Where to Find an Audience and Build Your Dental Brand
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Blogs
Motivating the Next Generation to Choose Dentistry as a Professional Career
Dentistry as a career choice has often been overlooked by younger generations. On the other hand, however, dentistry is one of the top 10 career options in the US, according to the 2021 US News and World Report. From financial independence, to job satisfaction, and the ability to have a balanced life, becoming a dentist can … Read more
10-Questions to Ask BEFORE You Sign a Marketing Contract
Have you ever regretted signing a contract? If so, you probably found yourself thinking, “if only I had known about that in advance.” You certainly do not want to experience contract regret when hiring a third-party individual or firm to market your dental practice. Here are some of the most relevant questions to ask before you commit. … Read more
Building a Result-Oriented Content Marketing Strategy for Dentists
We all know how important dental hygiene is—but we don’t always know which clinic is best suited for us. So what do we do? We Google it and book an appointment with the clinic that appears at the top of our search results. This is what good-quality content does for dental services. It helps maximize … Read more
Do You Really Want to Give Up on Hygiene?
We know the pandemic has had a profound impact on the dental profession. Hygiene, in particular, has been hit hard, with a number of hygienists seeing it as a sign to change careers. The resulting labour market has seen dentists jumping over each other, pushing salaries ever higher to make sure they had someone—anyone—available to … Read more
An Idiot’s Guide to Esthetics
The next 9 posts will deal with different esthetic principles. These can be used for smile design, esthetic soft tissue procedures, orthodontic evaluation, or even just restoring a single anterior tooth. One place to start with a smile design is the position of the maxillary central incisor. The amount of incisor that should be displayed … Read more
6 Marketing Ideas to Boost Revenue for Your Dental Office
Dental marketing is a tricky thing. You don’t want to bombard your patients with ads, but you do need to get their attention in some way. If you do not make them aware of your dental office’s existence, then there will be no one for them to see! One of the best ways that dentists … Read more
Social Media Marketing – What Works and What Doesn’t
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Make the Most of Your Investment: 5 Budget-Friendly Marketing Tips for 2022
We’ve all heard, “it takes money to make money.” That is true of any business, including a dental practice. While some practice owners would like to view marketing as an unnecessary expense, it is vital if you want to grow your practice. In fact, marketing should be considered not as an expense but as an … Read more
Your Best Business Decision for 2022: Invest in You!
Here we are starting off a new year. Sadly, it feels like more of the same. The pandemic is still raging as a new variant has taken off. That means all the talk is on boosters, restrictions on public gatherings and shut downs! Hopefully, we will not see the same increase in hospitalizations as early … Read more
Understanding Occupational Stress Among Oral Health Practitioners
Oral health practitioners experience a significant amount of occupational stress from the time they start studying towards their chosen qualifications. This stress, which is believed to affect nearly 50% of the overall Canadian workforce according to the Microsoft Work Trend Index, can have a severe impact on everything from the personal health to the professional performance of … Read more
CTR – What it is and What it Says About Your Dental Website Performance
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Why TikTok Matters and How You Can Use It To Promote Your Dental Practice
TikTok is a short-form, video-sharing app that allows users to create and publish 3- minutes videos (up from 15 seconds originally) on any desired topic. It is an excellent way for individuals and businesses to gather exposure and promote their industry. TikTok has established itself as a compelling form of social media in a very … Read more
Having a Vision DOES Matter!
Welcome to December and my final blog for 2021! It has been a great honour to share some of my thoughts with you again this year and I look forward to continuing to do so in 2022! My most recent blogs have focused on the importance of proper onboarding to increase your rate of employee … Read more
10 Ways to Ensure Successful and Ethical Dental Insurance Billing
Dental insurance billing is one of the most critical operations at a dental office. No matter how efficiently you’re producing and delivering quality patient care, your practice won’t grow unless an ethical dental billing process is in place. Despite your continuous efforts in improving the practice, there’s always a need for financial management to keep … Read more
Care and Maintenance of Dental Hygiene Instruments
Dental warriors are dealing with the spread of diseases as the front line of defense. Most of the diseases can be traced back to the mouth. This is the main reason that dentists have to be extremely careful with their instruments as their instruments can be a potential carrier. The dental hygiene instruments have to … Read more
How To Write A Killer Instagram Bio For Your Dental Clinic
Choosing a dentistry clinic is quite a responsible task for people and their kids. They usually read all relevant reviews, learn the ranges of services, their prices, the doctor qualifications and so on. However, now there are numerous channels where you can tell more about your dentistry services and promote your clinic among the target … Read more
Marketing Your Dental Practice with Video
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Quality Takes Time: Corners You Should Never Cut When Launching a New Website
You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims valid? Quite possible. Are the products likely adequate for marketing your dental practice? No! One … Read more
The Importance of Retaining Employees at Your Dental Practice
Employee turnover can cost as much as 200% of the annual salary of a departing staff member, reports BDCCanada, yet approximately 49% of Canadians are “seriously considering leaving” their current place of employment. According to the 11th annual Hays Salary Guide, the highest rates of workers who are thinking of leaving their current job are … Read more