Welcome to your May Top Picks! This month was exciting for us: we launched our first Clinical Brief video and it was a success (bonus!). While there was some questionable news coming out of Vaughan, Ontario this month, some positive advice in how to run a Facebook contest made a big impact on our blog. … Read more
Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients can start finding you. Up until about 2014, if you posted something on your practice’s … Read more
When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when it is used for business purposes, and it requires a different approach entirely. You can’t … Read more
Ah, April. Spring is in the air, the Cosmetic Dentistry issue of Oral Health is out, and you were all viewing and reading some GREAT content on our website. Whether it was another dental scandal in the news, or catching up on the highlights from a massive, successful dental conference, there was a lot to … Read more
When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor that needs your attention in order to hit the right note, there also needs to … Read more
To achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast majority of search users will typically choose a result from among the top five to … Read more
All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social media return on investment is one of the most heavily debated topics in the marketing … Read more
Read more about Oral Cancer Awareness Month in our News section – click here for more.
Spring is (sort of) in the air and your top pick are in for March 2017! Our website tries to cover clinical articles, dental news, and helpful videos and blogs to fill in the rest. There’s a lot of new information coming your way every day and we’ve tried to condense it into four key … Read more
Curious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms and its value for your business. For information junkies, Twitter has become an indispensable tool. It’s a micro-blogging platform made up of bite-size, 140-character posts called “tweets” which stream constantly … Read more
Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story. Coming up with the perfect way to introduce yourself is tough. Whether you’re talking with … Read more
A simple look at the Google Analytics of your dental website can tell you how many unique visitors come to your site every month. If you keep a track of these numbers, chances are that you will observe a significant variation in the number of people visiting the site each month. The numbers may jump … Read more
With all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships with patients and team members. We understand the concerns that many people have about social … Read more
February is known to be a “blue” month, but we saw some great interactions on our social media from our readers and followers! While our February issue of Oral Health focused on anesthesia (a popular topic in the news recently), Oral Hygiene featured a wide range of topics. Check out the list below to see … Read more
To become a patient’s trusted advisor, our objective is to learn as much about the patient as you can in order to connect their dental treatment plan into their life and show them how it fits into their needs and wants. It is critical to take the time to “ask before you tell”, then your … Read more
The success of a dental practice is completely dependent on how effective the team is in influencing patients to say “yes” to recommended care. It doesn’t matter how excellent all other aspects of the practice are, if the patient doesn’t accept the treatment we recommend, or doesn’t want to pay us an appropriate fee, then … Read more