The why: Background story In July 2024, the Waterdown Ontario community welcomed “Evolve OMS,” a beautiful cutting-edge oral and maxillofacial surgery clinic. The proud owner, Dr. Anthony Staibano, is an Oral & Maxillofacial Surgeon with 2nd generation family roots in dentistry. Growing up, he often spent evenings in his father’s practice, observing, learning, and seeking out … Read more
Staff shortages seems to be a universal problem for dentists. Initially we blamed the pandemic. However, time has passed, and we need to look to ourselves for a solution because maybe we are at fault. Far too often I have heard from chairside assistants that they feel undervalued, and it seems their job purely involves … Read more
In today’s competitive dental landscape, standing out requires more than just excellent clinical skills. A strong brand that resonates with patients is essential for long-term success. Dentists and practice owners must adopt innovative strategies to build a compelling brand that keeps pace with evolving consumer expectations. There are numerous ways dental offices can enhance their … Read more
Research does not lend itself well to marketing content that gets results. Announcements on the “latest” tend to be technical, jargon-laden, even misleading.
Dental technologies represent a big industry. Grand View Research projects this $11.2 billion market will grow 6.3% annually, worldwide between 2024 and 20301. The global research and consulting firm credits keen expansion to a growing need for services, driven by an aging population, as well as evolving medical tourism and the launch of myriad government … Read more
Google search is a moving target. The search engine giant makes thousands of improvements to its algorithm each year. These updates matter because they provide a framework for quality content that “shows up” in results. If your content does not align with these updates, you will not “be seen.” The difficulty here is that with … Read more
One of the greatest assessments we use to measure “a life well lived” comes from the question “what would people want to say on your epitaph?” Would they say you were kind to others? That you were respectful and generous with your time? That you displayed empathy to others? Would they say you truly lived … Read more
The dreaded Blue Screen and its aftershocks are well known by all of us. As one Alberta dental group (The “Dental Provider”) learned too late, there are other critical malfunctions that you and your systems administrator need to be aware of – in this case, an irretrievable disappearance of the patient database. On the positive … Read more
Managing a successful dental office is complex and unique in the healthcare industry. It requires synergy between excellence in clinical practice and business acumen, which includes strategic marketing, patient-centered care, and efficient operations. Negotiation plays a role in various aspects of dental practice and a critical skill for success. Any interaction with suppliers, employees, or … Read more
The why: Background story Dr. Denysse Zoon and Dr. Braden Zoon are enjoying an adventurous and exciting journey at their newly opened practice: Ausca Dental. The married couple originally met in 2016 during dental school in Australia. The location of the university exposed them to complex cases from patients living in the remote outback. This enabled … Read more
The dental grind. We’ve all experienced it. The routine of racing against the clock, procedures not going well, anxious patients, not having time for lunch, staying late to write notes, aching backs, managing the practice, and then repeating it all the next day. We love dentistry, and we hate dentistry. Time to give up? No, … Read more
A friendly environment is ideal for patients and dentists alike, but it needn’t take much effort to cultivate such an atmosphere. Rather, simple measures that enhance efficiency and employee wellness affect how your office runs and patient outcomes. There are various ways to approach this. Some are based on practical streamlining, while others attend to … Read more
Do not bombard your patients with content that may be irrelevant to them. Get a competitive edge by “segmenting” your community. See the unique people within the collective patient base. Make the most of your marketing efforts. Foster a healthy culture.
From first impression to lasting follow-through In the past, we have discussed the importance of making a great first impression – and how to accomplish this. But what about follow-through? To be truly relational and to promote the healthiest interactions with patients means that you do not simply provide the care and then let any … Read more
As a Dental CEO, decision-making is one of your primary responsibilities. No matter how collaborative a work environment you create (and you should create a collaborative work environment!), as the CEO, you are the ultimate decision-maker. Personally, I believe that great decisions are most likely to come from a CEO who understands the balance between … Read more
Ask any expert and you’ll learn that the field of dental marketing is experiencing a substantial transformation due to advancements in artificial intelligence (AI). The integration of AI is proving to be a game-changer for dental practices, offering benefits that alleviate some of the heavy lifting from day-to-day tasks. Some AI applications include enhancing patient … Read more
Online reviews can instill trust or alienate potential patients. They are the reality of today’s business. It does not matter if the company is built on the drive-thru model or on the delivery of exceptional dental care. What the healthcare consumer says about your practice online matters. Made in CA reports that: The power of consumer-to-consumer … Read more
I work as a university business professor and executive educator. Part of my job is to help others view organizational life from a broad range of perspectives. My classes focus on how an analysis of an organizational issue must be broad, insightful, and focused on helping. My participants and students work on developing the skills to … Read more
THE WHY: Background Story M City Dental has emerged as a newly opened dental healthcare gem in Mississauga, Ontario. Dr. Mahmoud Manzoor’s practice stands as a testament to a dream realized through years of dedication and commitment. From an early age, Dr. Manzoor felt his destiny lay in a journey toward dentistry. A teenage visit to … Read more
Buying a practice is a major decision, but when you pull the trigger on buying an existing practice, you get the opportunity to become an entrepreneur without starting an office completely from scratch. In today’s economy, I find myself encouraging first-time practice owners to purchase a practice rather than starting one up particularly if they … Read more