What led you to become a dentist? From a young age, I had a wide variety of interests. A family member served as one of my main mentors and opened my eyes to a career in dentistry. The profession appealed to me due to its unique combination of science, art, and business, while also allowing … Read more
I recently had the opportunity to share my perspectives on empowering your practice by thinking like a CEO when I spoke at the annual meeting of the Academy of Private Dental Practice conference in Fort Lauderdale. It was a great group of dentists and I would encourage you to check them out. During one of … Read more
Dentistry, despite being a critical aspect of healthcare, has historically lagged other industries in adopting the latest technologies. While areas like information technology, manufacturing, and even other medical specialties have been quick to embrace advancements like artificial intelligence, digital record keeping and management systems, and big data analytics, dentistry has been relatively conservative. This slower … Read more
THE WHY: Background Story Calgary, Alberta, is home to the recently opened Chinook Dental Group, a practice that combines three dental specialties under one roof. They provide comprehensive dental care to patients needing endodontic, periodontic, and prosthodontic advanced dental and referral-based services. Dr. Javier Cabrales leads the practice and is an entrepreneurial enthusiast and skilled periodontist. … Read more
“Do Kids Ruin Everything?” That was the topic of a discussion on a morning radio station, which I was listening to while my son, Ajay, was driving me to work so he could use my car. The hosts talked about how their careers were derailed and their lifestyles changed because of their kids. After he … Read more
When you run a dental practice, the safety of your patients and employees must be your top concern. Your patients should leave your office feeling better than when they went in, and your staff needs to know that their well-being is your priority. You need to create a culture of safety where everyone feels comfortable … Read more
Communicate specific certifications, licensing, and experience with the particular product that you offer. Some consumers may be new to these treatments at the dentist’s office. Clearly communicating your expertise resolves market confusion. Promote complementary knowledge and skills that are distinctive to dentistry.
Nurture savvy technological investments Technology is an undeniable force in our day-to-day lives and within dentistry – so much so that the Canadian Dental Association issued a policy statement to guide how we adopt new and existing technologies into our practices. Partly, the statement encouraged: The above points are foundational for selecting specific technology improvements or completely … Read more
Are you ready to unlock the untapped potential of social media for your dental business? Traditional advertising methods may not always yield the desired results or provide a satisfactory return on investment. However, there’s a smarter, more cost-effective approach waiting to be explored. Just consider the remarkable success of cosmetic dentistry before-and-after showcases, captivating audiences … Read more
One of the hardest aspects of being the CEO of your practice is holding your team accountable when their performance is not measuring up. Let’s face it, most dentists try to be people pleasers. They want their patients to be happy. They want their team to be happy. Conversations about poor performance can be hard. … Read more
While it may not be accurate to say that cybercriminals specifically “love” dental practices, it is true that dental practices, like many other businesses in the healthcare sector, can be attractive targets for cybercriminals. It’s also inaccurate to say that all dental practice owners do not believe in cybersecurity, as opinions and beliefs can vary … Read more
Are you in or out? It has been a “rocky road” between the federal government and the dental profession since 2022. With the media announcements, lack of collaboration and consultancy with dentists, and the unknowns and mystery of what the NDP free dental insurance program really meant??? The 2022 public announcement and the 2023 application … Read more
At some point, dental professionals question why they do what they do and wonder if the grass is greener on the other side. Higher interest rates, shortage of staff, more competition and daily stress take their toll. Dentists sometimes need a compass. The guide below may help dentists when they get to the fork in … Read more
THE WHY: Background Story This month marks a jubilant celebration for Kids Corner, a vibrant pediatric medical and dental clinic in the heart of Oakville, Ontario. At the helm of this thriving practice stand two remarkable pediatric dentists, Dr. Laura Vertullo and Dr. Yili Wang. Their journey began as student acquaintances at the University of Toronto, … Read more
Updated March 1, 2024: Health Canada’s Safety Code 30 (Radiation Protection in Dentistry – Recommended Safety Procedures for the Use of Dental X-Ray Equipment – Safety Code 30 (2022)) now states that lead aprons are not required during routine dental x-rays, with the exception of CBCT procedures. We should stop using lead aprons. That’s what the American … Read more
Introduction: In today’s healthcare industry, patients have access to a wide range of medical practitioners and facilities to choose from. This abundance of options brings up a pertinent question: Is it necessary for a doctor to possess commendable sales skills in order to run a successful practice? The current healthcare landscape presents both challenges and … Read more
While a lot of people see hygiene as a top priority, for others, the method of achieving it needs to be convenient enough to actually stick to a hygiene routine. Most of the time, this is in regard to the actual handling of the material and the container in which the said chemical arrives. Now, … Read more
Algorithms reward visual-rich content, ranking them higher in search terms like “best smile makeover in [insert city here].” A visual-rich website and online presence accounts for videos, photos, and graphics. Not all content is created equal.
On this blog, we often discuss the importance of consistently dynamic content. That is varied content that incorporates the diverse forms of media available to modern marketers and savvy dentists. Often, we speak in terms of high-impact yet authentic photos, images, graphics, and video. However, audio is an area that is worth exploring and merits … Read more
Building momentum within your team is one of the greatest challenges you will face as a dental CEO. You will not achieve the success you want in your practice if you think you can do it on your own. Having that team behind you is vital and you want that team to be enthusiastic about … Read more