Introduction: In today’s healthcare industry, patients have access to a wide range of medical practitioners and facilities to choose from. This abundance of options brings up a pertinent question: Is it necessary for a doctor to possess commendable sales skills in order to run a successful practice? The current healthcare landscape presents both challenges and … Read more
While a lot of people see hygiene as a top priority, for others, the method of achieving it needs to be convenient enough to actually stick to a hygiene routine. Most of the time, this is in regard to the actual handling of the material and the container in which the said chemical arrives. Now, … Read more
Algorithms reward visual-rich content, ranking them higher in search terms like “best smile makeover in [insert city here].” A visual-rich website and online presence accounts for videos, photos, and graphics. Not all content is created equal.
On this blog, we often discuss the importance of consistently dynamic content. That is varied content that incorporates the diverse forms of media available to modern marketers and savvy dentists. Often, we speak in terms of high-impact yet authentic photos, images, graphics, and video. However, audio is an area that is worth exploring and merits … Read more
Building momentum within your team is one of the greatest challenges you will face as a dental CEO. You will not achieve the success you want in your practice if you think you can do it on your own. Having that team behind you is vital and you want that team to be enthusiastic about … Read more
As the owner of a dental practice, you value your long-term patients. But to grow your practice properly, you’ll need to find ways to simultaneously focus on patient retention and developing a steady stream of inquiries that lead to new relationships. To do this, you must focus on improving the patient experience before and after … Read more
Your website is the “front door” of your practice in the online world.
This very blog represents an ever-growing, still-relevant, and robust component of dental practices’ successful digital marketing campaigns. While blogs as a form of content have been around for more than 30 years, what in 1999 amounted to ~24 bloggers now spans in excess of four million active blogs in Canada alone. The power of this dynamic platform for educating, … Read more
Welcome to 2024! This is the time when we think of all the exciting changes that come with a new year. We swear all those “old” habits that have held us back will be kicked to the curb and replaced with “new,” life-changing ones. This “out with the old” idea brought to mind recent conversations I have … Read more
New practice owners and seasoned ones alike should assess and act on these fundamentals.
If you work in dentistry, you want to be busy during the holiday season. A fully booked schedule shows that the folks in your area trust you to take care of their health and are committed to improving their dental hygiene with you. However, a busy seasonal schedule can quickly lead to burnout and heightened … Read more
Introduction In the labyrinth of healthcare, a concerning shift has begun to surface – a shift from the noble pursuit of quality care to a relentless focus on quantity in the name of business. As practitioners, advocates, and consumers of healthcare, we must critically examine this trajectory, for it threatens to undermine the very essence … Read more
We all know how a smile speaks 1,000 words without its “wearer” saying a word. So, it stands to reason that one of the most powerful tools that dentists have to market their practice is compelling “before” and “after” photos. These photos showcase examples of your work – skill, talents, artistry, technical capacity, and so … Read more
”Can you believe the year is almost over?” This is the question we always ask ourselves as we make our way to the final weeks of the year. And, of course, we wonder what the next year will have in store for us. Economically, we can certainly expect a bumpy ride. With total GDP falling … Read more
Learn more about the best practices for designing digital patient forms.
Maintaining good posture is a fundamental aspect of self-care for individuals dealing with Temporomandibular Joint (TMJ) disorders, as well as for healthcare professionals and the general population to avoid TMJ-related concerns. Poor posture can aggravate TMJ pain by putting additional strain on the neck, shoulders, and jaw. We will delve deeper into the importance of … Read more
Saving taxes involve planning and taking action before the tax savings window closes. Trying to save taxes when completing your personal or corporate tax returns is often too late, like closing the barn door after the horses have left. There are tax planning and saving ideas dentists should consider implementing before 2024. 1. Alternative Minimum … Read more
How to audit and improve content to fight dental fears We all know that you and your friendly, non-judgmental team are nothing to fear! However, studies like this could make you wonder: How many potential patients never make it to our office because the very idea of visiting a dentist is a panic attack-inducing prospect? The patients you actually … Read more
Let’s be totally honest, you are the CEO of your practice. Perhaps you are a reluctant CEO, as I recently heard one speaker describe it. But you are the CEO! And great CEOs understand they cannot do it all alone. They need a team to help them. For the last five months, my blogs have … Read more
