Relationship marketing

By Bridget Conway from Dental Tribune International I bet when you first glanced at the title of this article, you might think… “Hygiene, relationship marketing? Help me connect the dots.” Especially in our profession, developing a relationship — a rapport — is critical to our success and our patients. Think about the definition below and … Read more

Top 5 questions you should ask a dental lab before you send them a case

From Dental IQ April 12, 2011 By Steven Pigliacelli, CDT Communication is key to your relationship with a lab. Here is a list of questions to ask a prospective new laboratory prior to starting a business relationship. Narrowing the list to five questions was difficult, but as you will see, there are many additional questions … Read more