In 2026, which platform do dentists use most? Despite being one of the oldest major social platforms still in widespread use, Facebook remains the clear leader — 87% report having a presence on Facebook, making it the most widely used platform among dental professionals.
Dentistry can sometimes feel intimidating, unfamiliar, and even scary at times. That feeling is what inspired me to start sharing parts of my journey as a dental student on social media.
Your dental patients are on social media—but how exactly are they using it? And how can you best leverage your own platforms to reach them? According to our latest survey, half of respondents said they are open to following business accounts, including dental practices. If you are deciding where to focus your efforts, Facebook, YouTube, … Read more
As dentists, what you post online can have serious consequences. Josh Koziebrocki, founder of Koziebrocki Law, lets us know what types of social media activity can lead to a regulatory response. And yes, even posts made on personal accounts and on off-work hours can be relevant. Subscribe to Oral Health’s weekly e-newsletter to have the latest … Read more
As a dentist, having a complaint made against you can be a stressful experience. One way to avoid complaints is to ensure your social media conduct adheres to professional standards. However, if you do face a complaint based on your online activity, Josh Koziebrocki, founder of Koziebrocki Law, shares how to best to handle the … Read more
We are getting this question more often from our dental clientele—why aren’t we posting to Instagram and TikTok? It’s a fair question and it’s easy to get swept up into the hype of social media today. So here is how we respond: Do you want to be flashy or do you want to have a … Read more
In today’s world, the boundary between personal and professional life has never been thinner. Social media, once a casual way to stay connected with friends and colleagues, now holds the power to shape—and sometimes shake—a professional career overnight. In dentistry, where precision, decorum, and trust are paramount, the pressure to maintain a flawless image feels … Read more
Trends to watch for…GenAI and more! We like to say that online marketing for your dental practice is a sum of many parts. If one part is “lagging,” it can bring down the “whole.” Likewise, when one component is on the rise, it can help to support and lift all—resulting in the biggest return on … Read more
Let’s begin with a “legal disclaimer.” Nothing I say in this blog should be construed as valid dating advice! At 59 years of age and almost 25 years of marriage under my belt, I am the last person you should ask about whether to swipe left or right on anyone’s profile. That being said, there … Read more
Making sense of the numbers and gleaning perspective Previously, we shared insights on how to make sense of fluctuations in your website’s traffic and ways to put such data in perspective. With so many potential connections and relationships between your website and social platform presence, it is also essential to understand and exercise some caution … Read more
Life as a dental student is all about balance. For me, there’s the academic side—full of exams, lab work, and lectures—and then there’s the social media side, where I share my journey, throw in some dental puns, and occasionally wonder if caffeine can be counted as a meal. The question I get asked most: How … Read more
In today’s digital landscape, a dentist’s online conduct can have significant implications, extending well beyond the walls of a clinic or office. Professional, ethical, and legal obligations for dentists also apply to their online activities. Inappropriate behavior online, whether on personal accounts or professional pages, can harm patients, tarnish a professional reputation, negatively impact public … Read more
Next Gen of the Month is a monthly Q&A with a dental student or new dentist where we ask them about their experiences and accomplishments thus far in their dentistry journey. This month we are featuring Michelle Hoang, a dental student at the University of Toronto who makes inspirational videos online documenting her journey through dental school. … Read more
Do not bombard your patients with content that may be irrelevant to them. Get a competitive edge by “segmenting” your community. See the unique people within the collective patient base. Make the most of your marketing efforts. Foster a healthy culture.
“Oh, did you see that on TikTok?” was the immediate response to a joke I made. This response made me realize how ingrained social media platforms like TikTok have become in our lives. Nowadays, our first instinct is to assume that anything funny or relatable a friend says comes from an online trend or meme, … Read more
Next Gen of the Month is a monthly Q&A with a dental student or new dentist where we ask them about their experiences and accomplishments thus far in their dentistry journey. This month we are featuring Rachel Wengle, a dental student at Schulich School of Medicine & Dentistry who has gained a large following on social media … Read more
Do not panic. Reach, traffic, engagement, converation rates, and other indicators of social presence health can evolve due to many factors. See the silver linings. There are opportunities to market to specific changes in the market or economy. All social presences benefit from the occasional “check-up” or “touch-up.” Diversify content. Diversify platforms. Always be looking … Read more
The “How’s,” “What’s,” and “Why’s” of Successful Dialogue Successful social media efforts are a sum of many parts and are themselves a vital part of an overall strategic marketing and communications program. As such, tracking key performance indicators related to “reach” alone is not sufficient. The number of visitors to your channels who consume content … Read more
In December 2022, an Ontario dentist posted two videos of themselves on TikTok. The words “Dr.”, “Dentist,” “DDS,” and “doctor” identified the user’s account. In the first video (about 7 seconds), the dentist is in an office setting with diplomas framed behind them, dressed in scrubs and wearing a medical mask. The soundtrack plays a … Read more
You know those folks on Instagram. The ones always posting picture-perfect lives. Working out their perfect bodies at the gym. Decked out with friends eating Michelin star meals. Perfect holiday family photos. Pristine vacationing pics. Cocktail boomerangs at the newest bar. Even posting provocative photos that don’t leave much for the imagination. They’re the Instagram … Read more