Dental lawyer Michael Carash interviews retired dentist James Vassallo on the most challenging aspects of selling his practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Communicate specific certifications, licensing, and experience with the particular product that you offer. Some consumers may be new to these treatments at the dentist’s office. Clearly communicating your expertise resolves market confusion. Promote complementary knowledge and skills that are distinctive to dentistry.
Dentists are finding the most effective way to attract new patients to their office is by using search engines. Search engine marketing is a digital marketing strategy used to increase the visibility of a website across search engine results pages, such as Google. There are paid and organic ways to use search engine marketing for … Read more
Nurture savvy technological investments Technology is an undeniable force in our day-to-day lives and within dentistry – so much so that the Canadian Dental Association issued a policy statement to guide how we adopt new and existing technologies into our practices. Partly, the statement encouraged: The above points are foundational for selecting specific technology improvements or completely … Read more
Are you ready to unlock the untapped potential of social media for your dental business? Traditional advertising methods may not always yield the desired results or provide a satisfactory return on investment. However, there’s a smarter, more cost-effective approach waiting to be explored. Just consider the remarkable success of cosmetic dentistry before-and-after showcases, captivating audiences … Read more
Michael Carabash, dental lawyer, discusses what new dentists should look for in a lease agreement when building their practice! Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Congratulations on choosing dentistry. It is an exciting time for the industry with the explosion of technology designed to aid diagnostics, treatment planning, case acceptance, and more. Although there’s abundant technology to advance your practice, it’s also important to recognize that with connectivity comes risk, especially when dealing with sensitive personal health information (PHI). While … Read more
One of the hardest aspects of being the CEO of your practice is holding your team accountable when their performance is not measuring up. Let’s face it, most dentists try to be people pleasers. They want their patients to be happy. They want their team to be happy. Conversations about poor performance can be hard. … Read more
While it may not be accurate to say that cybercriminals specifically “love” dental practices, it is true that dental practices, like many other businesses in the healthcare sector, can be attractive targets for cybercriminals. It’s also inaccurate to say that all dental practice owners do not believe in cybersecurity, as opinions and beliefs can vary … Read more
Are you in or out? It has been a “rocky road” between the federal government and the dental profession since 2022. With the media announcements, lack of collaboration and consultancy with dentists, and the unknowns and mystery of what the NDP free dental insurance program really meant??? The 2022 public announcement and the 2023 application … Read more
At some point, dental professionals question why they do what they do and wonder if the grass is greener on the other side. Higher interest rates, shortage of staff, more competition and daily stress take their toll. Dentists sometimes need a compass. The guide below may help dentists when they get to the fork in … Read more
THE WHY: Background Story This month marks a jubilant celebration for Kids Corner, a vibrant pediatric medical and dental clinic in the heart of Oakville, Ontario. At the helm of this thriving practice stand two remarkable pediatric dentists, Dr. Laura Vertullo and Dr. Yili Wang. Their journey began as student acquaintances at the University of Toronto, … Read more
Updated March 1, 2024: Health Canada’s Safety Code 30 (Radiation Protection in Dentistry – Recommended Safety Procedures for the Use of Dental X-Ray Equipment – Safety Code 30 (2022)) now states that lead aprons are not required during routine dental x-rays, with the exception of CBCT procedures. We should stop using lead aprons. That’s what the American … Read more
Introduction: In today’s healthcare industry, patients have access to a wide range of medical practitioners and facilities to choose from. This abundance of options brings up a pertinent question: Is it necessary for a doctor to possess commendable sales skills in order to run a successful practice? The current healthcare landscape presents both challenges and … Read more
Algorithms reward visual-rich content, ranking them higher in search terms like “best smile makeover in [insert city here].” A visual-rich website and online presence accounts for videos, photos, and graphics. Not all content is created equal.
On this blog, we often discuss the importance of consistently dynamic content. That is varied content that incorporates the diverse forms of media available to modern marketers and savvy dentists. Often, we speak in terms of high-impact yet authentic photos, images, graphics, and video. However, audio is an area that is worth exploring and merits … Read more
From daunting administrative and business tasks to dealing with difficult patients and staff, there are many reasons why most dentists agree their career leaves them feeling burned out from time to time. If you can relate to this, then these tips are for you. Start delegating tasks: To do this, you need to know yourself … Read more
Dr. James Vassallo and Michael Carabash discuss the three major things to consider before you begin the process of selling your practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Building momentum within your team is one of the greatest challenges you will face as a dental CEO. You will not achieve the success you want in your practice if you think you can do it on your own. Having that team behind you is vital and you want that team to be enthusiastic about … Read more
It is no surprise that more of our peers are rolling out neuromodulators and soft tissue fillers to their patients.1 Maybe you have long considered adding these treatments to your vast menu of evolving services. You just have not made the plunge yet. Or, perhaps you are embarking on this new opportunity to attract patients and … Read more