Best practices from the industry that knows hospitality best Before we know it, spring break will be in the rearview mirror, and we will be starting down the peak travel season. There is no time like the present to “borrow” from what our busy friends in hospitality have down to a science: the “guest experience.” … Read more
THE WHY: The Owner’s Story Tasios Orthodontics has two locations that Dr. Bruce Tasios has opened. Both places were constructed in less than 1 year and simultaneously opened their doors in 2022. His professional journey began before university when Bruce felt inspired to follow in his father’s footsteps as a practising dentist. He was excited … Read more
Analytics is the foundation of every dental digital marketing strategy. Harnessing data-driven insights can help you make informed decisions leading to the growth of your dental practice. Google Analytics 4 is the latest version of Google Analytics built to replace Universal Analytics (UA) after July 1, 2023. Essentially, it’s meant to alleviate the privacy concerns … Read more
Newcom Media Inc · Episode 6 – Prepare Your Estate Before It's Too Late Read the audio transcript below: Dr. Luisa Schuldt (LS): Hello everyone! Welcome to the latest edition of Brush Up, presented by Oral Health Group: The Dental Podcast where we speak with industry experts to discuss a variety of topics such as … Read more
Henry Doyle shares how dentists can manage the rising interest rates and inflation, and how Heaps and Doyle can help!
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Take your marketing efforts out of the shadows this summer. Spreading the word and extolling the virtues of your practice should not take a holiday, even during the dog days of summer. There are numerous opportunities to shine a light on and take a big bite out of some of the biggest barriers to drawing … Read more
THE WHY: The Owner’s Story Go Orthodontics is a long-standing orthodontic practice that has served the downtown Montreal community and surrounding areas for nearly 40 years. This well-established family-owned practice is the pride of Dr. Rosalinda Go and Dr. Nicholas Go Thorpe, who also happen to be a mother-son principal dentist team. While growing up, … Read more
This time comes for every dental practice owner – the time to sell your practice. Whether you are selling your practice to completely retire or to step away from owner responsibilities while still practising, there is much to consider when selling your business. The two most popular reasons our readers would consider selling their practice … Read more
Rachel Nelson, General Manager, discusses how Henry Schein One is continuing to provide solutions to meet the evolving needs of dentists.
Taylor Inglis, Senior Executive Vice President, shares how EP Care makes health and wellness more affordable and accessible for patients through in-house payment plans.
Henry Doyle, President and Founder, and Karly Edwards, Dental Coaching, share how Heaps and Doyle is leveraging SEO to help website traffic growth for dental offices.
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We saw some significant Google algorithm changes in 2022, but those were not the only noteworthy updates. The search giant also made notable changes in the Search Quality Raters Guidelines. So let’s peek at how it may impact your dental SEO (search engine optimization) strategy. What is the Search Quality Raters Guideline? As you know, … Read more
THE WHY: The Owner’s Story Atlas Orthodontics & Periodontics is a dual specialty clinic in Richmond Hill, Ontario. It is the brainchild of Dr. Jason Zimmerman and Dr. Fernanda Barona. As business partners, they are also a proud husband and wife team who initially met in 2014 during dental specialty orientation week at UBC. As … Read more
Newcom Media Inc · Episode 4 – Designing Efficiency & Comfort into Your Practice Subscribe: Read the audio transcript below: Dr. Luisa Schuldt (LS): Hello everyone. Welcome to another episode of Brush Up, presented by Oral Health Group, the dental podcast where we speak with industry experts to discuss a variety of topics such as … Read more
Are you ready to give your dental practice the boost that it deserves? In this fast-paced digital age, it’s no secret that online reviews can make or break a business, and dental practices are no exception. With just a single click of a button, potential patients can access a wealth of information about your practice. … Read more
In a digital age, having a strong online presence is a necessary tool for success for any dental office. But it’s not just about having a website; if you know the most effective digital marketing strategies, you can get the most out of your marketing budget. Here are some steps to take to increase your … Read more
Why Cost-Effective Digital Marketing is Essential for Success in Dentistry We all know the big brands like Coca-Cola and Amazon due to their popularity, but it is not just the international companies that need to pay attention to their online presence. In today’s digital age, all businesses should invest time in brand awareness and online … Read more
Dentistry is about more than shiny white smiles and fillings. Successful dental offices are a unique blend of high-quality care, patient-oriented logistics, and targeted dental marketing. Digital marketing is particularly important today, as 96% of Canadians are on Facebook and a further 55% use YouTube. However, deciding which channels to market on can be tricky. … Read more
