The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website, blog, social media and other online efforts, it will eventually help build a robust online reputation, build relationships, and translate into growing … Read more
Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics are no longer relevant. If you continue to embrace the old and outdated SEO practices, it will become increasingly difficult for your … Read more
Discover the power of the right words……. The vocabulary you use plays a powerful role in whether your patients choose to accept the treatment they need. In Transitions Group’s experience with coaching hundreds of dental practices across North America, we have found these key phrases to be very valuable: We now know … Latest research … Read more
If you are planning to buy a software package to increase automation and improve the efficiency of operations at your dental office, consider the following tips: Choose a Web Based Package You will usually have the option to purchase a desktop based software package or a web based one. The web based software will offer … Read more
Meta tags represent one of the fundamental elements to help your website rank higher in search engine results. These SEO tags are divided into Title Tags and Description Tags, which essentially represent a particular web page. The content included in these tags shows up in your search results. According to Google Webmaster Guidelines, these meta … Read more
The visual aspects of your dental website potentially holds a greater influence on a new visitor to your site. It is not just about grabbing the attention or arousing the curiosity of a visitor. It is more about impacting their thought processes favorably and getting them to take desirable action. Directing Attention The average online … Read more
YouTube has emerged as a clear winner by far among various social networks, particularly when it comes to driving targeted traffic to your website and helping consumers make buying decisions. If you have any new dental product, technology or procedure to introduce to your audiences, YouTube videos may be the most effective way to … Read more
A research conducted by the Content Marketing Institute (CMI) in 2013 revealed that webinars are the third most effective online marketing tool. Webinars can deliver real-time content and engage the interest of the audience in an interactive manner. They are live and interactive, which makes them superior to videos in some ways. Making Online Events … Read more
Modern vector template for your business project
Your dental website will probably have a call-to-action to encourage visitors to fill a form, leave a comment, or call up your office for an inquiry or appointment. You can try to maximize visitor response in your favor, if you website fulfills the following pre-requisites. User-friendly Web Design Create an efficient and hassle-free user experience … Read more
With over a billion active monthly users, Facebook continues to be the social media behemoth that is hard to ignore. Small businesses and professionals can leverage the power of Facebook to their marketing advantage. Many people use Facebook Graphic Search to get more information out about relevant products or services they may be looking for. … Read more
Ensure patient confidence with this post-hygiene system… EVERY DENTIST HAS experienced it: a choppy hygiene report that createschaos, patient confusion and a ripple effect of schedule delays. When it becomes chronic, it has a deleterious effect on your entire operation. How to fix this common but potentially dire problem? As with just about every aspect … Read more
The impact of today’s technology on your business… Social Networking is the dialogue used by one or all of the above to converse, communicate and contribute online. Social networking can re-connect someone with their past, update today’s world on your daily events, share opinions, experiences and insights to a virtual friendship that can reach many … Read more
If search engine optimization (SEO) is not working for you, it may be time to review your SEO strategy. However, you should remember that SEO cannot provide an instant boost to your website traffic, and it is a systematic, long-term process to put your website on top of search results. In any case, stay clear … Read more
I have just returned from the Speaking Consulting Network (SCN) meeting, held June 6th to 9th 2013, in Loveland, Colorado and what an amazing experience! Approximately 200 + dynamic, high energy and enthusiastic individuals gathered to mix, mingle, share, learn and laugh, focusing on building skills as speakers, consultants, authors and contributors. SCN was founded … Read more
So, you’re the owner of a dental practice and you are trying to figure out the best steps to get on to Facebook to drive new patients. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business on Facebook? I … Read more