Henry Schein, Inc. announced today during the Yankee Dental Congress that it has entered into a North American Marketing Partnership with GuardLab®, a NY-based sports technology company that uses 3D digital scanning and 3D printing technologies to provide custom mouthguards for athletes. GuardLab and Henry Schein—the world’s largest provider of health care products and services … Read more
When it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is ‘What am I paying for?’ and ‘Does this drive more traffic to my site and ultimately my practice than other marketing strategies?’ We’re here to break it down the most … Read more
In the age of digital disruption, the rules of success in dental marketing have been re-written. Growing local competition has led to a situation where providing outstanding dental care alone is no longer a guarantee to enjoying an outstanding business. With easy accessibility to digital marketing tools, it is the best marketers and not necessarily … Read more
Dr. Bruce Pynn and Bob Houghton were invited to speak at an international meeting, Anglo American Dental Conference: Social and Medical Influences on Dentistry, on behalf of the Lindsay Society for the History of Dentistry (UK) and the American Academy for the History of Dentistry (USA). The meeting was held at the British Dental Association in … Read more
The demand for dental treatments is rising with an increasingly aging population, but the competition is also growing at a similar pace. In an Internet and mobile centric world, marketing has become affordable, accessible and more effective for an average dental practitioner. Those who are able to capitalize on the strengths of online dental marketing … Read more
Less than a year ago, a cloud was something that was either a harbinger of a Georgia Okeefe retrospective or a potentially ruined golf game, which frankly, already ruins a good walk in the woods and pollutes the aquifiers with the chemicals used to keep fairways and greens green (it’s green they say on the … Read more
Posted this a while back…. /2011/12/dentists-turn-to-marketing-after-getting-brush-off-from-patients.html Mississauga Dentist Increases Oral Cancer Awareness Dr. Brian Kaplansky, dentist in Mississauga, offers early oral cancer detection with new technology. http://www.healthcareglobal.com/press_releases/mississauga-dentist-increases-oral-cancer-awareness Less than 30 years ago, the RCDSO would come after you in Ontario for marketing…..in the words of the John Mayer – we keep waiting for the world … Read more
From the Los Angeles Times – you just know the Kardashians are all over this like a fat kid on a smartee – Kris Jenner is smelling reality TV show with Kim, Kourtney and the other clones dressed up in Playboy bunny assisting uniforms…with cute little Gucci tool belts…. T Image via Wikipedia he economic … Read more
From Modern Dental Practice Marketing Are you puzzled by blogging and branding? Wondering how marketing evolved from Yellow Pages ads to search engine optimization? You aren’t the only one. The marketing world has changed dramatically in the past decade! But there’s hope. You can get on the modern marketing bandwagon and bring in new patients. … Read more
Forget websites, forget social media/networking…….BE CLEVER, BE UNIQUE http://www.youtube.com/user/samsungmobileusa Watch this YOU TUBE clip and then ask yourself; if I change the product to say SMILES….line of folks waiting to get into a “dental office” – one incredibly cool guy and gal walking down the street smiling and laughing – outside the line, close up … Read more
From the Land of OZ IT WAS once the essential beauty feature for celebrities obsessed with appearance. But that dazzling white smile has moved beyond the Hollywood hills and into the Australian suburbs. Read more: and before you read below Read more: However,this is a more personal entry,one of concern. I was driving to Tim’s … Read more
If you’re reading this, you’ve been blogged Social media has changed the landscape in health care. Social media is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social media gives a voice to patients and consumers and it allows the conversation to get … Read more
Yup in addition to the traditional four year dental degree with the inclusion of a one year residency, the DeVry University Doctor of Dental Surgery is now offering post graduate degree extensions for dentists in Business and Management, Engineering and Information Sciences, Media Arts and Technology and Network and Communications Management. Not only can you … Read more
By Bridget Conway from Dental Tribune International I bet when you first glanced at the title of this article, you might think… “Hygiene, relationship marketing? Help me connect the dots.” Especially in our profession, developing a relationship — a rapport — is critical to our success and our patients. Think about the definition below and … Read more
Billboard, bus or radio marketing – I think not. VIDEO ON THE INTERNET – that’s the ticket. http://vimeo.com/28786200 Related articles Electronic dental lab prescriptions report available for comment (blogohj.oralhealthjournal.com) FBI forensic course to convene in California (blogohj.oralhealthjournal.com) Dr. Bicuspid – Leaders in Dentistry: A conversation with Dr. Joel Weaver (blogohj.oralhealthjournal.com) Growing Mature Dental Practices with … Read more
Most dental companies have woken up to the power of social media/networking. They understand that viral marketing is as effective perhaps more so than real time events. Neither contraindicates the other, but together they offer a synergy the dental industry has never seen before. Would that most could see the value of social networking, discussion … Read more
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So you want to name your dental practice with something other than the word SMILE??? A quick story: a business partner and I decided to create a private medical business to help private fee physicians and patients better connect, and to deliver basic private medical practice administrative services. We wanted to use a business name … Read more
2011-12-12 14:47:00
Random sampling of Canadian dentists and their 15 minutes of fame.