We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of productive employees, or even website hacks – sometimes, things just don’t work out as you … Read more
Insurance is an intimidating concept for most patients. Understanding what their plan offers, how much it offers, and what it covers in terms of treatments and care services could be really hard for them. Thus, it’s important for dental clinics to validate the patient benefits; just collecting patient information isn’t enough. Wondering what the ideal … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The chances are that your first step in marketing your practice was creating a fantastic website. It was beautiful, modern, optimized, and functioned perfectly. Now ask yourself, how many years ago was that? Has it undergone a redesign or significant update since, and how recently? It might be ready for a redesign or major update … Read more
It is an interesting contradiction to talk to dental students about the importance of learning about the business side of dentistry. The response I receive to offering training on management, human resources, marketing and financial planning is that they are so stressed focusing on the clinical components they need to earn their degrees, they don’t … Read more
The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is having an outstanding online presence. How Do I Get My Business Online? Just having a … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Before the pandemic, it seemed like everyone was on social media. Now, that perception is very close to reality, with experts predicting that 96 percent of Canadians will be on social media by 2026. While this marketing channel is more important than ever for your dental practice, it is also increasingly complex. Here are some of the … Read more
Dentists and hygienists are often busy with day-to-day tasks, including managing patient records, keeping financial information updated, supervising the team, implementing different procedures, and even working on marketing and PR. But what if we told you that running your daily operations can get easier if you take a data-driven approach to them? Not sure how … Read more
I was recently asked by a dentist to look into my crystal ball and tell them what I see for the future of dentistry. We know that when one is trying to predict the future, one must be prepared to be wrong more often than they are right! Still, it is always fun to play … Read more
Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the general public. Focus instead on your target group. If you offer quality service at a … Read more
Visiting the dentist on a regular basis is important for good oral health maintenance and management. Before the pandemic, dentists were seeing patients anywhere from every 3 months to every 2 years, depending on the individual’s requirements. However, since the onslaught of COVID-19 many appointments had to be cancelled and rearranged. Now, as we emerge … Read more
A website reflects the level of service that a business can provide to its clients. A website serves as a business card, a shop, and the credentials for a firm reputation. A great dentist website covers a wide range of themes and highlights the services properly. Due to this, it attracts more visitors and generates … Read more
Times have changed and dental clinics have too. Long gone are the days when a dental office was equipped with giant needles, foot-powered dental drills and disappointing results with increased pain and discomfort for patients. Now modern technology has changed the overall experience of dental clinic visits by introducing new, painless tools and techniques, as … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Most dentists and practice managers know exactly how many new patients they acquired in the past year. However, far too many are unable to answer this simple question: Exactly how much is a patient worth? More importantly, which patients are the most valuable to your practice – and how can you attract more of them? Understanding patient … Read more
We know the world is showing signs of re-opening and that is a time for cautious optimism. Cautious because it seems we have been down this path before only to have a new variant push us back. But optimism may feel strong as maybe…just maybe…this time we will be in a better position to avoid … Read more
The pandemic has affected everyone around the world in one way or another, and we’ve all had to make changes to adapt to this new normal. For many of us, staying indoors more and limiting the locations we visit has been part of our efforts to stay safe. But the impact of this is that … Read more
Dawson has 5 requirements for occlusal stability. The first is that there are stable contacts on all teeth of equal intensity in centric relation. So what is centric relation. It is relationship of the mandible to the maxilla when the properly aligned condyle-disc assemblies are in the most anterior-superior-medial position in the glenoid fossa. This … Read more
Organizing the Organization A team that performs well is a team that is organized. In a busy dental office, is there time to organize the organization? Professional and personal lives alike, one must make the time. An office with well-polished systems and a high-performance team that can make things happen through the thick and thin … Read more