The ABC’s of Marketing to Gen Z
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Practice Management
5 Challenges Dentists May Face During Their Career
Dentistry is a very rewarding profession, but it does have challenges. A lot of the challenges you will face in your career will be unique to your practice and patients – but there are some common themes. The more aware you are of the common challenges you might face, the better prepared you will be … Read more
Weekly Wisdom: Patient Flow and Space Barriers
Darcie Galbriath is back for Weekly Wisdom! Time to discuss space barriers and their function in the layout of your practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Let’s Get Real: 5-Plus Ways to Inject Authenticity Into Your Practice and Attract Loyal Patients
“Authenticity,” as defined by Merriam-Webster, is about being “true to one’s personality, spirit, and character.” The daily onslaught of information has naturally led to consumers craving authenticity now more than ever before. Yet, by its very nature, marketing is not inherently authentic, sincere, or genuine. It is a dog-eat-dog competitive world, whereby brands compete against … Read more
Chairside Chats: A Word With…Dr. Jordan Pettigrew
Dr. Jordan Pettigrew Dr. Jordan Pettigrew and Associates, Ottawa, Ontario How would you summarize your practice philosophy? Our practice philosophy is quality over quantity, coupled with a family atmosphere. We strive to create an environment where patients and staff are happy. If you do great dentistry and treat patients and staff well, you will be … Read more
The Biggest Takeaways From the COVID-19 Experience
As we observe more vaccinations being completed and reopenings happening across the country, we can see the end of the COVID-19 pandemic is on the horizon. Now is the time to reflect on what the biggest takeaways have been from this life-altering, not to mention business-altering, experience. Earlier in the year, we discussed the opportunities … Read more
Everything About Email Marketing for Dentists
Today, businesses that invest in marketing are thirteen times more likely to see a positive return on investment. Internet marketing is no less important for business growth because almost everyone now searches for and purchases services and products on their mobile devices. As a result, if you want to grow and earn a consistent income … Read more
Your Leadership Mettle is Being Tested!
After an early summer that seemed so promising, signs of a 4th wave are leaving all of us wondering what is next. How will we end 2021 and how will we begin 2022? Let’s face it…business planning has likely never been more challenging than it is right now! The impact on dentistry has been a … Read more
Preparing for the Return to Oral Health Routines
With the end of summer nearing, many Canadians are settling back into a routine with an increased focus on healthy habits. Numerous patients have delayed care for quite some time, and the demand ahead for treatment plans will be significant. As such, dental practices must be ready to support a return to packed patient schedules. … Read more
Money Talk: The Benefits of Health Spending Accounts
A dentist running a Dentistry Professional Corporation (DPC) is like any other small business owner who is challenged with how to pay for drug, dental and extended healthcare costs. If you do not have access to a group plan through your spouse, you will have to pay for these expenses out of pocket using after … Read more
To App or Not to App
Technology has made its way to the healthcare industry, changing the way patient care is handled on a variety of levels. Telehealth and teledentistry are two prime examples. Though they were already on the rise, the COVID-19 pandemic created a boom in telehealth, with 46 percent of patients saying they use telehealth for some visits, … Read more
Understanding and Optimizing the Dental Marketing Funnel
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and marketing funnel, which has long been used to guide retail strategies, can easily be applied … Read more
Office Space: T-Dot Dental
THE WHY: Clinicians’ story T-Dot Dental opened their doors in mid-February 2020. What followed was an almost complete global shutdown to most sectors of society including their newly opened practice. The pandemic was a true test to everyone on how important robust community relationships and a strong strategic business alliance can be in times of … Read more
Why Do Team Members Disengage?
We hire fabulous, superstar team members who are: Happy to come to work and passionate about their career; Connected and loyal to the practice; Excited to learn new things to drive long-term success; Measure their success based on the team and practice success. Sadly, over time, we often start to notice a change in their … Read more
Weekly Wisdom: Beautiful, Functioning Ambiance for Your Practice
In this week’s Weekly Wisdom, Darcie Galbraith shares her office design tips when it comes to lighting your practice. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Is Your Marketing Ready for the “Next Normal”?
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
RevenueWell Launches New Phone System Specifically Designed for Dental Practices
System delivers advanced features and intuitive interface to connect voice, text, email, fax and video, all tied to the existing practice phone number RevenueWell announced the release of RevenueWell Phone, a proprietary new VoIP phone and text messaging system designed for dental practices. A powerful addition to the company’s existing suite of advanced patient relationship … Read more
Weekly Wisdom: How to Thrive in Your Newly Purchased Practice
In this week’s Weekly Wisdom, Peter Barry has some sound advice for new practice owners. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Top Tips for a Great “About Us” Section on Your Dental Website
You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of the most visited pages of your site, and it can significantly influence people’s opinion of … Read more
Weekly Wisdom: Elegant, Quality Furnishings for Your Office
In this week’s Weekly Wisdom, Darcie Galbraith discusses what you need to consider when furnishing your dental office and the options you have. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!