Those who choose to assume the risk of operating a small business rather than accept the security of a regular pay cheque are often passionate about what they do. Whether they are building a product or providing a service, they have often invested a great deal of time and money developing their expertise and are … Read more
When you put so much work into making your patients happy, it can be a shock to get an unfavorable online review. Having a plan to deal with negative feedback will help you maintain your reputation and avoid letting emotions take control in these situations. With 90 percent of consumers using online reviews to inform … Read more
GET STARTED If your dental practice doesn’t have a Facebook page yet, you can create one in just a few simple steps. Login to Facebook – If you aren’t on Facebook, the first step is creating a personal profile. Don’t worry, it won’t be linked to your page unless you choose to do so. However, … Read more
Do you remember your excitement when you first opened your practice? That sense of pride seeing your name on the exterior sign proclaiming this was the office of “Dr. Smith”? Or perhaps “Dr. Smith and Associates”? That pride still exists for dentists opening their doors today. But a new, more business like approach is also … Read more
Cancellations are a major issue for those who own dental practices. Dentists frequently ask for advice about reducing downtime in hygiene schedules, often seeking strategies to minimize cancelled appointments in provider schedules. Although the “C” word is a common reason for downtime it is not the only culprit. Confirmation I’ll begin with the most common system … Read more
As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater case acceptance, and more referrals. We all know it isn’t easy doing the right things … Read more
One of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length for a blog post. As a medical professional, you likely spotted the flaw in the … Read more
Giving and charitable work must be transparent and done for the right reasons, but that doesn’t change the fact that giving — and sharing your efforts on social media — is great for growing your practice. Giving is one of the things that makes life — and running a dental practice — worthwhile. And we … Read more
The popularity of teeth whitening has been steadily increasing for more than a decade, and it continues to be the most-requested treatment in cosmetic dental offices. Yet, it can be difficult to tap into this lucrative market. Many dentists worry about offending patients, or sounding like they are upselling. So, how do you start a … Read more
With organic reach of business posts continuing to decline, how are dental professionals supposed to grow their audience on Facebook? It’s simple: have your patients post on your behalf! Consider these Facebook stats: In 2014, studies found that the average organic reach of business page posts was around 6 percent. This means that without paying … Read more
Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting and initial setup, a blog can become a pillar of your marketing efforts. The regular … Read more
Have a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in advance. However, they are not the only ones who can benefit from seasonal spending. With careful planning, you can turn the holidays from stressful to successful for your dental practice. … Read more
Hashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing act: too many, and your posts look spammy and cluttered, too few, and you miss … Read more
Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate an important message in 140 characters? One of the best answers is hosting a Twitter … Read more