It’s probably safe to say that most, if not all, dental practices these days have websites and are into dental SEO. It’s perfectly understandable how seriously dental professionals are optimizing their website in many respects. After all, the competition among dental practices has reached new heights of intensity, and SEO does represent the best possible … Read more
Marketing plays a vital role in the growth and success of any business. And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists, then you’re either not very familiar with or not interested in marketing. Lucky for you, … Read more
It can be challenging as a dentist conducting your market research on both existing and potential clients, especially if your practice is just starting out and is on a tight budget and resources. Things such as keyword tools, customer interviews, surveys, and data collection can be expensive and time-consuming. Also, more businesses are competing for … Read more
Don’t have a huge marketing budget? Can’t afford to hire a Dental SEO agency? Don’t worry. You can get started with SEO yourself. Dental SEO is pretty straightforward. It’s about providing what the searchers and Google want. If you understand what your target audience is looking for and creating content around those topics while tweaking … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It also needs to be optimized for humans, specifically potential patients. SEO (search engine optimization) and … Read more
It seems like every business is starting their own blog these days, and dental practices are no different. A blog can help you engage with your customers and also seek new clients. If this is an interesting concept for your dental practice, read this article for a guide on starting your own dental blog. 1. … Read more
If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT (Bidirectional Encoder Representations from Transformers), one of the most significant updates in several years – … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
How often do you use search engines to help with a decision? If you’re anything like me, the answer would be dozens of times every week. Whether it’s looking up restaurant reviews online or deciding which resort to book for a vacation, search engines and the associated results can dictate almost all decisions in today’s … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby, with the ability to see reviews, travel distance, services offered, and more. People in search … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information! Visit Oral Health’s Classifieds to see job postings or if looking to buy or sell a practice and equipment!
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work for your practice? Push vs pull: the difference between inbound and outbound marketing You’ve probably … Read more
In today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making contact1. That percentage skews much higher in younger audiences and it’s growing every year. Your … Read more
Search engines like Google work year around to maintain their stellar reputation. They want users to find only quality recommendations on their SERPs (search engine results page). And it seems that 2019 is shaping up to be a big year in the advances of search engine optimization. You need to be aware of these trends … Read more
There was once a time when TV/radio commercials, billboards, and newspaper ads are your best shots at drawing attention towards your dental practice. But oh how time flies. LED screens now hang in places where billboards used to be. Even seniors in the subway are reading the news off their iPads. The world has moved … Read more