Looking to Sell? Need a Contrast?Put Down the Drill and Stash the Cash?Dash Down South ’n Make a Splash,Mash it Up and Have a BlastDoing Dental Outreach with Lee and Carabash?! Well, To Get There: You’ll Need a Plan.First Thing’s First: Your CorporationAnd Financial InformationWe’ll Need to Scan it to See if You CanAvoid Paying … Read more
Best practices from the industry that knows hospitality best Before we know it, spring break will be in the rearview mirror, and we will be starting down the peak travel season. There is no time like the present to “borrow” from what our busy friends in hospitality have down to a science: the “guest experience.” … Read more
THE WHY: The Owner’s Story Tasios Orthodontics has two locations that Dr. Bruce Tasios has opened. Both places were constructed in less than 1 year and simultaneously opened their doors in 2022. His professional journey began before university when Bruce felt inspired to follow in his father’s footsteps as a practising dentist. He was excited … Read more
Congratulations! You have stepped into the world of the great CEOs and committed to delegating some tasks to your manager (see last months blog)! Now you have to consider: Delegation is not about surrendering control of your business. It is about gaining control! It is about allowing you to steer the ship while ensuring your … Read more
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Take your marketing efforts out of the shadows this summer. Spreading the word and extolling the virtues of your practice should not take a holiday, even during the dog days of summer. There are numerous opportunities to shine a light on and take a big bite out of some of the biggest barriers to drawing … Read more
Have you ever noticed how the fast-paced world of modern healthcare demands something more from its managers? It’s not enough to simply manage tasks; the time has come for these professionals to evolve into great leaders who can inspire, motivate, and empower their teams. By embracing the powers of empathy, innovation, and community-building, individuals can … Read more
Two decades ago, most dental practices had thousands of paper patient charts. It was evident if a break-in occurred and charts were tampered with or stolen. However, today’s reality is different. Our patient records are stored on a server and often forgotten about until something doesn’t work. The records become invisible. The challenge now is … Read more
THE WHY: The Owner’s Story Go Orthodontics is a long-standing orthodontic practice that has served the downtown Montreal community and surrounding areas for nearly 40 years. This well-established family-owned practice is the pride of Dr. Rosalinda Go and Dr. Nicholas Go Thorpe, who also happen to be a mother-son principal dentist team. While growing up, … Read more
I used to have nightmares that my teeth were falling out of my mouth. Then I would wake up, rush to the mirror, and count my teeth. I would say to myself, “Yup, all still there. I guess that perio patient is still on my mind.” I haven’t had that nightmare in a while. Maybe … Read more
In the business world, strategy is more than just a fancy word tossed around in boardrooms; it’s an essential ingredient for success. Though some may see it as an arcane concept reserved for high-level executives, strategy is crucial for every industry, including healthcare. So, dear dental clinic owners, it’s time to sink your teeth into … Read more
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We saw some significant Google algorithm changes in 2022, but those were not the only noteworthy updates. The search giant also made notable changes in the Search Quality Raters Guidelines. So let’s peek at how it may impact your dental SEO (search engine optimization) strategy. What is the Search Quality Raters Guideline? As you know, … Read more
THE WHY: The Owner’s Story Atlas Orthodontics & Periodontics is a dual specialty clinic in Richmond Hill, Ontario. It is the brainchild of Dr. Jason Zimmerman and Dr. Fernanda Barona. As business partners, they are also a proud husband and wife team who initially met in 2014 during dental specialty orientation week at UBC. As … Read more
Imagine a patient’s health history, x-rays, digital scans, and other inputs are submitted to an artificial intelligence (“AI”) for diagnosis. In seconds, the AI analyzes and then presents a personalized treatment plan to the patient (complete with interactive diagrams, stats, and model renderings). The patient gives informed consent. The AI then uses dental specific hardware … Read more
Dentistry is about more than shiny white smiles and fillings. Successful dental offices are a unique blend of high-quality care, patient-oriented logistics, and targeted dental marketing. Digital marketing is particularly important today, as 96% of Canadians are on Facebook and a further 55% use YouTube. However, deciding which channels to market on can be tricky. … Read more
Consider using the following educational article at your practice to help inform patients about getting veneers. The cosmetic dental industry has evolved to offer solutions to almost every problem related to oral hygiene, tooth troubles, and smile aesthetics. And yet, most people may be unaware of the most advanced solution in smile correction today. Dental … Read more
What is dental marketing? There are many ways to answer that question. In fact, it could be a topic of a book or even an entire series. Yet, it can be summarized in a very simple statement. Dental marketing is the art of getting people to find you and then getting them to choose you. … Read more
THE WHY: The Owner’s Story Dr. Johnson Ozgur is extremely proud of his stunning new office, Toronto Smile Design Yorkville Dental. After graduating from dental school in 2008, he enjoyed ten years of clinical practise as a principal dentist running his clinic in Turkey. In 2011, he began his Digital Smile Design (DSD) journey by … Read more
Look around and you’ll see a lively debate about “the best way to deal with sleep apnea.” I’ve been thinking a lot lately about the harm that can befall a patient navigating a strange, fractured, and increasingly siloed healthcare environment. I’ve noticed that the term “sleep apnea” means different things to different people. Let’s tour … Read more
This pandemic assault on us all has turned our world as we’ve known it into a new reality. The anxiety levels can be felt, seen, and measured. The current economic climate further amplifies this undercurrent of constant assault: climbing interest rates, increased inflation, the cost of housing, and wars. In this time of enormous change, … Read more
