Afew weeks ago, I was delivering a continuing education session to a group of lovely general dentists, and following my lecture I opened the floor to questions. I found myself in an intriguing situation: a dentist in attendance asked if I had heard about patients taking several Tums before receiving local anesthesia to enhance its … Read more
Rachael Strauss, The Pink Hygienist, was still attending dental hygiene school at NYU when suppliers began giving free samples to her class. And she discovered other unique products when attending dental conferences shortly thereafter. If Strauss had never seen these products before, she knew dental patients hadn’t either. “Dental hygienists are taught that the way … Read more
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Take your marketing efforts out of the shadows this summer. Spreading the word and extolling the virtues of your practice should not take a holiday, even during the dog days of summer. There are numerous opportunities to shine a light on and take a big bite out of some of the biggest barriers to drawing … Read more
A Delhi family of modest meansleft familiarities and flew overseasto a country known for maple treessyrup, snow, and civility.Where hard work promised prosperityand the kids could have opportunities. But none than Fate could foreseehow cruel Canadian kids would beto the young daughter, who was constantlybullied because of her ethnicity;because she was behind academically;because of her … Read more
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of users, most of whom are highly active, it appears to be a marketing goldmine. In reality, it can be a valuable part of your dental marketing plan, but it may … Read more
How social media tactics can help market and grow a dental practice When we think of technology and its impact on the dental industry, we can’t ignore the importance of social media. Has your dental practice already jumped onto the social media bandwagon? Are you looking to steer your office’s presence in a more professional … Read more
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help texts. However, it is equally applicable to most areas of business, including marketing your dental practice on social media. In fact, we can take it a step further. You need … Read more
You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and strategy, which yields valuable insight into potential problems and opportunities for improvement. Overview: what a … Read more
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It involves setting goals, developing strategies, and creating a cohesive plan involving all channels. To make … Read more
Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a unique industry, and dental problems are no laughing matter. Does humour have a place in … Read more
Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram increased by 16 percent between 2019 and 2021, making it the sixth fastest-growing network during … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Before the pandemic, it seemed like everyone was on social media. Now, that perception is very close to reality, with experts predicting that 96 percent of Canadians will be on social media by 2026. While this marketing channel is more important than ever for your dental practice, it is also increasingly complex. Here are some of the … Read more
Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the general public. Focus instead on your target group. If you offer quality service at a … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Angela Mulrooney explores the concept of seeming narcissistic by being present on social media in this episode of Weekly Wisdom. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
TikTok is a short-form, video-sharing app that allows users to create and publish 3- minutes videos (up from 15 seconds originally) on any desired topic. It is an excellent way for individuals and businesses to gather exposure and promote their industry. TikTok has established itself as a compelling form of social media in a very … Read more
Choosing a dentistry clinic is quite a responsible task for people and their kids. They usually read all relevant reviews, learn the ranges of services, their prices, the doctor qualifications and so on. However, now there are numerous channels where you can tell more about your dentistry services and promote your clinic among the target … Read more
Recently my daughter had her wisdom teeth extracted. The day before she asked me to buy her pineapple juice. I replied, “Pineapple juice? Why do you want that? You don’t even like pineapples.” She said, “I saw on TikTok that drinking pineapple juice before getting your wisdom teeth out reduces pain and swelling.” Uggghh! Another … Read more