Tracking expert predictions on future trends in dentistry is one of the things a geek like me enjoys. Planning for the future requires us to anticipate the future. We may not be right in our predictions…but it never hurts to be prepared. Admittedly, some predictions are far easier to make than others. For instance, we … Read more
Effective dental marketing is key to running a successful practice. However, finding time and making it a priority is much easier said than done. Here’s a checklist to help you prioritize quick yet beneficial marketing tactics to make a positive impact on your practice. 1. Write a blog post. While it may seem daunting at … Read more
A lot of your patients probably get skittish prior to getting braces right? The best way to calm them down is by reminding them why they are getting braces in the first place and how they will benefit from them. Better yet, show your patients how getting braces will affect their oral health in the … Read more
Local search is proving to be one of the most prominent trends in 2018, and is likely to maintain its position among optimization factors in the year 2019 as well. Local search optimization is now a key determining factor in the ranking of a website locally. This ranking influences the amount of traffic a site … Read more
I am writing this blog as I fly home to Ottawa from New Orleans having just finished spending a few days on the Golden Girls of Dentistry Cruise for 2018. I know many of you are asking the same question…Shawn…what were you doing on a Golden Girls of Dentistry Cruise? The short answer is I … Read more
Setting Up Your Personal Profile Choose a Professional Photo: Most people have a LinkedIn profile, but too many people use their Facebook profile photo. LinkedIn is a professional platform, so present yourself as such. Career Experience: Consider this your resume (even if you’re not looking for a job) and be descriptive, listing why … Read more
Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport with existing patients is important. However, it is also essential to grow your practice and … Read more
As an orthodontist who runs a private practice, you must focus on the business side of things instead of just the medical aspect. It is a good idea to analyze how to run your office in order to reduce your bottom line and increase your profits while keeping current patients happy and attracting new ones … Read more
“Selling” treatment is a challenge for many dentists. Treatment can be costly and it is not easy to convince some patients there is value when they do not “feel” they have a problem. Bottom line…bleeding gums are not a big problem if there is no pain or discomfort…right? Even with an employee benefit plan covering … Read more
We live in a digital era where people can find any information they want on their smartphones at the touch of a button. People spend more time on their smartphones than ever before and they rely on online reviews and recommendations to decide just about everything – from what to eat, wear, and watch to … Read more
When you’re working on a fun video to post to your dental practice’s Facebook page, your team might stop and ask “Wait, how again is this going to help us grow the practice?” Here are some real, tangible ways it will! It’s fine to admit it: sometimes it’s hard to explain to your coworkers or … Read more
For many of us, the Sears Christmas Wish Book was an annual highlight. When it finally arrived, many of us would turn directly to the toy section to see what toys needed to be added to our Christmas lists. That tradition disappeared long ago. And just this past January, Sears closed the last of its … Read more
Being a truly great dental practice isn’t just about treating patients — it’s about creating a business that uplifts the lives of all around it. Finding meaningful ways to serve in your community will help you build a practice that team members and patients are proud to share. In a recent interview with My Social … Read more
The year 2018 has brought with it some key shifts in online marketing. New trends are surfacing in the market, and dental practices that fail to pay attention to these trends may lose out. Consumers today demand a more comprehensive experience of a product or service before they make a buying decision. There is a … Read more