A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not knowing where to start or how to go about developing a social media presence. If … Read more
1. Podcasts Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all aspects of dentistry, anything from clinical skills to marketing, to team management. The following podcasts … Read more
Attracting new patients and building customer loyalty are vital aspects of growing a dental practice. Although many strategies have been tested and used over the years (local advertising, newsletters, check-up reminder postcards, and e-mail), it is crucial to understand that in an ever-evolving digital world, the tried and tested of yesteryear may not deliver the … Read more
Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and team members! A common concern we hear from dental teams just starting out on social … Read more
It’s not encryption per se that is agitating me, it’s the implementation of the mandate and the cost considerations, particularly if iTrans doesn’t meet the standard, which would require a simple comment to clarify. What I can find is from the US OF COURSE, nothing in Canada or Ontario to be found………….The second article is … Read more
Have tried the honey technique to get folks to chatter about impending encryption issues in Ontario for inter-collegial communication, but to no avail, to no email as well. Take a gander at the iTrans promo piece from the JayZCDA (bolded up and italicized – you know why)……….then ask yourself why it’s being recommended for communication … Read more
From Dentistry Today – October 6th, 2011 IRVINE, Calif. – (October 5, 2011) – J. Morita USA announces the launch of their new Facebook page. In promotion, licensed dentists that “like” the page will be entered to win a Root ZX mini, the company‘s new apex locator, through October 30, 2011. J. Morita USA has entered into … Read more
How long have we as a profession been educated by others, been sold to by others, been sold off by others and failed to find our unified voice. The world of social networking is changing all that. I could harangue, but that would be pointless. It’s easy to dismiss concern as demagogic and pedantic. First … Read more
Don’t postpone that move to Facebook and Twitter. By not incorporating them into the fabric of your practice, you are losing a huge potential marketing and educational advantage for current and future patients. It’s a culture and it’s pervasive; you should strongly consider becoming part of it. The percentage of adult Internet users using sites … Read more
Most dental companies have woken up to the power of social media/networking. They understand that viral marketing is as effective perhaps more so than real time events. Neither contraindicates the other, but together they offer a synergy the dental industry has never seen before. Would that most could see the value of social networking, discussion … Read more
Sun Dental Labs, a full-service US-based dental lab – has created the Find A Dentist Directory Program for their Sunflex® partial denture product. This is an online database of Sun Dental Labs’ dentists that will be found on www.sunflexpartials.com. “Our Customer Service Team receives daily calls from patients looking for Sun Dental Labs’ products,” states … Read more
The secret of success is constancy to purpose – Benjamin Disraeli. I’d include the pop culture reference Disraeli Gears by Cream, but if you’re over 50, you’re probably not reading this. For Cover of Disraeli Gears years, I’ve lived on the Internet, trying to see how best to learn 24/7/365 about my specialty – DENTISTRY. … Read more
From Dentistry IQ – July 22, 2011 FAIR LAWN,New Jersey–MIS Implants Technologies’ new oral health products brand, PeriZone, has launched a Facebook page that will be introduced and promoted July 28-30, 2011, during RDH Under One Roof. Specifically, the company will be giving away a new pair of Kate Spade New York Kamille satin designer … Read more
It is estimated that smartphones will be 28 percent of all phones sold this year (2011) – that’s 420 MILLION – with an M – what does this mean to your practice and your ability to market your services….as repeatedly pointed out…………..EVERYTHING Read article Then take a read from this blog posting on Modern Dental … Read more
The growth of CONNECTIVITY in all walks of life and commerce continues unabated as it should. Please note; some time back Oral Health approached MyDentalHub to develop MyDentalChronicles – a case report blog for any dentist who wished to share and care their work product and develop a body of work for Canadian dentists and … Read more
It’s continuing unabated and it will radically change the dental landscape in marketing, practice management and dental education. You don’t need to be an IT expert, you can hire those, but you need to have the vision and to see the implications for your future in terms of patient CONNECTIVITY. The same will hold with … Read more
It is what it is, has always rankled me, because it is a mendacious statement at best reflective of a lack of emotion, passion and commitment to anything that could “paint outside the lines”. It should be, “it is what it should rightfully be”. One has to wonder why more dental companies aren’t scrambling to … Read more
Series of YOU TUBE vignettes by Yvan Tesolin……..build the buzz, build the brand Click on the YOU TUBE logo and watch the entire series and then PONDER!!!! http://www.centredentairetesolin.com In Montreal Canada and faced with finding the right dental implants for your dental cosmetic smile reconstruction? What dental implants do you choose? Dr. Yvan Tesolin,local Montreal dentist … Read more
2011-12-12 14:45:05
It’s not a new concept, it’s not a revolutionary concept, but it is, in the author’s opinion, the inevitability of how sales by corporate dentistry will flourish, especially when they grasp how social networking can explode the monetization of sales. A company like Apple is destined to become the largest company in the world because … Read more