Back in the day, when dentists weren’t even using gloves while treating patients, running a clinic was way simpler. It was less stressful as well. So many veteran dentists tell me they are grateful and lucky to be retiring soon – so they do not need to deal with the scrutiny clinics and owners are … Read more
You have successfully negotiated a Lease for your Practice, but that does not mean that you can just put it away and forget about it. Your Lease and your relationship with your Landlord require care and attention throughout the term of your Lease and particularly at certain critical milestones. As a practice owner and commercial … Read more
Recording accurate patient information is essential to the practice of dentistry and fundamental to the delivery of quality patient care. The dental record (aka patient chart) is the official source of all diagnostic information, clinical notes, treatment and patient-related communications that occur in the dental office, including instructions for home care, consent to treatment and … Read more
When it comes to current trends in dental office design – adjectives such as: professional, relaxing, polished and sophisticated may come to mind. Presentation and initial impression are paramount for establishing and retaining a solid client base. In the case of Lux Dental – it all started with the practice name. The client wanted to … Read more
Merely contemplating oral and/or maxillofacial surgery is often stressful and worrisome to patients about to undergo procedures. To reduce such anxiety and apprehension, the Davis Clinic in Vaughan, Ontario, was designed to exude a contemporary, inviting, and reassuring ambience. The clean, uncluttered design is evident immediately upon entering. Three-dimensional wall panelling behind the reception desk … Read more
Recognizing a recent shift in the way patients engage with their healthcare providers should play a significant role in the future success of any individual private medical practice, especially dentistry. The old adage that a patient will merely follow the advice and recommendations of their healthcare providers is no longer relevant. This shift in patient … Read more
LinkedIn’s CEO, Jeff Weiner, has developed a reputation as one of the “most beloved CEOs in the world”. Two sentences in one simple tweet proves just this – “Inspire, empower, listen and appreciate. Practicing any one of these can improve employee engagement; mastering all four can change the game”. My previous editorial in the March … Read more
Dentistry has long been a dynamic industry defined by ever-evolving technologies and trends. Managing to stay abreast with the latest treatments, technologies and practice management ideologies can be a full-time job. All too often the adoption of new technologies, designed to increase efficiency and to simplify processes for your practice, seem to have the opposite … Read more
Picture yourself about to begin the process of renegotiating your dental office lease with your landlord. It seems straightforward enough, right? You are going to propose a decrease in rent because your dental colleague next door is paying $2 less per square foot than you – now, this just doesn’t seem fair! You believe you … Read more
“I don’t know what the dentist expects of me” Has anyone in your office ever uttered this phrase? It is one of the most common statements we hear when working with offices struggling to achieve their full potential. When team members are unsure about your expectations, the result is usually too much open time, … Read more
Developing good habits is an incredibly important part of ensuring that your clinic maintains the best Infection Prevention and Control (IPAC) standards. However, this is often easier said than done. Upholding standards can sometimes feel onerous because current training programs available are not designed to be habit-forming. What’s Available Today for Dental Care Professionals Some … Read more
After 40 years of tenancy in a fifth-floor suite at the building on the north-west corner of Yonge and Lawrence, Luks Orthodontics, moved operations, a stone’s throw away, into a new modern store front space on Yonge Street just south of Lawrence Avenue. While it was difficult to leave the comfort of our corner office … Read more
We are still in the first quarter of 2018 and already we’ve seen enough stomach churning volatility in the stock markets to last the whole year. The month of January was euphoric, with both the Canadian and US market indexes hitting new highs. Then February crashed the party, sending stocks tumbling very hard and very … Read more
As the marketer of a Canadian dental practice, you naturally want to know why prospective patients call. However, this information doesn’t quite go far enough. You need data that you can act on as well. Before Call Intelligence, it was difficult to track the journey of people who found a business by using both the … Read more
You probably know that time and money spent marketing your dental practice is one of the wisest investments you’ll ever make – if it is effective. However, these marketing missteps can render your efforts ineffective, or worse. Legal and Regulatory Violations When most marketers discuss “rules,” they are referring to Google requirements, social media … Read more
As you go about your day-to-day, you probably notice the multitude of dental offices, seemingly on every corner. Do you often find yourself wondering how they all survive? Maybe, you conclude, it all comes down to fantastic marketing strategy, each office figuring out how to uniquely brand and stand apart from the competition. Would it … Read more
As I sit at my desk writing this month’s editorial, I can’t help but be slightly distracted by the 2018 Winter Olympics and keeping an eye on where Team Canada sits in the standings. I’m willing to admit that I’ve been glued to my TV this past week watching my favourite figure skaters climb (or … Read more
What is public relations, anyways? It’s defined as “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved.” In relation to your dental practice, an effective public relations strategy goes a long way in bolstering your marketing efforts. Many people are … Read more
This past July, the federal government introduced proposals to overhaul the tax rules affecting active private corporations (including dentistry professional corporations and technical services corporations). Since the summer announcement, the government has faced increasing opposition from farmers, professionals and small business owners across the country. As a result, they have backed away from some of … Read more
After 20 years in her former location, Dr. Gillian Espie felt her practice had outgrown her space. She looked forward to moving to a bright new site, and creating an office where she and her team would enjoy working every day, and where her patients would feel comfortable and well cared for. Dr. Espie’s vision … Read more