World Wide Web

Is Your Website Really Working? The world of websites and online marketing can be confusing. Dentists and their staff often feel like their website could be doing more for them, but aren’t quite sure how to determine this or what to do about it. The goal of this article is to provide some clear, easy … Read more

Answering Difficult Patient Questions with Great Answers

ANSWERING TOUGH PATIENT QUESTIONS WITH GREAT ANSWERS Why do I have to pay for an examination? In a clinical exam, the doctor diagnoses not just tooth decay and gum disease, but she looks for signs of potentially serious health conditions, including bone infections and oral cancer.  It’s the most important part of preventive dentistry, which … Read more

Generate New Patients for Your Dental Practice

Found this website off a Facebook link – interesting content  – http://wpicommunications.com/dentists?gclid=CNDG-sTyiq8CFe4DQAodRn0m9w Generating a steady flow of new dental patients is critical to the success of your practice. Dental specialists, especially, often depend on professional referrals by other dentists and physicians. Our newsletter programs provide a highly effective way to reach out to other health care … Read more

Crippled Epistomology

Op-ed piece from an online discussion forum……..worth a read….everything is grist for the mill……….there is method and madness in the concept of a dental knowledge network in Canada. There is no question that anonymity will lead to some incendiary commentary, but have you been reading the newspaper these days?  It’s a part of life, the … Read more

Canada Still Leads the World in Online Engagement, Report Suggests

Posted by Knowlton Thomas on Fri, March 2, 2012 – in Tech Vibes  Canada continues to lead the world in online enagement, according to new data from comScore. The 2012 Canada Digital Future in Focus report reveals that web users spend an average of 45 hours online per month.  The study also found that, while Facebook is … Read more

SEO, Social Media, External and Internal Marketing

The Academy of Comprehensive Esthetics brings together the Leaders in Social Media, SEO & External/Internal Marketing to give you the latest and most cutting edge marketing strategies. Learn from the industry leaders how Social Media, SEO and community marketing can bring patients straight to your practice’s door. DOUBLE CLICK IMAGES. Is this your future in dental marketing?…………WE … Read more

I’m gonna sit right down and write myself a letter…

Dental marketing specialist Nitin Chhoda specializes in patient attraction and retention for small practices and says a patient newsletter is one of the best marketing tools a dentist can employ for patient retention and attraction in 2012. It’s a cost effective measure that offers multiple ways of educating, marketing and building rapport with patients. Denville, NJ (PRWEB) … Read more

Did you know Oral Health is on Facebook?

Dental Marketing: Facebook as an Effective Internet Marketing Tool February 7, 2012 By Catherine Hughes 2 Comments Effective dental marketing requires that dentists keep up a regular presence with dental patients in order to ensure success. Having a dental website, blog, newsletter, Google+ page and Facebook page are all important factors in keeping your dental … Read more

And the beat goes on…….

CHECK THIS OUT – fascinating concept – http://dentistnewsnetwork.com/ The mission of Dentist News Network is to provide the most unique, relevant and original content, commentary and conversation related to the Dental Profession and its crusade to inspire trust and to help provide optimal health to its viewers through education and quality care. Our content is … Read more

Setting Standards – Yankee Dental Congress

From Robin Goodman – Dental Tribune America BOSTON, Mass., USA: During the recent Yankee Dental Congress, constant rain gave attendees ample reason to get lost among the educational lectures or the aisles of the exhibit floor, but one hardly needs an excuse when such a variety is offered in one place. If sitting in a … Read more

Why All Dental Websites Should Have A Blog

Posted on January 19, 2012 by Dentistidentity.com   In this age of web-informed patients, blogs are golden opportunities for dentists. These blogs enhance dental practice and keep patients informed about services and features that your dental office has. Generally, a blog refers to a post or a personal journal published in the web. This may be created … Read more

No Prize Required for Great Referrals

from admin at Modern Dental Practice Management Dentists often turn to incentive programs for referrals. While I’m not opposed to incentive programs, incentives for referrals isn’t necessarily a good marketing tactic. Word-of-mouth is the most effective and efficient way for dentists to get new patients. Referred patients have a good reputation for long-term retention, so … Read more

Dr. Howard Farran, Dr. Rhonda Savage and John Christensen to Headline at World Dental Forum 2012

May 31-June 3 convention in Hong Kong for dentists navigating an increasingly international industry SEATTLE, Jan. 12, 2012 /PRNewswire/ — Modern Dental Laboratory USA announces the addition of three key opinion leaders to the World Dental Forum 2012. Dr. Howard Farran, Owner, Founder and CEO, of Today’s Dental & Farran Media will be speaking about current trends in the U.S. dental market, including: Marketing; social … Read more

Monthly Video Library Package for Dentists

[youtube]http://www.youtube.com/watch?v=iQXBdmGP2CI[/youtube] Have you always wanted an awesome YouTube page, with custom videos to embed on your website and blog? Would you like your videos to show up in search results? All you had to do was ask!  Modern Dental Practice Marketing, at our clients’ request, has launched the Monthly Video Library Package. This new marketing tool includes: … Read more

The Next Step in Interactive Marketing

The future of marketing for companies and for us as well……….3D – whodda thunk it eh hoser………. http://www.jiacd.com/featured-cases/biomet-3i-ar-next-step-interactive-marketing Staff 15 APR 2011 Palm Beach Gardens, FL (April 11, 2011) – Continuing its leadership role in social media strategy for the dental community, BIOMET 3i is pleased to announce the next step in interactive experiences with … Read more

Dentists turn to marketing after getting brush-off from patients REDUX

Posted this a while back…. /2011/12/dentists-turn-to-marketing-after-getting-brush-off-from-patients.html Mississauga Dentist Increases Oral Cancer Awareness Dr. Brian Kaplansky, dentist in Mississauga, offers early oral cancer detection with new technology. http://www.healthcareglobal.com/press_releases/mississauga-dentist-increases-oral-cancer-awareness Less than 30 years ago, the RCDSO would come after you in Ontario for marketing…..in the words of the John Mayer – we keep waiting for the world … Read more

A Closer Look at Teeth May Mean More Fillings

By Ritchie S. King – the New York Times – November 28, 2011 Until 2010, Amelia Nuwer, 22, visited the same dentist every year in Biloxi, Miss., her hometown. And every year she came back with a clean bill of dental health: no fillings necessary. Then, as a junior at the University of Alabama, she … Read more

Dentists turn to marketing after getting brush-off from patients

From the Los Angeles Times – you just know the Kardashians are all over this like a fat kid on a smartee – Kris Jenner is smelling reality TV show with Kim, Kourtney and the other clones dressed up in Playboy bunny assisting uniforms…with cute little Gucci tool belts…. T Image via Wikipedia he economic … Read more

Blogging, Branding, and Bringing in New Patients

From Modern Dental Practice Marketing Are you puzzled by blogging and branding? Wondering how marketing evolved from Yellow Pages ads to search engine optimization? You aren’t the only one. The marketing world has changed dramatically in the past decade! But there’s hope. You can get on the modern marketing bandwagon and bring in new patients. … Read more