It seems like every business is starting their own blog these days, and dental practices are no different. A blog can help you engage with your customers and also seek new clients. If this is an interesting concept for your dental practice, read this article for a guide on starting your own dental blog. 1. … Read more
Would you rather see maximum returns on your ad campaigns or mediocre returns? The answer’s a no-brainer. So why do so many AdWord users get it wrong? Usually, it’s because they don’t know how to optimize their Google Ads. Do you? Improperly configured ads are a waste of your advertising budget. If you don’t customize … Read more
For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is really tough. Creating the ultimate interactive experience is something each business wishes to have. Dental … Read more
If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT (Bidirectional Encoder Representations from Transformers), one of the most significant updates in several years – … Read more
Have you ever noticed that most watch ads have the time set to 10:10? The hands create a smiley face when they frame the brand name on the watch’s face. Whoever came up with that idea did some serious planning. You may not be selling watches but your Google Ads, formerly Adwords, campaign needs some … Read more
How often do you use search engines to help with a decision? If you’re anything like me, the answer would be dozens of times every week. Whether it’s looking up restaurant reviews online or deciding which resort to book for a vacation, search engines and the associated results can dictate almost all decisions in today’s … Read more
Your patients hold the internet in the palms of their hands, quite literally. The popularity of mobile has been growing rapidly for over a decade, and it passed desktop computers years ago. As you probably know, Google has kept up with the times, transitioning to a mobile-first ranking system. Just a few years ago, you … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby, with the ability to see reviews, travel distance, services offered, and more. People in search … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information! Visit Oral Health’s Classifieds to see job postings or if looking to buy or sell a practice and equipment!
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
In today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making contact1. That percentage skews much higher in younger audiences and it’s growing every year. Your … Read more
One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and reputation of the dentist in the field. Online searchers will look forward to educative and … Read more
Have tried the honey technique to get folks to chatter about impending encryption issues in Ontario for inter-collegial communication, but to no avail, to no email as well. Take a gander at the iTrans promo piece from the JayZCDA (bolded up and italicized – you know why)……….then ask yourself why it’s being recommended for communication … Read more
See link on bottom to read entire article… Most health care professionals prioritize patient education, because an educated patient makes wise, informed decisions for treatment. This translates into higher case acceptance rates for your practice. While personal consultations, combined with videos,images,and print materials, are important in patient education, don’t overlook the most convenient and customized … Read more
From Dr. Bicuspid – October 25, 2011 http://www.3mespetemps.com/ 3M ESPE‘s new education microsite, www.3MESPEtemps.com, offers a spectrum of information about the company’s temporization materials, including an overview of indications, techniques, troubleshooting tips, and case studies. The site also features printable technique guides, examples of successful cases, and information on ordering, according to the company. The more … Read more
Always looking for the “Killer APP” or in this case, the web design firm that puts them all to shame………….found it! www.luludigital.com Check out the website……..it’s all there for the asking and taking and they are brilliant.
Think Rod Serling and then revisit the title… “There is a fifth dimension beyond that which is known to man. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears … Read more
Yup in addition to the traditional four year dental degree with the inclusion of a one year residency, the DeVry University Doctor of Dental Surgery is now offering post graduate degree extensions for dentists in Business and Management, Engineering and Information Sciences, Media Arts and Technology and Network and Communications Management. Not only can you … Read more
Before you read any further, please check out the website http://www.mis-implants.com/ – “some” companies are gittin’ it…….now to the point…… From Dr. Bicuspid October 18, 2011 — What can you do for a patient whose braces are shredding the inside of their mouth? Dental implant maker MIS Implants Technologies has created a product called the PerioPatch that the company … Read more