SmileDirectClub Files for Bankruptcy, Shuts Down

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SmileDirectClub, the direct-to-consumer clear dental aligners company, filed for bankruptcy in September and has now officially been shut down. With the company no longer providing treatment, many customers are left confused and angry. Current customer orders have been cancelled and customer care support has also ended. New Castle News reports, the “company apologized and urged … Read more

Competing with TikTok Dental Advice: Educating Gen Z Before the Damage is Done

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Up-and-coming social media platform TikTok has well over 1.29 billion active users who post and view short clips on a plethora of different topics, including dental and oral hygiene. Unfortunately, as trendy and popular as these videos are among Gen-Zers, they are all too often based on a poor understanding of dental science. This means … Read more

Dangerous Oral Health TikTok Trends

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TikTok is one of the most popular social media platforms of our time, with over half a billion active monthly users worldwide. Many people turn to this social network to stay up to date on the latest trends, tips, and, above all, to be entertained. It has also been identified as a source for personal … Read more

Parents and Kids Warned Against Viral “Dental Hacks” on TikTok

The rise of the social media platform TikTok during the past year has led to an increase in do-it-yourself (DIY) dentistry that many professionals in the oral health community, including Amber Bonnaig, DDS, of DentaQuest, are warning against due to the harmful impacts it can have on one’s mouth. Most recently, a viral TikTok video instructed viewers … Read more

Heading Off the Orthodontics DIYers

Heading Off the Orthodontics DIYers

There will always be people who will try to go the do-it-yourself (DIY) route, even when it comes to their teeth. And there’s no shortage of companies willing to take advantage of that fact. But, when it comes to the health of our patients, it’s our job to educate, explain, and do all we can … Read more

Online Trends That Are Damaging to Oral Health

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Trends are a familiar part of life and most are typically harmless. However, with the rise of social media apps such as TikTok and Twitter, there has also been a concerning rise in dangerous behaviors. While some trends are a fun way to express yourself and connect with other people, they can also lead to … Read more

One in Four Britons Say They Resorted to DIY Dentistry During Lockdown

Nearly one in four Britons have resorted to DIY dentistry during the coronavirus lockdown, new figures reveal. A study of 2,000 adults by the Oral Health Foundation in partnership with Colgate found that 24 per cent of adults had tried to fix their teeth problems at home while 55 per cent of had admitted to neglecting their … Read more

TikTok and Dentists Battle Over $15 DIY Prosthetic Teeth Hack: ‘Dental Work Shouldn’t be a Luxury’

A TikTok trend suggesting that prosthetic teeth can be made out of InstaMorph beads has gone viral — and dentists are not happy. User Gypsy Lou posted a series of videos explaining how she figured out a cheaper version of partial dentures. The TikToker ordered a pack of InstaMorph beads — plastic beads that can … Read more

Warning Over ‘Dangerous’ DIY Beauty Trends on TikTok Including Teeth Whitening

DIY beauty trends popular on TikTok could be dangerous and harmful, healthcare groups have warned. Examples include applying bleach to whiten teeth, removing moles at home, and using eyelash glue to make lips appear larger, BBC News has discovered. When these videos went viral, they encouraged others to copy the so-called “beauty hacks”, which could … Read more

SmileDirectClub’s Top Dentist Risks Losing License in California Crackdown

The top dentist and public face of SmileDirectClub is at risk of losing his California license following a two-year state dental board investigation, records reviewed by Reuters show. The California disciplinary process underway against dentist Jeffrey A. Sulitzer, SmileDirectClub’s chief clinical officer, is the latest threat facing the high-flying tele-dentistry firm, which promises to straighten … Read more

Dentists and Lawmakers Call for More Regulation of DIY Orthodontics

Anyone who has looked into straightening their teeth can tell you just how expensive the procedures are. That’s why hundreds of thousands of patients have turned to “do-it-yourself” straighteners. The billion-dollar “direct to consumer” dental industry has online-based companies popping up here in Massachusetts, with SmileDirectClub leading the pack. Boston 25 Investigates found members of … Read more

Dentists Issue Warning Over Cheap DIY Orthodontic Kits That Can Damage Teeth

Dentists are warning Brits could damage their teeth by snapping up cut-price braces online. Cheap orthodontics kits being sold on the internet come with videos that show how to fit and use the braces yourself. Getting your teeth straightened at a traditional dentist usually costs between £2,500 and £5,000. But one firm, SmileDirectClub, claims it … Read more

Meet the Startups Disrupting the Dental Industry

For decades the experience of caring for your teeth looked something like this: Visit the dentist every six or nine months. Take home a new toothbrush from the hygienist. Use it to brush at least twice daily. Repeat. If you or your child needed teeth straightened, you got a referral to an orthodontist, hoped your insurance and savings could cover … Read more

Do-It-At-Home Orthodontic Services Hit Ottawa, Spark Questions From Dentists

An American company offering a do-it-at-home teeth straightening service is moving into Ontario. SmileDirectClub, a primarily Internet-based company that was founded four years ago in the United States with a pretty solid pedigree of investors, offers at-home teeth-straightening services. The company’s Ottawa office, which it playfully calls the SmileShop, will open on Metcalfe Street on … Read more