websites Archives - Oral Health Group

Is Your Online Presence Scaring Away Potential Patients?

How to audit and improve content to fight dental fears We all know that you and your friendly, non-judgmental team are nothing to fear! However, studies like this could make you wonder: How many potential patients never make it to our office because the very idea of visiting a dentist is a panic attack-inducing prospect? The patients you actually … Read more

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Bringing Patients to Your Website with SEO from Heaps and Doyle

Henry Doyle, President and Founder, and Karly Edwards, Dental Coaching, share how Heaps and Doyle is leveraging SEO to help website traffic growth for dental offices.

Google Search Quality Raters Guidelines: Recent Updates and What They Mean to Your Dental Practice

We saw some significant Google algorithm changes in 2022, but those were not the only noteworthy updates. The search giant also made notable changes in the Search Quality Raters Guidelines. So let’s peek at how it may impact your dental SEO (search engine optimization) strategy. What is the Search Quality Raters Guideline? As you know, … Read more

The Importance of an Online Presence for Dental Offices

Why Cost-Effective Digital Marketing is Essential for Success in Dentistry We all know the big brands like Coca-Cola and Amazon due to their popularity, but it is not just the international companies that need to pay attention to their online presence. In today’s digital age, all businesses should invest time in brand awareness and online … Read more

9 Tips to Improve Your Website Loading Speed

Has your website slowed down? Do you feel that it takes ages to load now, unlike in the past when it opened almost instantly? There could be many reasons behind this issue, but they may all have one result – discouraging visitors to your site. As a dentist, you may know what a crucial role … Read more

How to Use Web Stories to Boost Your Practice

You may already be familiar with web stories; they are a more recent phenomenon making significant strides as a successful marketing tool and are now growing in popularity. Since they provide information in small, easy-to-digest doses, they can be effectively used by dental offices to market their services to new and existing patients in the … Read more

How To Write A Dental Blog and Make It Rank On Google

Having an online presence boosts popularity and helps build the face of a business. To keep up with the competitors and promote your services in the market, it is pivotal to promote your business to a broad audience with online blogs and build trusting relationships with your potential customers. The style and type of blog … Read more

The Rules Have Changed…How to Write Great Page Titles in 2022

When your dental website appears in search results, the first thing viewers will notice is the page title. Therefore, it has a significant impact on your CTR (click-through rate), as well as the first impression that your practice makes. Getting the titles right is essential, and Google recently made it a bit more challenging. Let’s … Read more

CTR – What it is and What it Says About Your Dental Website Performance

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Growing Pains: Do You Need Another Website When Opening a Second Office?

At the center of a good dental marketing plan is a good website. However, when you expand to multiple locations, a website might not be enough. You may need one for each office. There are several factors to consider when making your decision. Does a single website make sense for your business model? One website … Read more

How to Create SEO & Patient Friendly Design for a Dental Clinic

In response to the development of telemedicine solutions and other innovative healthcare technologies, having a website for a dental clinic is a must. What’s more, a website that is able to drive conversions should both meet modern design and SEO requirements, plus be user-friendly, come with no bugs and save patient’s time. In this article, … Read more

7 Must-Follow Habits to Gain More Dental Patient Google Reviews

In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the internet as the primary method … Read more

SEO Tips for Holistic Dental Practices

In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What works well for an e-tailer is not likely to work for a dentist. Furthermore, holistic … Read more

Dental SEO is Not All About Your Website

When you think of improving your dental SEO (search engine optimization), you probably think about better content, keywords, or technical factors such as site loading time. There are virtually endless ways to improve and optimize your website, but that is not enough to propel your website to the top of Google’s search results. To accomplish … Read more

Keeping Up with Google: Is Your Dental Website Ready for Voice and Visual Search?

If you market your dental practice online, you are surely familiar with SEO (search engine optimization). It has been the foundation of digital marketing for decades. In that time, the internet has grown and changed dramatically, as has Google itself. More importantly, what people search for, and the way they go about it is evolving … Read more

Prepare Your Dental Website for Google’s Updated Ranking Factors in 2021