The COVID-19 pandemic has affected an unbelievable percentage of the population since it caught fire in the first quarter of 2020. Being an essential service, you may believe the field of dentistry to be untouched by the pandemic, but that is far from true. The COVID-19 pandemic has significantly impacted the dental industry, just as … Read more
THE WHY: Clinicians’ story While the world was experiencing a global shutdown, many practicing dentists utilized the luxury of time to explore their entrepreneurial opportunities in dentistry. Due to the many well-understood influences of the pandemic on working associates, the idea of opening a new practice and naming it Confluence Dental came to light. Dr. … Read more
I remember going to Expo ‘67 in Montreal when I was 10 years old. In one of the pavilions, they showcased a push-button phone where you could see the person you were talking to on the other end. I thought, wow this is magical. It was just like watching “The Jetsons” or “Star Trek”. This … Read more
According to statistics, at least 90% of consumers are drawn to original content and find it helpful. Of this number, 78% believe that any organization taking time to create original content for their website or social media platform is interested in them as the consumer, thus building a long-term relationship with them. As a health … Read more
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In response to the development of telemedicine solutions and other innovative healthcare technologies, having a website for a dental clinic is a must. What’s more, a website that is able to drive conversions should both meet modern design and SEO requirements, plus be user-friendly, come with no bugs and save patient’s time. In this article, … Read more
We live in very uncertain times. With the spread of COVID-19 in late 2019 and throughout 2020, we are now all living in a world of variants. Just as society was really beginning to feel like we could start getting back to normal, cases of COVID-19 variants such as the delta variant have people all … Read more
Social media is a blessing and a curse, but either way, it’s the way of the future (and so are you!). Caps off to you! You’re about to graduate during a global pandemic, and as you patiently await the ink to dry on your diploma, you’re perhaps contemplating switching your personal social media platforms over … Read more
Graduating from dental school is a monumental accomplishment. It is usually accompanied with huge loans/debt ranging from $250,000 – $500,000 depending on if one graduated from a Canadian or foreign school. Panoramic Perspective Consider: If you wish to own your practice, when and where If you would prefer being a long-term associate or leaning towards … Read more
The learning curve for recent graduates transitioning into private practice is steep and very rewarding for those who prepare themselves for thriving in a profession that is under rapid transformation. After four challenging and rewarding years, you will anxiously await the arrival of your licence. It will be an exciting time, filled with considerations and … Read more
Do you run a dental practice and wish to promote it with newsletters? No doubt, email marketing for dentists is a great way to promote this kind of business, tried and tested by many clinics all over the world. But how do you approach it in a proper way? How do you obtain new customers … Read more
Michelle Podulsky joins Weekly Wisdom to express how you can keep your team members happy at your dental office. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Dr. Chandan Advani Co-CEO of Brush Dental Clinics, Toronto, Ontario What is one thing you know now that you wish you had known at the start of your career? The one thing I appreciate now is just how valuable and precious time is. This lesson makes it vitally important to spend time balancing professional growth … Read more
If you’re depending on patients to call your practice to schedule an appointment, you’re missing out. More people than ever want to be able to book an appointment directly from your website, social media sites, and Google My Business page. Consider this: Millennials are now entering their 40s. They’re very comfortable with technology and enjoy … Read more
You have dramatically increased salaries…you offered thousands of dollars as a signing bonus…and now, you are spinning the wheel yet again…waiting to see if you will still have all your employees at work today. Welcome to the world of employee roulette! If you get through this round, you can choose to do it all over … Read more
Now in its fourth year, the annual Leaders in Practice awards celebrate oral care professionals who are passionate about providing optimal patient care and making a difference in the lives of Canadians. This is an industry-wide program designed to recognize the contributions of individuals across all roles in the practice. 2021 winners will receive up … Read more
The world is advancing at lightning speed. Nowadays, we have self-driving and electric cars, virtual home assistants and mind-boggling technological advancements. We can pay in a flash, meet someone without even leaving our homes, shop for groceries from our couch, and track our fitness with sleek accessories. In a world where everything is becoming smarter, … Read more
Dental practice values are back up. Everyone’s hounding you to sell. Maybe you’re tired of the daily grind of running a dental practice – especially during COVID-19. You find yourself drifting off. You’re on a pristine beach, at your cottage or on a golf course. You see yourself spending more time with family and friends, … Read more
In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. And content marketing is a pillar of any good strategy. What is content marketing? Content marketing is generally defined as creating and distributing content that is not explicitly promotional. In … Read more
THE WHY: Clinicians’ story The journey to open Blueridge Oral Maxillofacial Surgery (OMS) began while Dr. Osama Soliman was still in dental school. During fourth year, he was encouraged by a mentor to explore his options for becoming a specialist. One day he found himself observing a surgical procedure being performed in a local hospital … Read more