website

How to Assess Your Dental Website Quality with Google Lighthouse

A Lighthouse report in Chrome DevTools (Photo: Google)

You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized it is. Thankfully, Google offers a tool that can help. A Lighthouse audit takes just … Read more

What Type of Content Should Your Dental Website Feature?

website content

You’ve finally finished creating a website for your dental clinic. It looks clean, user-friendly and professional, but you’re left with one question: what should you post on it? Content provides useful resources for your patients and helps your website appear higher in search results. You might be wondering how to add more information to your … Read more

How To Make Your Dental Clinic Website Visible On Google

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Did you know there are over 10,000 dentist employers in Canada? And how many specialists are employed there? How many are going to graduate and build their careers? To make sure you stand out, your clinic website has to pop up in the TOP-10 Google results. And the higher, the better. To achieve such a … Read more

Attracting New Patients to Your Dental Practice

Attracting New Patients to Your Dental Practice

Whether you just launched a new dental practice or are looking to grow your existing practice, you will need to spend time on attracting new patients to survive. You already know that it is important to have high-quality services at an attractive price, but a comprehensive marketing strategy is just as crucial to the longevity … Read more

Growing & Maintaining Your Practice Website

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The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and evolve with technology, as well as changes in your practice. Is your information still accurate? … Read more

5 Website Features Every Dental Practice Needs

dental website

Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article covers major features you need on your website to maximize your ability to attract and … Read more

Why Content Marketing Is Crucial To Your Dental SEO

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It’s probably safe to say that most, if not all, dental practices these days have websites and are into dental SEO. It’s perfectly understandable how seriously dental professionals are optimizing their website in many respects. After all, the competition among dental practices has reached new heights of intensity, and SEO does represent the best possible … Read more

Are You Taking Advantage of Your Website?

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We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been practicing. However, another reason your website is so important is that it is the second … Read more

Dental Marketing Ideas to Grow Your Practice This 2020

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Marketing plays a vital role in the growth and success of any business.  And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists, then you’re either not very familiar with or not interested in marketing. Lucky for you, … Read more

3 Ways to Use “Google Trends” For Your New Dental Practice

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It can be challenging as a dentist conducting your market research on both existing and potential clients, especially if your practice is just starting out and is on a tight budget and resources. Things such as keyword tools, customer interviews, surveys, and data collection can be expensive and time-consuming. Also, more businesses are competing for … Read more

What Is Google Ads And Why Should Dentists Use It?

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Advertising in any sort of medical field is tricky. You don’t want your potential clients thinking you don’t have enough current patients, nor that you’re more focused on getting new clients than providing quality care. At the same time, you need to nurture referrals, build your practice, and grow your clinic’s outreach. So how do … Read more

UX: What is it and Why is it Important to Your Dental Website?

UX

You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It also needs to be optimized for humans, specifically potential patients. SEO (search engine optimization) and … Read more