The dental industry is constantly evolving, integrating new technologies and methodologies to advance preventive care. For dental professionals, keeping pace with these developments is essential, not only to improve patient outcomes but also to remain competitive in the health care sector. Below, we’ll explore ten emerging trends in preventive dental care and the impact they’re … Read more
Intuitively, we know that priority needs to be placed on recruitment, education, and practical training to meet the growing demand for jobs in the dental industry among Canadians. While it’s clear that expanding the pool of dental professionals will help alleviate the strain, there are notable concerns regarding traditional education programs. Geographic Limitations: Students are … Read more
Do not panic. Reach, traffic, engagement, converation rates, and other indicators of social presence health can evolve due to many factors. See the silver linings. There are opportunities to market to specific changes in the market or economy. All social presences benefit from the occasional “check-up” or “touch-up.” Diversify content. Diversify platforms. Always be looking … Read more
The “How’s,” “What’s,” and “Why’s” of Successful Dialogue Successful social media efforts are a sum of many parts and are themselves a vital part of an overall strategic marketing and communications program. As such, tracking key performance indicators related to “reach” alone is not sufficient. The number of visitors to your channels who consume content … Read more
Really getting the business side of your practice operating effectively does take time. You need time to plan, strategize, and execute the decisions that will drive your business forward. Unfortunately, most dentists I speak with constantly tell me time is the one commodity they never can find enough of. I get that! As a practice … Read more
In many dental offices, particularly smaller practices, the role of human resources might be overlooked due to a focus on clinical duties and a lack of familiarity with the strategic benefits of HR management. However, with increasing regulatory demands and the complexities of staff recruitment and retention, the need for dedicated HR expertise is becoming … Read more
Although dental care typically aims to keep teeth and gums healthy, current research continues to show a deep connection between oral health and overall wellness. This link is significant, indicating that oral health issues can often hint at systemic problems such as cardiovascular disease, respiratory infections, and more. The dental professionals at McLean Dentistry found it is … Read more
Content is often discussed as being the most critical part of any marketing strategy, but if your online presence is scaring away potential patients or if you just aren’t bringing in enough new business, then there might be another piece of the puzzle that’s missing – analytics. Data analytics is what enables you to create … Read more
Teledentistry services were valued as a $1.2 billion (USD) industry in 2021. They are expected to grow annually by 16% from 2022 to 2030.
Research featured in Nature Aging recently noted how Artificial Intelligence was used to sift through a clinical database of more than five million patients to predict their risk of developing Alzheimer’s based on “co-occurring conditions.” It was found that they were able to predict the disease with 72% accuracy and up to seven years prior to their diagnoses. They did so by pinpointing … Read more
Perhaps I am a bit of a contrarian, but when it comes to leadership today, I feel like I go against the grain – just a little! To me, leadership is not about things like empathy, empowerment or emotional intelligence (the Three “E’s”). Instead, leadership is about performance. The role of a leader is to … Read more
In recent years, the environmental impact of various industries has come under scrutiny, and dentistry has been no exception to this trend. Overall, the need to remain sanitary for each patient stands as the primary contributor to this environmental burden, followed by common practices such as patients traveling to dental offices, the extensive use of … Read more
Top-rated organizations respond in around one day – there is a direct relationship between response time and overall consumer ratings.
In the Canadian Digital Health Survey released by Canada’s largest market research firm, Leger, nearly 12,500 citizens were asked about their experience with and needs for health care information and services in the “digital space.” These respondents were surveyed on everything from the availability of health information to virtual care services. Among the key findings: As a dentist, … Read more
I recently had the opportunity to share my perspectives on empowering your practice by thinking like a CEO when I spoke at the annual meeting of the Academy of Private Dental Practice conference in Fort Lauderdale. It was a great group of dentists and I would encourage you to check them out. During one of … Read more
When you run a dental practice, the safety of your patients and employees must be your top concern. Your patients should leave your office feeling better than when they went in, and your staff needs to know that their well-being is your priority. You need to create a culture of safety where everyone feels comfortable … Read more
Communicate specific certifications, licensing, and experience with the particular product that you offer. Some consumers may be new to these treatments at the dentist’s office. Clearly communicating your expertise resolves market confusion. Promote complementary knowledge and skills that are distinctive to dentistry.
Nurture savvy technological investments Technology is an undeniable force in our day-to-day lives and within dentistry – so much so that the Canadian Dental Association issued a policy statement to guide how we adopt new and existing technologies into our practices. Partly, the statement encouraged: The above points are foundational for selecting specific technology improvements or completely … Read more
Are you ready to unlock the untapped potential of social media for your dental business? Traditional advertising methods may not always yield the desired results or provide a satisfactory return on investment. However, there’s a smarter, more cost-effective approach waiting to be explored. Just consider the remarkable success of cosmetic dentistry before-and-after showcases, captivating audiences … Read more
One of the hardest aspects of being the CEO of your practice is holding your team accountable when their performance is not measuring up. Let’s face it, most dentists try to be people pleasers. They want their patients to be happy. They want their team to be happy. Conversations about poor performance can be hard. … Read more