practice marketing
New Dental School features 18 year degree program – you’re only 1.8 million in debt when you finish
Yup in addition to the traditional four year dental degree with the inclusion of a one year residency, the DeVry University Doctor of Dental Surgery is now offering post graduate degree extensions for dentists in Business and Management, Engineering and Information Sciences, Media Arts and Technology and Network and Communications Management. Not only can you … Read more
Follow the trend……….
Add one story to the other and you get – Apple has announced that iPhone 4S pre-orders passed the 1m mark in 24 hours, storming past the company’s previous sales record of 600,000 iPhone 4 buyers in a single day. Put up for sale last Friday, the initial stock of the iPhone 4S promptly ran out before the day … Read more
I don’t know whether to laugh or cry
2011-12-12 14:44:53
New Book Shows Compelling Reasons to Use Video in Dental Practice Marketing – ya think?
From PRWeb June 28, 2011 The latest development in web marketing-the use of videos-is the focus of The Dentists’ Strategy Guide to Video Marketing: How Really Smart Dentists Are Leveraging YouTube to Explode Their Profits Dominate the Web. Written by SmartBox Web Marketing founder and CEO Colin Receveur, it gives dentists key insights on how … Read more
Copy genius – Apple anniversary surprise amounts to unveiling of 2.0 in-store experience
I want you to imagine there was a website which archived individual programs, animations, videos, graphics et al for your usage, by licensing and download. It exists in medicine – www.understand.com Image via Wikipedia What if it existed in dentistry? And what could you do with it. Ten years … Read more
Better Dentistry through iPads
For those of you who recognize the name Medtronics from your use of rhBMP, I’d urge you to visit the accompanying link…..CLICK AWAY My persistence with OH on getting them to build a robust iPHONE and iPAD app will most likely get me a pink slip, but in the immortal words of those with no … Read more
Coffee table books personalize the Comprehensive Dental Experience
In a world of CAD/CAM dentistry, the inevitable has to be that people will share the information on their dental treatment as much as they will share their visit to Costa Esmeralda (a stay in the presidential suite of the Hotel Cala di Volpe is 35K a night) or the Huvafen Fushi in the Maldives with … Read more
Marketing GENIUS – iPad 2 launch attracts thousands in New York City
The purpose of this entry has nothing to do with the iPAD2 – rather it has everything to do with how to market, how to create the perception of need, the nuance and subtlety of want and the reality that when to market is equally as important as how to market. CREATE THE BUZZ……….marketing in … Read more