What is dental marketing? There are many ways to answer that question. In fact, it could be a topic of a book or even an entire series. Yet, it can be summarized in a very simple statement. Dental marketing is the art of getting people to find you and then getting them to choose you. … Read more
THE WHY: The Owner’s Story Dr. Johnson Ozgur is extremely proud of his stunning new office, Toronto Smile Design Yorkville Dental. After graduating from dental school in 2008, he enjoyed ten years of clinical practise as a principal dentist running his clinic in Turkey. In 2011, he began his Digital Smile Design (DSD) journey by … Read more
Dental work can often be costly for patients and dental clinic owners know it can be a fight to get new patients to attend their practice. An essential part of a dental marketing strategy is writing articles, either for the blog itself or for online platforms like social media. A huge percentage of people find … Read more
Newcom Media Inc · Episode 3 – Tax Planning Tips Subscribe: Read the audio transcript below: Dr. Luisa Schuldt (LS): Welcome to Brush Up, brought to you by Oral Health. I am your host for today, Dr. Luisa Schuldt. I am a periodontist and prosthodontist out of Font Hill, Ontario. Our guests today are David … Read more
SEO (search engine optimization) is the foundation of digital dental marketing. However, it is not just about how well your website ranks in general Google search results. It is also about how well your practice ranks on Google Maps. Why your dental practice needs to be on Google Maps It is no secret that Google, … Read more
Every year Dental Assistants Recognition Week (DARW) is celebrated in Canada and the United States during the first full week of March to celebrate a very important part of the dental team – dental assistants! “The ODAA is celebrating Dental Assistants Recognition Week with our members with contests, prizes, and a ‘Proud to be a … Read more
NAP is a marketing acronym, which means name, address, and phone number. The short answer is that NAP consistency is the accuracy and uniformity of your dental practice’s basic information. The long answer revolves around local SEO (search engine optimization), which is what it takes to put your dental practice on the map. The foundation … Read more
THE WHY: The Owner’s Story Oris Dental Clinics is in Richmond Hill, Ontario. It is the first location and the dreamchild of a planned expanding network of practices. The four doctors (Masoud Varshosaz, Behnam Bohluli, Ali Shakib, and Maziar Shahzad Dowlatshahi) are not only proud business partners but also highly experienced practicing clinicians with an … Read more
A Delhi family of modest meansleft familiarities and flew overseasto a country known for maple treessyrup, snow, and civility.Where hard work promised prosperityand the kids could have opportunities. But none than Fate could foreseehow cruel Canadian kids would beto the young daughter, who was constantlybullied because of her ethnicity;because she was behind academically;because of her … Read more
As a dentist, you’re probably aware of the impact the Income Tax Act has on your life, considering tax is likely your biggest expense. With the average Canadian dentist paying personal tax rates of 43%–50%, taxes drag on dentists’ ability to grow their wealth over time. Understanding how to reduce this drag is crucial in … Read more
Marketing your dental practice to younger audiences can open new avenues to expand your brand. With social media’s rising popularity, especially among the younger ages of 18 to 25, broadening your online reach can help people in this demographic find the dental care they need, which may turn into leads for your business. To emphasize … Read more
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of users, most of whom are highly active, it appears to be a marketing goldmine. In reality, it can be a valuable part of your dental marketing plan, but it may … Read more
THE WHY: The Owner’s Story Stringham Dentistry is a well-established dental practice that has been serving Edmonton, AB residents and its surrounding communities for over 40 years. This second-generation practice was originally opened by Dr. Stringham Senior who was also involved in the construction of the original building. He subsequently transitioned ownership of the practice … Read more
Newcom Media Inc · Episode 1 – Building Your Dream Team Subscribe: Read the audio transcript below: Dr. Luisa Schult (LS): Hello everybody. Welcome to Brush Up! I’m Dr. Luisa Schuldt, the host today. I’m also a dual specialist in Prosthodontics and Periodontics, based out of Font Hill, Ontario. As our guest today, we have … Read more
Oral Health is pleased to share the results of our annual Data Driven Dentistry survey! The purpose of the survey was to understand what dental practices are currently doing to thrive, grow and prosper, with a focus on themes of continuing education, the use of dental labs, transition planning and staffing. We will share the … Read more
As a successful dental practice that wants to leave its mark in the industry, I am sure you want to attract the right kind of patients. If your marketing strategies are unsuccessful, even if you attract patients to your practice, they may not be the high-value individuals you seek. In the past, dental marketing revolved … Read more
Happy New Year! I hope the Holiday Season was enjoyable for all of you and that you managed to find ways to spoil your team members – as well as your family. All the better if they spoiled you too! For many, this is the time of year we envision the “new and improved” versions … Read more
The internet is a major information resource today. It is no exaggeration to say that it is a vital resource for any business – 95% of people look for a dental practice and doctor online. You are not here? You’re not there for clients. “Word of mouth,” which many managers like to rely on, doesn’t … Read more
