to improve, based on where we are in this moment in time (the GAP). Running a dental practice is no different and there are … Read more

Hiring a New Staff Member to Increase Practice Efficiency

Hiring the right employee is crucial for any business. In today’s postmodern world you can see turmoil and dramatic changes taking place. These are increasing in diversity, increase in consumerism, globalization, mobility of workers, decline of nuclear family and increased access to information.  Boundaries and distinctions have become blurred. Because of these modern practices managing … Read more

7 Tips to Bring Out the Best Results from Your Dental Team

What makes a successful dental practice? Sometimes the sales numbers are decreasing and you may wonder why your company is not reaching its potential. The reason for such a situation may be that your employees are not happy. So how do we increase the performance of the firm? The answer is to make your employees … Read more

How Efficient Is Your Scheduling?

Once your patient has accepted their recommended treatment plan and has signed a financial agreement, the scheduling of their treatment may begin. One of the biggest challenges that we see practices dealing with on a daily basis is how to effectively schedule to maximize the time and efficiency of the procedures while decreasing operator fatigue and enhancing … Read more

Create Thought Leadership in Dentistry

One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and reputation of the dentist in the field. Online searchers will look forward to educative and … Read more

Top 10 Ways to Ensure Your Practice Thrives

As summer is nearing an end, now is the time of year to ask the following question about your year over year status.  Are you on a decline that won’t seem to stop?  Is the practice surviving with a flat-line plateau or did you have at least 10-15% growth over last year? Decline means DO SOMETHING. … Read more

Create a Dental Blog to Increase Your Site Viewership

The demand for dental treatments is rising with an increasingly aging population, but the competition is also growing at a similar pace. In an Internet and mobile centric world, marketing has become affordable, accessible and more effective for an average dental practitioner. Those who are able to capitalize on the strengths of online dental marketing … Read more

Three Steps to Improved Financial Health

Today’s unpredictable, uncertain and rapidly changing world demands that more attention than ever be paid to you mental health, physical health and ”fiscal” health. Here are three steps you can follow to improve your fiscal health: 1.    Responsibility – You have a certain amount of responsibility for your own financial wellness.  No one can do … Read more

The Power of Experience to Educate and Empower Your Patients

Are you doing all you can to motivate and empower your patients to become actively involved in their dental health?    As dental professionals, you are trained to understand the science of oral health. You know how to use the tools available to provide the best treatment possible for the patient. However, sometimes we forget … Read more

People Buy From People They Trust

Are you using referrals as one of your most successful practice building strategies? One of your patients has just said great things about you, your office and your team. This is an excellent opportunity to take advantage of one of the most successful dental marketing strategies; asking for a referral. Your patient won’t think to give … Read more

Focus on Building Patient Loyalty at your Dental Practice

While many aggressive dental marketers have a single minded goal to gain new patients for a dental practice, only a few realize that retaining patients and winning loyalty matters more in the long run. Marketers should focus the better part of their efforts on consolidating the existing patient base and building loyalty. A loyal patient … Read more

#CampNotCancer Campaign Launched

Great Blue Resorts and Pickle Barrel Restaurants raising funds to send kids to Camp Oochigeas Great Blue Resorts and Pickle Barrel Restaurants have partnered to create a summer-long, online campaign, #CampNotCancer, to raise funds for, and to increase awareness about,  Camp Oochigeas, the camp for kids with and affected by childhood cancer. Guests are invited to complete … Read more

The Building Blocks For a Well-Run Dental Practice

One of the most common downfalls of many dental practices is the lack of clear roles and responsibilities.  Often, team members know what needs to be done but there is quite a bit of confusion as to who is accountable for systems within the practice. What ends up happening is that the workloads among team … Read more