Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’ attention through digital marketing. Social networks are one of the most popular digital marketing tools … Read more
Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and start marketing through Instagram. Here is a crash course in setting up a successful Instagram … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to stay. Yes, you do need to have a social media profile. But it does not … Read more
Instagram has over a billion active monthly users. What’s more, over half of Instagram’s users are 34 years old or younger. For anyone looking to grow their practice, these numbers say a lot – if you want to reach new patients, especially young new patients, Instagram is the place to be. The social media juggernaut … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
Inside an airy Financial District studio, two chipper women dressed like flight attendants greeted me, took my coat and led me to a mirror-walled room so I could freshen up. After five minutes of snapping selfies in gorgeous lighting, I swanned into the appointment suite for some aggressive plaque removal. This was not your standard … Read more
A Milwaukee dental assistant claims she’s out of work because she posted a pro-Trump message on her Facebook page celebrating a rally the president held in Wisconsin Tuesday. According to Robyn Polak, her boss cut her loose when an online commenter logged on to the Facebook page belonging to her employer, Precision Dental, to complain … Read more
A website alone is no longer enough to effectively market your dental practice online. If you want to reach the greatest audience and keep up with the latest digital trends, you need to be on social media. You’ve probably heard this advice before. Most likely, your mind goes to Facebook, Twitter, Instagram, or maybe Pinterest. … Read more
A generation growing up on social media is putting its teeth at risk by turning to illegal providers of whitening and straightening products, dentists have warned. In a letter to the Daily Telegraph, more than 1,000 dentists said the public was being left increasingly “exposed to risks” because of a lack of investment in dentistry. They … Read more
There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have changed! Today, there is not a local dentist, but dozens of them in most cities. … Read more
Transform Dentistry Businesses Scale-up your dentistry business with the right digital marketing and social media tools Dental marketing experts Sharky Liu from DentistFind and Adrian Lefler from MySocialPractice will co-host an upcoming educational course on Digital Marketing and Social Media Fundamentals 2020 Update. The program, to be held at the University of Toronto Conference Centre … Read more
In 2015, I started as a mobile practice in order to reach the elderly, disabled and anyone who had issues accessing a dental office. Being a mobile practice is even more physically challenging due to the fact that you have to constantly setup and take down your equipment. So I did a lot of research … Read more
For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is really tough. Creating the ultimate interactive experience is something each business wishes to have. Dental … Read more
How often do you use search engines to help with a decision? If you’re anything like me, the answer would be dozens of times every week. Whether it’s looking up restaurant reviews online or deciding which resort to book for a vacation, search engines and the associated results can dictate almost all decisions in today’s … Read more
It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new patients, it’s about attracting the right kind of patients to the practice—and educating the public … Read more
In early October, Oral Health was graciously invited to attend Dentsply Sirona World in Las Vegas ¬¬– and it did not disappoint. We were given the opportunity to experience three full days of education, networking, and social events in Sin City. The industry’s must-attend event has yet again proven itself as extremely beneficial for attendees … Read more
Instagram is the place to go to find beautifully curated feeds, thoughtfully created captions and systematically planned hashtags. It’s the place we lose hours to, deep diving into people’s accounts and getting to the abyss of their pages. Creeping, exploring and sometimes wishing real life looked a fraction of how it does on our mobile … Read more
Elite Dental Associates, Dallas (“Elite”) has agreed to pay $10,000 to the Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services and to adopt a corrective action plan to settle potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule. Elite is a privately-owned dental practice located … Read more
Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone is doing it, using it and viewing it; the largest to the smallest businesses, governments … Read more