Office space: Evolve OMS

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The why: Background story In July 2024, the Waterdown Ontario community welcomed “Evolve OMS,” a beautiful cutting-edge oral and maxillofacial surgery clinic. The proud owner, Dr. Anthony Staibano, is an Oral & Maxillofacial Surgeon with 2nd generation family roots in dentistry. Growing up, he often spent evenings in his father’s practice, observing, learning, and seeking out … Read more

Is sucking spit a great career choice?

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Staff shortages seems to be a universal problem for dentists. Initially we blamed the pandemic. However, time has passed, and we need to look to ourselves for a solution because maybe we are at fault. Far too often I have heard from chairside assistants that they feel undervalued, and it seems their job purely involves … Read more

Enhancing your dental brand through innovation and sustainability

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In today’s competitive dental landscape, standing out requires more than just excellent clinical skills. A strong brand that resonates with patients is essential for long-term success. Dentists and practice owners must adopt innovative strategies to build a compelling brand that keeps pace with evolving consumer expectations. There are numerous ways dental offices can enhance their … Read more

How are you promoting your dental team online?

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Dental technologies represent a big industry. Grand View Research projects this $11.2 billion market will grow 6.3% annually, worldwide between 2024 and 20301. The global research and consulting firm credits keen expansion to a growing need for services, driven by an aging population, as well as evolving medical tourism and the launch of myriad government … Read more

As a Dental CEO, do you ever wonder “what will my epitaph say?”

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One of the greatest assessments we use to measure “a life well lived” comes from the question “what would people want to say on your epitaph?” Would they say you were kind to others? That you were respectful and generous with your time? That you displayed empathy to others? Would they say you truly lived … Read more

Negotiation in dentistry to provide the best patient care

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  Managing a successful dental office is complex and unique in the healthcare industry. It requires synergy between excellence in clinical practice and business acumen, which includes strategic marketing, patient-centered care, and efficient operations. Negotiation plays a role in various aspects of dental practice and a critical skill for success. Any interaction with suppliers, employees, or … Read more

Office space: Ausca Dental

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The why: Background story Dr. Denysse Zoon and Dr. Braden Zoon are enjoying an adventurous and exciting journey at their newly opened practice: Ausca Dental. The married couple originally met in 2016 during dental school in Australia. The location of the university exposed them to complex cases from patients living in the remote outback. This enabled … Read more

Don’t give up, give back

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The dental grind. We’ve all experienced it. The routine of racing against the clock, procedures not going well, anxious patients, not having time for lunch, staying late to write notes, aching backs, managing the practice, and then repeating it all the next day. We love dentistry, and we hate dentistry. Time to give up? No, … Read more

Enhancing efficiency and employee wellness for a thriving workplace

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A friendly environment is ideal for patients and dentists alike, but it needn’t take much effort to cultivate such an atmosphere. Rather, simple measures that enhance efficiency and employee wellness affect how your office runs and patient outcomes. There are various ways to approach this. Some are based on practical streamlining, while others attend to … Read more

The case for personalized content

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Do not bombard your patients with content that may be irrelevant to them. Get a competitive edge by “segmenting” your community. See the unique people within the collective patient base. Make the most of your marketing efforts. Foster a healthy culture.

Marketing to the Full “Lifecycle” of Your Patient Engagement

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From first impression to lasting follow-through In the past, we have discussed the importance of making a great first impression – and how to accomplish this. But what about follow-through? To be truly relational and to promote the healthiest interactions with patients means that you do not simply provide the care and then let any … Read more

The CEO Challenge: Balancing Emotional Intelligence and Critical Thinking

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As a Dental CEO, decision-making is one of your primary responsibilities. No matter how collaborative a work environment you create (and you should create a collaborative work environment!), as the CEO, you are the ultimate decision-maker. Personally, I believe that great decisions are most likely to come from a CEO who understands the balance between … Read more

The Future of Dentistry and AI Integration

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Ask any expert and you’ll learn that the field of dental marketing is experiencing a substantial transformation due to advancements in artificial intelligence (AI). The integration of AI is proving to be a game-changer for dental practices, offering benefits that alleviate some of the heavy lifting from day-to-day tasks. Some AI applications include enhancing patient … Read more

How You Respond to Negative and Positive Reviews Matters

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Online reviews can instill trust or alienate potential patients. They are the reality of today’s business. It does not matter if the company is built on the drive-thru model or on the delivery of exceptional dental care. What the healthcare consumer says about your practice online matters.  Made in CA reports that:  The power of consumer-to-consumer … Read more

Office Space: M City Dental

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THE WHY: Background Story M City Dental has emerged as a newly opened dental healthcare gem in Mississauga, Ontario. Dr. Mahmoud Manzoor’s practice stands as a testament to a dream realized through years of dedication and commitment. From an early age, Dr. Manzoor felt his destiny lay in a journey toward dentistry. A teenage visit to … Read more

First Time Buyers – Are You Ready?

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Buying a practice is a major decision, but when you pull the trigger on buying an existing practice, you get the opportunity to become an entrepreneur without starting an office completely from scratch. In today’s economy, I find myself encouraging first-time practice owners to purchase a practice rather than starting one up particularly if they … Read more