Social media is dominating our world. The press to incorporate it into the world of dentistry is meeting with expected resistance, but that is typical and traditional with dentistry. Early adapters abound, albeit in small numbers; they will however, win out in time. Numerous PM gurus and pundits recommend the use of the new iPAD2 … Read more
Sourcing the content for this blog means sifting through the chaff to find the wheat, shucking oysters to find the pearl, listening to anything by the Rolling Stones and Paul McCartney in the past 30 years to find a glimmer of their former brilliance, THANK GOD for Paul Simon….”why am I soft in the middle … Read more
Copy genius – it reads faster and in this sound byte era enacts greater impact than “if I see further, it’s because I stand on the shoulders of giants.” A few years back, it became apparent to those of us geeky enough to pay attention to the tech world, that “cloud computing“, mobile information and … Read more
A worthy read if you want to be “The Dental Office” Guy Kawasaki may be the Dale Carnegie of the technology age. While Enchantment is peppered with references to PowerPoint, Facebook, and other 21st century topics, much of the wisdom is as timeless as what you’ll still find in How to Win Friends and Influence … Read more
Kind of a quick and dirty way of pasting together a promotional piece, but it’s on the use of social media in dentistry and thus of value to many.
This continues to grow and grow and grow. The following is small component of the lastest blog by Jason Lipscomb…….I suggest you consider visiting the site Social Media for Dentists. It continues to grow and grow and this is a force that you will all need to learn to contend with. The remainder of the … Read more
Facebook is reframing it’s look; it was never intuitive or user friendly, but it was long overdue for a visual overhaul and that is launching……..the use of newsletters is old hat in dental marketing…..what Facebook and Twitter offers is 24/7/365 newsletters and customer service and familiarity which builds and brands loyalties………….check out the following article. … Read more
Jason Lipscomb is a dentist in Richmond,VA and co author of “Social Media for Dentists“ One of the most common questions I get about Facebook and Twitter is “What do I post?” As a practicing dentist, it is easy to get writers block. Sometimes you need to stop and realize that there are tools all around you … Read more
NEW YORK, Jan. 25, 2011 /PRNewswire/ — A new nationwide study by Verasoni Ah Ha! (The Research arm of Verasoni Worldwide), of how dentists use Facebook to promote their practice reveals that dentists are at a loss on Facebook. Data from the study reveal that dentists do not yet understand how to leverage social media channels such … Read more
By Jeremy A. Greene, M.D., Ph.D., and Aaron S. Kesselheim, M.D., J.D., M.P.H. Facebook and Twitter, the largest social media Web sites, have more than 350 million users worldwide, and surveys indicate that 60% of Americans turn first to the Internet when seeking health-related information.1 It is therefore surprising that the pharmaceutical and medical-device industries … Read more
by Peter Wylie Published June 10,2010 It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines. As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting. Myth #1: My Customers Aren’t on Social Media Wow, if I had … Read more
Social networking may not be your thing, and that’s okay. It can be difficult to keep up with daily, or even weekly, blogs and posts on Twitter, Facebook, and the many other networking sites out there in cyberspace. Even if you aren’t the tech-savvy dentist who Twitters in real time about a root canal or … Read more