Do not panic. Reach, traffic, engagement, converation rates, and other indicators of social presence health can evolve due to many factors. See the silver linings. There are opportunities to market to specific changes in the market or economy. All social presences benefit from the occasional “check-up” or “touch-up.” Diversify content. Diversify platforms. Always be looking … Read more
The “How’s,” “What’s,” and “Why’s” of Successful Dialogue Successful social media efforts are a sum of many parts and are themselves a vital part of an overall strategic marketing and communications program. As such, tracking key performance indicators related to “reach” alone is not sufficient. The number of visitors to your channels who consume content … Read more
Really getting the business side of your practice operating effectively does take time. You need time to plan, strategize, and execute the decisions that will drive your business forward. Unfortunately, most dentists I speak with constantly tell me time is the one commodity they never can find enough of. I get that! As a practice … Read more
A dentist sells their dental practice for (hopefully big) money. A significant chapter of their life has ended, and another one has just begun. But now what? In this article, we look at what dentists may want to do if they did an ASSET sale – meaning their dentistry professional corporation (“corporation”) sold the dental-specific … Read more
When government budgets are announced, they generally try to answer two questions: 1) How do we raise taxes? 2) Who will pay for these taxes? The “Who” part is easy: It’s the rich and wealthy or those perceived as rich and wealthy (e.g. dentists.) The answer to the “How” is less certain. In 2016, they … Read more
In many dental offices, particularly smaller practices, the role of human resources might be overlooked due to a focus on clinical duties and a lack of familiarity with the strategic benefits of HR management. However, with increasing regulatory demands and the complexities of staff recruitment and retention, the need for dedicated HR expertise is becoming … Read more
THE WHY: Background Story Dr. Greg Dugas, the visionary behind “iSmile Orthodontists,” completed his specialty training in 2009 at the University of Toronto after five years of enjoying clinical practice as a general dentist. Fate would have it that just prior to graduation, a local equipment sales representative made him aware of an opportunity to purchase … Read more
For every practitioner, there comes a time when they realize it is time to let go of the reins. For me, it was after 48 years of “riding the horse” of a successful, private, fee-for-service general practice. I had an associate I thought would buy the practice. My lease was coming due when I thought … Read more
Although dental care typically aims to keep teeth and gums healthy, current research continues to show a deep connection between oral health and overall wellness. This link is significant, indicating that oral health issues can often hint at systemic problems such as cardiovascular disease, respiratory infections, and more. The dental professionals at McLean Dentistry found it is … Read more
Content is often discussed as being the most critical part of any marketing strategy, but if your online presence is scaring away potential patients or if you just aren’t bringing in enough new business, then there might be another piece of the puzzle that’s missing – analytics. Data analytics is what enables you to create … Read more
Teledentistry services were valued as a $1.2 billion (USD) industry in 2021. They are expected to grow annually by 16% from 2022 to 2030.
Research featured in Nature Aging recently noted how Artificial Intelligence was used to sift through a clinical database of more than five million patients to predict their risk of developing Alzheimer’s based on “co-occurring conditions.” It was found that they were able to predict the disease with 72% accuracy and up to seven years prior to their diagnoses. They did so by pinpointing … Read more
Perhaps I am a bit of a contrarian, but when it comes to leadership today, I feel like I go against the grain – just a little! To me, leadership is not about things like empathy, empowerment or emotional intelligence (the Three “E’s”). Instead, leadership is about performance. The role of a leader is to … Read more
Latest guidelines, considerations, and applications for AI-powered dentistry Since 2021, there has been a surge of information related to artificial intelligence and dental applications, both driven by and further spurring interest in these most intelligent of “machines.” And, while AI and machine learning have been popularized in the entertainment media as sci-fi scary (“the robots … Read more
Embarking on the journey to buy your first home as a dentist in Canada is an exciting milestone. This article aims to cover crucial aspects like down payment requirements and leveraging unique income programs tailored for dentists. Down Payment Requirements The minimum down payment varies based on the home’s purchase price. For homes priced: For … Read more
Are you seeking ways to attract more new patients to your clinic? Do you wish to enhance your practice’s profitability and boost revenue streams? Are you exhausted from the constant demand for full-time engagement in office affairs, yearning for the flexibility to manage your practice remotely without compromising financial stability? If these questions resonate with … Read more
THE WHY: Background Story Nestled in Calgary, Alberta, Juniper Dental thrives under the leadership of Dr. Chris Cantlon and his wife, Amanda. Chris, the principal dentist, and Amanda, a skilled hygienist, balance their professional roles with raising three young children under 7 years old. Their journey began during school at Western Ontario followed by an eventual … Read more
In recent years, the environmental impact of various industries has come under scrutiny, and dentistry has been no exception to this trend. Overall, the need to remain sanitary for each patient stands as the primary contributor to this environmental burden, followed by common practices such as patients traveling to dental offices, the extensive use of … Read more
Top-rated organizations respond in around one day – there is a direct relationship between response time and overall consumer ratings.
In the Canadian Digital Health Survey released by Canada’s largest market research firm, Leger, nearly 12,500 citizens were asked about their experience with and needs for health care information and services in the “digital space.” These respondents were surveyed on everything from the availability of health information to virtual care services. Among the key findings: As a dentist, … Read more