Many markets across Canada are experiencing a serious shortage in qualified team members across all positions. Whether you are looking for a dental assistant, hygienist or admin team member, gone are the days of having multiple candidates to choose from. For many offices, the result of this shortage has been higher wages (the laws of … Read more
With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media and technology continue to evolve, so do the preferences and habits of social media users. … Read more
There was a time when so many people were requesting veneers it dominated the industry. The same can also be said of teeth whitening that makes teeth whiter than white. These days, however, dentists are pushing for aesthetic dentistry that focuses on achieving a more natural look for patients. Currently, the top 5 trends in … Read more
Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to content marketing experts, there is plenty that you can do. With regard to a majority … Read more
My last blog on the legalization of cannabis did alter my recent focus on how technologies, not yet widely used in dentistry, are making their way into our industry. For some, “new” technology is a source of stress. It “de-personalizes” service at a time when offices are trying to emphasize their unique and personal, patient … Read more
Congratulations on finishing dental school and waiting for your license to become active! Do you have a career plan set in motion or are you just beginning to test the waters and see what the booming market has to offer? If you are already assisting in private practice, you have some advantages in comparison to … Read more
The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can translate into more ways for people to locate your website. However, this is not true … Read more
Legalized pot is coming just in time for Hallowe’en and it could be scary for your practice if you’re not ready! Welcome back from the lazy days of summer! Getting back into gear for end of the year can be a mix of excitement and challenge. Sometimes, the challenge is turning our attention to events … Read more
You are excited to start making your dream of ownership a reality and already see yourself welcoming your very first patient into the practice – but how do you get there? After the first information session we hold with our potential clients, I see many overwhelmed faces and get a lot of requests for some … Read more
Generating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing is more about giving your strategy a personalized touch. One highly effective way to grab … Read more
Running a dental practice can be stressful, and at times it can be difficult to remember the reasons you went into medicine. Good dental practice management keeps your patients smiling, which is good for both your wallet and mind. Happy patients will keep coming back, recommending you to family and friends. Cheerful patients can make … Read more
You may recall in my last blog, I discussed technological changes that could become the norm in your office by 2020… just 17 months away. My focus was on how the digital office could reduce the human contact points with our patients, meaning the remaining contact opportunities must be more valuable to differentiate our level … Read more
When it comes to growing a flourishing practice, we all understand that trust is critical. Trust pushes a prospective new patient across the line to call your practice for his or her first appointment. Trust retains patients and decreases attrition, and trust prompts current patients to recommend your practice to their extended family members, neighbors, … Read more
So you have gone through dental school, have been the top student in your year, outperformed your peers in almost any field of activity you have undertaken; you are smart, driven and capable, but you suddenly feel lost and helpless when considering your first, second or maybe tenth office construction project. If this scenario sounds … Read more