As my blogs always come out on the first Monday of the month, there is a good chance I am still enjoying myself in the warm sunshine of a Caribbean cruise as you read this. But it is not just any cruise I am on. I am on the third annual Golden Girls of Dentistry … Read more
People nowadays demand convenience in almost every aspect of their lives, and the Internet provides them just that. The same is true when it comes to their dental and oral care needs. Whether they’re locating the nearest dentist or simply wanting to know more about a cosmetic dentistry procedure that piqued their curiosity, the first … Read more
The World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper than advertising through print media or television. With the number of global internet users exceeding 4 billion, it is no wonder that smart business owners are increasingly turning towards the internet, to reach a wider … Read more
Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice but using a combination of methods can yield the best results. Read on to learn … Read more
Life is full of big plans… big announcements… big changes! Perhaps your review of your 2018 business performance has left you feeling the need to make some big changes to make 2019 that much more successful. Unfortunately, many of us become paralyzed by the thought of change. We know we need it. We know we … Read more
The patient experience is the most vital aspect of maintaining a successful dentist-to-patient relationship. Following a comprehensive routine for marketing your practice to new patients makes them feel cared for and is a critical part of running a successful dental clinic. 1. Why the first phone call plays a vital role The initial phone call … Read more
To say that dentistry these days has become very competitive would be an understatement. With dental practices seemingly operating only a few meters apart from one another, the competition for patients has become extremely tight. Some resort to reducing their regular or cosmetic dentistry costs to attract more patients. Others turn to giving away freebies. … Read more
Now that one month of the year is behind us, I hope you are on your way to making any of the necessary changes to your practice that you feel will help improve your patient care and financial performance in 2019. One of the obstacles you may be facing in making these changes is that … Read more
Online marketing is one of the cheapest, easiest and most effective ways to expand your dental practice. As an independent dental professional, you can attract more patients from your local area and gain a competitive edge over others if you have the right online marketing strategy and good execution. To get the best out of … Read more
What’s the difference between hiring an interior designer and an interior decorator? Every profession has specific skill sets which are appropriate for individual projects. In general terms, if you are looking for an interior finishes refresh, as well as to receive help with decorative lighting, furniture, artwork and accessories for your practice, an interior decorator … Read more
2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading awareness of the wonderful benefits of cosmetic dentistry, bringing about a widespread interest in the … Read more
When you look around your office, tell me what you see. We all know that first impressions matter and creating a positive patient experience can start with the first impressions created by visual cues from our surroundings. So it is important to take the challenging step of seeing the impression your office creates not only … Read more
One effective way to create visibility for your dental practice is to use digital marketing avenues. By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard about you or your offerings. If your marketing plan does not include pay-per-click advertising then … Read more
Many of you may have noticed the recent trend in my blogs where I have been focusing on how technological evolution is impacting dentistry. While I could never be mistaken for a “techie”, the idea of considering how innovation is changing our behaviour is fascinating to me. While it is easy to get lost in … Read more
About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has become a prime requisite for any business. The new doubt in the minds of marketers … Read more
Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a means to share their knowledge and experience and bolster their reputation and establish themselves as … Read more