In my last blog, I touched upon the idea that proper onboarding of a new team member was vital to avoid playing the current, far too popular game of employee roulette. Many of my colleagues agree that most dental offices have historically struggled with onboarding and training. Rather than develop a training program, many offices … Read more
According to statistics, at least 90% of consumers are drawn to original content and find it helpful. Of this number, 78% believe that any organization taking time to create original content for their website or social media platform is interested in them as the consumer, thus building a long-term relationship with them. As a health … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
In response to the development of telemedicine solutions and other innovative healthcare technologies, having a website for a dental clinic is a must. What’s more, a website that is able to drive conversions should both meet modern design and SEO requirements, plus be user-friendly, come with no bugs and save patient’s time. In this article, … Read more
We live in very uncertain times. With the spread of COVID-19 in late 2019 and throughout 2020, we are now all living in a world of variants. Just as society was really beginning to feel like we could start getting back to normal, cases of COVID-19 variants such as the delta variant have people all … Read more
Do you run a dental practice and wish to promote it with newsletters? No doubt, email marketing for dentists is a great way to promote this kind of business, tried and tested by many clinics all over the world. But how do you approach it in a proper way? How do you obtain new customers … Read more
Concierge-style dental offices saw a massive influx in 2020, and they’re here to stay. According to a recent report, the concierge medicine market size will reach $1.93 trillion in 2025. Certainly, COVID-19 played a considerable role in its rise in popularity. Many dental offices were scrambling to accommodate social distancing and remote working. As a result, … Read more
You have dramatically increased salaries…you offered thousands of dollars as a signing bonus…and now, you are spinning the wheel yet again…waiting to see if you will still have all your employees at work today. Welcome to the world of employee roulette! If you get through this round, you can choose to do it all over … Read more
In this ever-changing world, keeping abreast of the latest technological trends is no small feat. As dentists, we have to find innovative ways to improve patient flow and revenue while juggling our time between patient care, practice management, and continued professional education. While keeping up to date with the latest technological trends in the dental … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Dentistry is a very rewarding profession, but it does have challenges. A lot of the challenges you will face in your career will be unique to your practice and patients – but there are some common themes. The more aware you are of the common challenges you might face, the better prepared you will be … Read more
“Authenticity,” as defined by Merriam-Webster, is about being “true to one’s personality, spirit, and character.” The daily onslaught of information has naturally led to consumers craving authenticity now more than ever before. Yet, by its very nature, marketing is not inherently authentic, sincere, or genuine. It is a dog-eat-dog competitive world, whereby brands compete against … Read more
TikTok is one of the most popular social media platforms of our time, with over half a billion active monthly users worldwide. Many people turn to this social network to stay up to date on the latest trends, tips, and, above all, to be entertained. It has also been identified as a source for personal … Read more
Today, businesses that invest in marketing are thirteen times more likely to see a positive return on investment. Internet marketing is no less important for business growth because almost everyone now searches for and purchases services and products on their mobile devices. As a result, if you want to grow and earn a consistent income … Read more
After an early summer that seemed so promising, signs of a 4th wave are leaving all of us wondering what is next. How will we end 2021 and how will we begin 2022? Let’s face it…business planning has likely never been more challenging than it is right now! The impact on dentistry has been a … Read more
Dentists have always needed to take care of their posture. Many dental procedures and surgeries involve some element where craning the neck, twisting the body, and taking unnatural posture can be encouraged. However, with a new Boston University analysis highlighting the face of modern dentistry changing to incorporate digital checkups and robot repairs, the threats that … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of the most visited pages of your site, and it can significantly influence people’s opinion of … Read more
As a dental practice owner, your primary focus will always be to provide patients the best dental service possible. Whether you’re a general dentist or specializing in emergency dental services, you want your patients to have a great experience under your care so that they’ll come back whenever they need your expertise. However, getting them … Read more
Daring leadership is ultimately about serving other people, not ourselves. That’s why we choose courage. Brené Brown Many of you are likely familiar with the work of Brené Brown. She has become a renowned coach and thought leader on the topic of, well, leadership. Her books, such as Dare to Lead, have taught us that … Read more