Ignore an obvious trend at your peril!!!

Copy genius – it reads faster and in this sound byte era enacts greater impact than “if I see further, it’s because I stand on the shoulders of giants.”  A few years back, it became apparent to those of us geeky enough to pay attention to the tech world, that “cloud computing“, mobile information and … Read more

Taking it to the streets – start a revolution in your reception squarea….

Facebook is reframing it’s look; it was never intuitive or user friendly, but it was long overdue for a visual overhaul and that is launching……..the use of newsletters is old hat in dental marketing…..what Facebook and Twitter offers is 24/7/365 newsletters and customer service and familiarity which builds and brands loyalties………….check out the following article. … Read more

It’s the singer, not the song

NEW YORK, Jan. 25, 2011 /PRNewswire/ — A new nationwide study by Verasoni Ah Ha! (The Research arm of Verasoni Worldwide), of how dentists use Facebook to promote their practice reveals that dentists are at a loss on Facebook. Data from the study reveal that dentists do not yet understand how to leverage social media channels such … Read more

New England Journal of Medicine – Social Media is in the BIBLE

By Jeremy A. Greene, M.D., Ph.D., and Aaron S. Kesselheim, M.D., J.D., M.P.H. Facebook and Twitter, the largest social media Web sites, have more than 350 million users worldwide, and surveys indicate that 60% of Americans turn first to the Internet when seeking health-related information.1 It is therefore surprising that the pharmaceutical and medical-device industries … Read more

Top 5 Social Media Myths Debunked

by Peter Wylie Published June 10,2010 It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines. As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting. Myth #1: My Customers Aren’t on Social Media Wow, if I had … Read more

Y Dentists Should Hook Up w/ Social Media

Social networking may not be your thing, and that’s okay. It can be difficult to keep up with daily, or even weekly, blogs and posts on Twitter, Facebook, and the many other networking sites out there in cyberspace. Even if you aren’t the tech-savvy dentist who Twitters in real time about a root canal or … Read more