Driving Patient Growth Through Your Digital Footprint

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With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of you through word of mouth, most patients will go online to ensure you are credible. … Read more

How Not to Market Your Dental Practice: Top 5 Mistakes to Avoid

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There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have changed! Today, there is not a local dentist, but dozens of them in most cities. … Read more

Top 2019 Trends in Dental SEO

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Search engines like Google work year around to maintain their stellar reputation. They want users to find only quality recommendations on their SERPs (search engine results page). And it seems that 2019 is shaping up to be a big year in the advances of search engine optimization. You need to be aware of these trends … Read more

Leverage is not a four letter word

See link on bottom to read entire article… Most health care professionals prioritize patient education, because an educated patient makes wise, informed decisions for treatment. This translates into higher case acceptance rates for your practice. While personal consultations, combined with videos,images,and print materials, are important in patient education, don’t overlook the most convenient and customized … Read more

Nobel Biocare recognized for its website – reflections on a positive corporate culture

From Dental Tribune – October 2nd, 2011 ZURICH, Switzerland: Nobel Biocare has been awarded the “Best Medical Website” WebAward by the Web Marketing Association. The Swiss provider of innovative restorative and aesthetic dental solutions also received awards for “Best Online Reporting” and “Best Online Value Reporting” ahead of 249 leading companies in Switzerland through the … Read more

Are Dentists’ Facebook Fans Local?

From Modern Dental Practice Management Some interesting information hit my email box this morning, thanks to Dr. Emmott’s blog. An article at www.pcmag.com tells us “Most Facebook Fans of Small Businesses Aren’t Local, Study Finds.” I know that’s the case with the MDPM Facebook page. We have fans from all over the globe — but … Read more

Linked in to a collaborative Nexus

Collaboration, whether strategic or collegial is a complex construct. The most successful collaboration in recent history is of course the Beatles. To quote from the one of the most successful businessmen in history, Steve Jobs:  Cover of The Beatles My model for business is The Beatles: They were four guys that kept each other’s negative tendencies … Read more

Website du jour – from ChiTown…

All the bells and whistles……check out the video section….  http://www.smiledentalcenters.com/ Related articles Website du jour (blogohj.oralhealthjournal.com)

Open Sesame

Tip of the iceberg…….doing a little research for the blog and came across the following site. http://www.sesamecommunications.com/ I urge you to simply wander through the links……ortho websites are a big component, but don’t let that confuse you.  Strong links to the Pride Institute….it’s a magnificent overview of the now and tomorrow on one site.

All it takes is critical mass

SEO – search engine optimization – the sine qua non of your website/blog/social media efforts – say no more. There was a time in this fair land the railroads did not run, and no one had a website ………the former was over a century ago, the latter barely a decade ago …………what a difference a … Read more

Website du jour

http://www.dentistlim.com/ Just visit, all that need be said……..WOW!!

Website du semaine

Been kinda lax about this lately, but, catchin’ up. The website du semaine goes to – drum roll please http://www.brampton-dentist.ca/ From Dentaware – this is one serious player in the dental website arena Just one of the features they provide………. Related articles If less is more, then nothing is everything – Going Paperless (blogohj.oralhealthjournal.com)

What did we do before the blogosphere??

SUPER SUPER SITE FOR y’all to check out. http://dentistryandmedicine.blogspot.com/2010/12/oral-carcinosarcoma.html Bookmark it and visit often for updates……….Dentistry and medicine, sitting in a tree – you know the rest………. Related articles I’ve been working on the blogosphere, all the live long day (blogohj.oralhealthjournal.com) Welcome to the Blogosphere (archidose.blogspot.com) Blogosphere Trends + Improving Readability (seome.me)

Do the math!

From CNBC.com – by Margo D. Beller – June 10, 2011 One had an idea: create a website allowing uninsured consumers to compare prices and reputations of dentists across the U.S. before stepping foot in the office. One looked at the numbers: a $45 billion market and a large population paying for their own dental … Read more

Website du jour

If’n you want them to be exclusively Canadian, you have to let me know – udderwise, I have to find ’em where I can. Dr. Wayne Hickory and the team at Embassy Row Orthodontics team are announcing the launch of a new website designed to enhance their patients‘ online experience. Dr. Hickory adds that he hopes … Read more