Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport with existing patients is important. However, it is also essential to grow your practice and … Read more
Rita Zamora, a social media marketing thought leader known for helping dentists and specialists shine online, will be introducing her new social media marketing book for dentists at CareCredit booth # 704 during the California Dental Association Meeting in Anaheim. Entitled “Get Found, Get Liked, Get Patients: Making the Most of Social Media” this easy … Read more
LinkedIn’s CEO, Jeff Weiner, has developed a reputation as one of the “most beloved CEOs in the world”. Two sentences in one simple tweet proves just this – “Inspire, empower, listen and appreciate. Practicing any one of these can improve employee engagement; mastering all four can change the game”. My previous editorial in the March … Read more
The year 2018 has brought with it some key shifts in online marketing. New trends are surfacing in the market, and dental practices that fail to pay attention to these trends may lose out. Consumers today demand a more comprehensive experience of a product or service before they make a buying decision. There is a … Read more
GET STARTED If your dental practice doesn’t have a Facebook page yet, you can create one in just a few simple steps. Login to Facebook – If you aren’t on Facebook, the first step is creating a personal profile. Don’t worry, it won’t be linked to your page unless you choose to do so. However, … Read more
As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater case acceptance, and more referrals. We all know it isn’t easy doing the right things … Read more
Giving and charitable work must be transparent and done for the right reasons, but that doesn’t change the fact that giving — and sharing your efforts on social media — is great for growing your practice. Giving is one of the things that makes life — and running a dental practice — worthwhile. And we … Read more
Hashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing act: too many, and your posts look spammy and cluttered, too few, and you miss … Read more
Getting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members. We talk a lot about turning patients into advocates for your dental practice, but just … Read more
Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and team members! A common concern we hear from dental teams just starting out on social … Read more
Posting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10 minutes or less! Providing great content on a regular basis is a crucial part of … Read more
We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one of the aforementioned results in a shorter space of time, when in actual fact the … Read more
If you’ve been following the news lately, you’ve seen some high-profile public relations nightmares unfold. And while your dental practice may not get the attention a major airline does, you still need a plan to deal with crises when they inevitably happen. In this new age of social media, the public relations industry has had … Read more
When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when it is used for business purposes, and it requires a different approach entirely. You can’t … Read more
All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social media return on investment is one of the most heavily debated topics in the marketing … Read more