Content is often discussed as being the most critical part of any marketing strategy, but if your online presence is scaring away potential patients or if you just aren’t bringing in enough new business, then there might be another piece of the puzzle that’s missing – analytics. Data analytics is what enables you to create … Read more
I freely admit it; in my next life, I want to come back as Steve Jobs. I wear a single uniform of black T’s, jeans and sneakers daily, granted I change my underwear and socks, but I have an obsessive desire to be the man. Not because of his money, not because of his genius, … Read more
Many dentists purchase sundries online to accrue points for rewards programs; this article in particular is something that OUR government should pursue aggressively. In an attempt to better fortify the security of online transactions, the Obama administration today revealed a new online security strategy that will provide individuals with a single, more reliable online identification. The White … Read more
Copy genius – it reads faster and in this sound byte era enacts greater impact than “if I see further, it’s because I stand on the shoulders of giants.” A few years back, it became apparent to those of us geeky enough to pay attention to the tech world, that “cloud computing“, mobile information and … Read more
by Debbie Seidel-Bittke Preventive Care Appointments = Lifeline Image by Getty Images via @daylife One system in the dental office, which is often overlooked, is the dental hygiene departments’ recare system. It works best when the office doesn’t need to call patients to come in for a missed or delayed dental hygiene appointment. The dental … Read more
The Customer’s Point of View ANALYSIS BY: Linda McIntosh Introduction How often do we contact customer support thinking that our problems/frustrations are going to be solved only to realize it has only just begun? We’ve all been there. When we call support we want to be heard, understood and we want our problems solved quickly … Read more