Marketing In A Digital World
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
Social Media
Platforms To Use For Connecting With Potential And Existing Clients
Finding the right platforms for your business is essential. You want to be present and have a voice in the right place. For this, you need to know your audience and where they are online. Social media platforms are growing and often overlooked by dental practice owners. Dental offices are local by nature, you should … Read more
Inbound vs Outbound Marketing – Which Is Better For Your Dental Practice?
Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work for your practice? Push vs pull: the difference between inbound and outbound marketing You’ve probably … Read more
Running A Successful Dental Implants Campaign On Facebook
Facebook can help you reach new dental implant patients through targeted ads. A dental implants campaign can raise awareness in your community and show that your practice is experienced when it comes to placing implants. With a bit of creativity and planning, you can create your own campaign to generate leads. Here’s how you do … Read more
Top 5 Social Media Content Ideas For Your Dental Office
Social media doesn’t have to feel overwhelming or scary. It’s one of the best marketing tools to grow your practice. So, why not be present and consistent on your socials? Social media is a way to connect with your current patients and with potential patients as well. These are tools where you can share what … Read more
Why Your Social Media Matters And How To Make The Most Of It
Attracting new patients and building customer loyalty are vital aspects of growing a dental practice. Although many strategies have been tested and used over the years (local advertising, newsletters, check-up reminder postcards, and e-mail), it is crucial to understand that in an ever-evolving digital world, the tried and tested of yesteryear may not deliver the … Read more
Be On Social Media Or Don’t. Just Decide.
Despite everything you may hear in 2019, your business will not disintegrate if you’re not on social media. That’s not to say you aren’t missing out on a large younger audience, but there are some successful alternatives. • Focus on your website. Your website should host all of the information patients are looking for when … Read more
Dental Practice Internet Marketing Strategies, Boost It Up!
There was once a time when TV/radio commercials, billboards, and newspaper ads are your best shots at drawing attention towards your dental practice. But oh how time flies. LED screens now hang in places where billboards used to be. Even seniors in the subway are reading the news off their iPads. The world has moved … Read more
The Social Media Influence
The influence of social media in modern society is no secret. It’s safe to say that most of us are consumed by it. But is this necessarily a bad thing when it comes to our professional lives? Or are these platforms providing us the opportunity to learn and connect with our peers? By now, we … Read more
Ways to Position Yourself as a Dental Expert and Improve Patient Engagement
A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research work may be sufficient to judge a dentist’s knowledge, they do not necessarily lead to … Read more
Should Your Dental Marketing Strategy Include 24-Hour Content?
With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media and technology continue to evolve, so do the preferences and habits of social media users. … Read more
Building Trust in Your Dental Practice Through Social Proof
When it comes to growing a flourishing practice, we all understand that trust is critical. Trust pushes a prospective new patient across the line to call your practice for his or her first appointment. Trust retains patients and decreases attrition, and trust prompts current patients to recommend your practice to their extended family members, neighbors, … Read more
Reach Out to Local Patients Through Your Dental Facebook Page
Quite a few dental practices have set up Facebook pages in an attempt to promote their business locally. But, the majority of such pages have limited activity and an absence of social engagement. Enhancing the visibility of your practice’s Facebook business page and drawing the attention of the local client base can be a tough … Read more
5 Quick and Effective Dental Marketing Tactics
Effective dental marketing is key to running a successful practice. However, finding time and making it a priority is much easier said than done. Here’s a checklist to help you prioritize quick yet beneficial marketing tactics to make a positive impact on your practice. 1. Write a blog post. While it may seem daunting at … Read more
How Do New Patients Find Out About Your Practice?
STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of standard marketing require little to no effort, however, it does hold you accountable for how … Read more
Networking 101: Why Should Dentists Care?
This isn’t the be-all end-all of networking guides but considering only 75 per cent of dental professionals are frequently networking, it’s a good start. Seventy-five may sound high, but in reality, all professionals should be networking, whether online or in person. Nobody is claiming networking is easy, but it’s a necessity in business for a … Read more
How to: LinkedIn
Setting Up Your Personal Profile Choose a Professional Photo: Most people have a LinkedIn profile, but too many people use their Facebook profile photo. LinkedIn is a professional platform, so present yourself as such. Career Experience: Consider this your resume (even if you’re not looking for a job) and be descriptive, listing why … Read more