Up-and-coming social media platform TikTok has well over 1.29 billion active users who post and view short clips on a plethora of different topics, including dental and oral hygiene. Unfortunately, as trendy and popular as these videos are among Gen-Zers, they are all too often based on a poor understanding of dental science. This means … Read more
Social media is a blessing and a curse, but either way, it’s the way of the future (and so are you!). Caps off to you! You’re about to graduate during a global pandemic, and as you patiently await the ink to dry on your diploma, you’re perhaps contemplating switching your personal social media platforms over … Read more
Angela Mulrooney returns to Weekly Wisdom to share with us how you can improve your social media presence to make it more fun and interesting for your patients. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and marketing funnel, which has long been used to guide retail strategies, can easily be applied … Read more
The rise of the social media platform TikTok during the past year has led to an increase in do-it-yourself (DIY) dentistry that many professionals in the oral health community, including Amber Bonnaig, DDS, of DentaQuest, are warning against due to the harmful impacts it can have on one’s mouth. Most recently, a viral TikTok video instructed viewers … Read more
Weekly Wisdom: Get some tips on which social media platform is best suited for your practice from Alex Zlatin. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices. Does my dental practice need social media? Like brushing your teeth and flossing, the answer … Read more
While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many digital developments, the number of platforms to reach patients has grown. With so many options available – from email and texting to Facebook and Zoom – it’s difficult to decide … Read more
As you probably know, SEO (search engine optimization) is an essential part of any good dental marketing plan. Over 90 percent of adults look for information on the internet. If you want people to find your dental practice, it needs to appear in those search results. As Google employees have stated repeatedly, social media is … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
These days, being “social” is good business. Here’s a quick look at why dental professionals shouldn’t dismiss social media as an integral (and fun) part of their broader marketing strategy. Instagram Why? Because instant connection with your existing and potential future patients provides great practice benefits. In five words, this is your immediate future. (And … Read more
Twitter could be a helpful learning tool in dental education, according to research from Australia. Could social networks offer a means of improving dental education? An analysis of seven studies, published in the Journal Of Dental Education, highlights the advantages of using Twitter as an educational tool. “We live in a dynamic world where the use … Read more
Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles for 10 years. So, you can imagine my excitement in introducing the next generation of … Read more
As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to take care of their dental health? How do you stand out from other competing dental … Read more
The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you can direct your resources toward those actions that will bear the most fruit. Here, we … Read more
I was reluctant to join Instagram (also called IG or Insta). I thought I was too old, too busy and that it wouldn’t add any value to my life. I expected it to be a platform where people show off filtered photos of themselves. I expected that it would be a mind-numbing way to pass … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
There was a time when social media was an optional adjunct to dental marketing. That time has passed. Billions of people, including 90 percent of millennials use social media daily. Your patients and potential patients are there, your dental practice needs to be there as well. Except, it is not quite that simple. With hundreds … Read more
Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental practice on your chosen platform, what should you post? There are a few different types … Read more
During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to take advantage of how much time their patients are spending on Facebook by creating campaigns … Read more